Recognized as a global leader in interactive and digital entertainment, Sony Interactive Entertainment (SIE) is responsible for the PlayStation brand and family of products and services. PlayStation has delivered innovation to the market since the launch of the original PlayStation in Japan in 1994.
The PlayStation family of products and services include PlayStation4, PlayStationVR, PlayStationVita, PlayStation3, PlayStationStore, PlayStationPlus, PlayStationVideo, PlayStationMusic, PlayStationNow, PlayStationVue, PlayStationOriginal and acclaimed PlayStation software titles from SIE Worldwide Studios. Headquartered in San Mateo, California, SIE is a wholly-owned subsidiary of Sony Corporation and has global functions and regional headquarters in California, London and Tokyo.
Sony Interactive Entertainment LLC seeks a Senior Director, Entertainment Product and Services in San Mateo, CA to lead the overall marketing strategy for and its execution of entertainment product and services in the Americas, which ultimately contribute to achieving key business objectives. Requires a Bachelor's Degree in any field, or equivalent, and three (3) years of experience building marketing strategies and using analysis around complex variables including industry, market conditions, competitive trend audience targeting and brand strategy.
Prior experience must include three (3) years of experience developing strategy including consumer research and insight, target identification, brand strategy and product value proposition; evaluating media strategies and tactics to deliver business results and analyzing performance results; building marketing operational processes for optimizing cross functional collaborations; working with new concept and next-generation products to create marketing launch strategies; performing data and analytics driven marketing to ensure return on investment across product line-up, paid media investment and creative; and, working on marketing impact and strategy for business mid-range planning. Send resumes to SNEI-Job-Postings@am.sony.com & indicate job code WH0403-2019.
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to race, color, religion, gender, pregnancy, national origin, ancestry, citizenship, age, legally protected physical or mental disability, covered veteran status, status in the U.S. uniformed services, sexual orientation, gender identity, marital status, genetic information or membership in any other legally protected category.
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