Senior Director Brand Marketing

Malt-O-Meal Saint Louis , MO 63150

Posted 3 months ago

Post Consumer Brands is a $2 billion business currently focused on Ready to Eat Cereal, where it holds the #3 market position in a highly competitive, fragmented category. Post Consumer Brands' broad cereal portfolio spans all segments of the category, including Private Label, Value, Mainstream, Natural and Organic, Oatmeal, and farina-based hot cereal. Major brands include Honey Bunches of Oats, Fruity Pebbles, Malt-O-Meal bagged cereal, Raisin Bran, Honeycomb, Shredded Wheat, Grape Nuts, Great Grains, Weetabix, Barbara's and more.

Post Consumer Brands' products are distributed nationally to retail customers throughout North America, including national grocery chains such as Kroger, Safeway, Whole Foods Market, and SUPERVALU; mass merchants Target and Walmart; as well as club stores, dollar stores, convenience stores, e-commerce, and Foodservice.

POSITION OVERVIEW

The Senior Director, Brand Marketing is a key marketing leadership position accountable for leading and developing multiple teams of Brand Management professionals. He/She will be responsible for the base growth plans for our entire U.S. portfolio of products and expected to build, refine, and align the overall competitive marketplace strategy of our portfolio. This leader will guide teams in the development of brand strategies and plans, as well as drive for and translation of consumer insights into the development of powerful ideas that build penetration, relevance and motivation for Post Consumer Brands.

The Senior Director, Brand Marketing will report directly to PCB's Chief Marketing Officer and work fluidly and effectively with peers on the marketing leadership team, which includes Shopper Marketing & Channel Strategy, Insights and Analytics, Marketing Innovation, and Marketing Services. The position will be responsible for bringing together all aspects of the strategic growth plan of the US-based portfolio, from strategic development through execution of an integrated marketing and promotion plan. The Senior Director will lead and collaborate with cross-functional teams, including Finance, Sales, Supply Chain, Manufacturing, Operations, and Corporate Communications. This individual will also collaborate with the head of marketing for Canada/International as well as the heads of marketing for other portfolio companies within Post Holdings.

KEY ACCOUNTABILITIES

  • Establish clear, concise strategic growth plan that delivers Net Sales and EBITDA growth for our full portfolio of branded products, to include contingency plans that enable a high degree of agility in a volatile marketplace

  • Ensure brand teams deliver crisp creative briefs to agency partners that clearly identify audience to be addressed and key messages to be delivered; collaborate with marketing services partners to ensure breakthrough creative that drives business results

  • Ensure resource allocation that enables execution of growth plans while maintaining established budget parameters

  • Effective integrated business planning with key cross-functional peer leaders to align activities across the organization

  • Brand Development and portfolio management disciplines that can be leveraged across multiple brands

  • Regular reporting to Executive Team on the results of key Portfolio/Brand Development activities

  • Develop talent within the organization, establishing key standards and processes for management and promotion of key talent. Ensure development plans for all.

  • Be the organization's biggest cheerleader for our brands, their positioning and their potential

QUALIFICATIONS

The successful candidate will possess an MBA in marketing or a related field and a minimum of 12-15 years of experience in progressively complex marketing roles with no less than 5 years of experience in an Associate Director or higher-level role. In order to be successful, the incumbent should have substantial experience in product management or related field. The candidate must demonstrate proficiency in marketing competencies with particular strength in positioning, brand development, advertising, connections planning, and strategic thought leadership. A thorough understanding of marketing and business functions within a CPG company is necessary and Integrated business planning (IBP) experience is a plus. In addition, the successful candidate will have strong proficiency in Microsoft Office applications including Word, Excel and PowerPoint, as well as demonstrated ability in written and oral communication. It is also favorable that the successful candidate has proven success in multiple product categories and varied brand portfolios. In addition to the marketing knowledge, skills, and abilities listed above, the leadership and interpersonal qualities we seek in this role are as follows:

  • Servant leader with ego "in check"

  • Effective team player focused on the good of the organization over self-promotion

  • Active listener and skilled integrator

  • Self-assured without being arrogant

  • Comfortable communicating with senior management as well as entry level personnel

  • Willing and able to push back and challenge the status quo in a respectful manner

  • Strong business judgment, leadership and integrity: He/she should be a tenacious decision maker, able to bring a healthy, aggressive, yet responsible approach to business

  • Solid people leadership experience: Ability to build and leverage the capabilities of a high-performing team, as well as business partners across the enterprise. He/she should foster innovation, drive critical decisions, hold business partners accountable, and be able to consistently deliver results

  • Strong executive communication skills: Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills

  • Clear results orientation: display an intense focus on achieving both short and long-term goals. He/she should be able to drive and execute an agenda in an uncertain and fluid environment

  • Holds direct reports accountable to modeling company values and conducting themselves in a highly professional manner;and yet able to keep it fun!

JOB LOCATION

Lakeville, MN. Candidate must be willing to relocate. Anticipated travel: 15-20%

#LI-KD1

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.


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Senior Director Brand Marketing

Malt-O-Meal