Senior Director Ecommerce And Digital Merchandising

Overview

Forever 21 has been a leader in the global fast fashion market since its humble beginnings in Downtown LA. Today we operate 350+ stores across the USA and a robust e-commerce platform. Forever 21 is a powerhouse. Our mission is to inspire individual self-expression through amazing fashion and our DNA is rooted in Inclusivity, Customer-Centricity, and Accessibility.

With a renewed focus on the customer experience, we offer high-style designs and fashion basics with compelling values and a dynamic store environment. Whether we're collaborating with your favorite brands, and influencers or setting trends - we are always striving to make Forever 21 your go-to fashion destination to shop, work, and play!

Join us - tomorrow is yours to define… Forever!

The Senior Director, Ecommerce and Digital Merchandising will be responsible for developing and implementing comprehensive strategy to drive our digital business. This includes digital merchandising, enhancing our online customer experience, maximizing conversion rates, and driving revenue growth to hit our financial plan. This role requires a visionary leader with a deep understanding of e-commerce, digital marketing, and data-driven decision-making. The ideal candidate will possess a proven track record of success in a similar role and demonstrate exceptional leadership, strategic thinking, and analytical skills.

In addition to these responsibilities, the Senior Director will oversee the business and website strategy for each division, aligning with financial, brand, and product goals for each season. This role involves leading a team of merchandisers, content managers, operations, fraud, and inventory management teams to optimize key performance indicators such as Conversion Rate, Average Order Value (AOV), Units Per Transaction (UPT), Gross Margin (GM), and other critical business metrics. The successful candidate will seamlessly integrate business objectives with innovative merchandising strategies to ensure cohesive and effective execution across all divisions.

Responsibilities

• Strategic Leadership: Develop and execute a holistic merchandising strategy aligned with business goals, focusing on optimizing product assortment, pricing, and promotional strategies to drive online sales and profitability.

• Team Management: Lead, mentor, and inspire a high-performing merchandising team, fostering a culture of innovation, collaboration, and continuous improvement.

• Data-Driven Decision Making: Utilize advanced analytics and performance metrics to assess and refine merchandising strategies, ensuring data-driven decisions that enhance the customer journey and increase conversion rates.

• Customer Experience: Champion the customer experience by implementing best-in-class merchandising practices, including effective product categorization, cross-selling, upselling, AI and personalized recommendations.

• Collaboration: Collaborate closely with cross-functional teams, including marketing, product development, supply chain, and IT, to ensure seamless execution of merchandising initiatives and alignment with overall business objectives.

• Market Analysis: Stay abreast of industry trends, competitive landscape, and emerging technologies to identify opportunities for innovation and differentiation in our merchandising approach.

Qualifications

• Bachelor's degree required, preferably in business management. Master's degree preferred.

• 10+ years of experience in e-commerce merchandising, with a minimum of 5 years in a senior leadership role.

• Proven track record of developing and executing successful online merchandising strategies that drive revenue growth and enhance customer experience.

• Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.

• Excellent leadership and team management abilities, with a demonstrated ability to inspire and develop talent.

• Deep understanding of digital marketing, SEO, and web analytics tools.

• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across all levels of the organization.

• Strong project management skills, with the ability to prioritize and manage multiple initiatives simultaneously in a fast-paced environment.

• Proficiency in e-commerce platforms, content management systems, and merchandising software.

Forever 21 will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance NO. 184652.

Why we think you'll love it here…

At Forever 21, we foster an inclusive culture where everyone feels they belong. In addition to our comprehensive benefits package which you can find at https://sparcbenefits.com/Candidate-Benefits-Highlights, you will unlock competitive Paid Time Off for personal, sick, and vacation time each year, enjoy most national holidays (paid), enjoy a flexible work schedule with our current hybrid policy for most corporate roles, free onsite parking and gym access in DTLA as well as eligibility to participate in our annual bonus incentive program to name a few.

We actively encourage our current and future employees to:

Unleash your style - where your self-expression and creativity inspire others. Employees can take advantage of our relaxed corporate dress code showing up in a way that makes them feel comfortable, stylish, and unique!

Embrace your individuality - we value the diverse perspectives, talents, and backgrounds that make each person one-of-a-kind. We celebrate what makes you exceptional!

Own your Journey- Where personal & professional growth goes hand in hand. Embrace your journey, learn, adapt, and make a lasting impact. At Forever 21, you will have the opportunity to grow your retail career from stores to corporate and across our portfolio of brands under our parent, Sparc Group LLC!

ADDITIONAL DATA:

The salary range for this position is $170,000 - $240,000 annually. Pay is based on several factors including but not limited to position offered and work experience. In addition to your salary, Forever 21, and its affiliated brands, offers a benefits package, including 401(k) plan, overtime pay, flexible work schedule and a generous employee discount program (all benefits are based on eligibility). Additional information regarding the benefits for this position can be found at https://sparcbenefits.com/Candidate-Benefits-Highlights.

SPARC Group LLC is an equal-opportunity employer. We value a culture of inclusion and diversity within our workforce, and are committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment on the basis of race, color, national origin, sex, age, religion, disability, genetic information, sexual orientation, gender identity or expression, marital status, domestic partner status, civil partnership, status as a covered veteran, status in the Uniformed Services of the United States, citizenship and any other characteristic protected by law. We are also committed to the full inclusion of qualified individuals in the job application and interview process.

Employees are expected to perform the essential functions of the position satisfactorily. In accordance with the Americans with Disabilities Act (ADA), the Americans with Disabilities Act Amendments Act (ADAAA), and applicable state disability laws, it is the policy of SPARC to provide a reasonable accommodation when requested by a qualified applicant or employee with a disability unless such accommodation would cause an undue hardship. If a reasonable accommodation is required to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact our Human Resources department.