Senior Director, Artist Liaison (Republic)

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Bravado is a diverse team of passionate experts who amplify artists & brands through innovative products and curated experiences for fans around the world. Bravado is a global merchandise company, providing a broad scope of services, including eCommerce, Tour, VIP, Fan Clubs and Retail Branding. Bravado works in close partnership with both emerging artists and the biggest superstars in the music industry, to help ensure their brand reach the most fans globally.

Our products are being sold through the artist's official e-commerce shops, through online marketplaces and in thousands of retail and retail locations around the world. We also service our artists on the road, providing merchandise and VIP experiences at live shows. We take great pride in constantly finding new ways to push innovation through products and partnerships. The company maintains offices in London, Los Angeles, New York, Berlin, Paris, Tokyo, and Sydney.

How we LEAD:

We are seeking a dynamic Senior Director, Artist Liaison to join the Artist Liaison Team, based in New York. This individual will be instrumental in collaborating closely with our artists/clients and label partners. The role requires the Senior Director to deliver full-service support in an expansive range of categories. This includes working closely with our Brand Management Team, Label Marketing Teams, and Direct to Consumer Teams, actively participating in the long-term direction and setting goals for our clients.

The Senior Director, Artist Liaison, will utilize their expertise to help provide comprehensive support and innovative solutions to help ensure our plans are executed flawlessly across the globe. The Senior Director will work in close conjunction with our VP, Artist Liaison, as well as our Brand Management Team, to help organize and coordinate strategies with our label partners. This coordination is central to the revolving planning around our shared roster and key events in our Artists' careers.

Ideal candidates for this role are creative thinkers and highly organized decision-makers who can thrive in a fast-paced & dynamic environment.

How you'll CREATE:

• Full integration into our label partners' workflow, enabling seamless collaboration and enhancing synergy between teams, leading to more efficient execution.
• Continual education and improvement of our process and workflow to enhance methods, fostering a culture of constant learning and growth.
• Thorough communication regarding planning and release calendars, ensuring alignment and understanding among all involved departments, mitigating potential conflicts and delays.
• Ensuring campaigns and strategies are executed to the highest standards globally.
• Encouraging creative contributions as they apply to our capabilities, fostering innovation, and welcoming fresh ideas that align with our core competencies and enhance our creative output.
• Monitoring and analyzing business metrics to optimize product lines and maximize commercial opportunities, utilizing data-driven insights to make informed decisions and capitalize on market trends.
• Working closely with artists and their management, alongside our Brand Management team, to develop tailored merchandising strategies that result in optimal revenue opportunities, while maintaining the artists' brand integrity.
• Collaborating with marketing, sales, and direct-to-consumer teams regularly to develop integrated marketing campaigns around artists, ensuring a unified approach that resonates with the target audience and maximizes reach.
• Overseeing the development of existing and potential client presentation materials, effectively communicating vision and values, and ensuring that all communication reflects the brand's identity and mission.

Bring your VIBE:

• Knowledge and personal fan of contemporary and urban music.
• Deep awareness and interest in latest fashion trends, particularly "streetwear" and urban fashion trends.
• Understanding and working knowledge of launching e-commerce product campaigns inclusive of platforms such as Shopify.
• Ability to work with multiple stakeholders, including artist management, creative and production, to facilitate the development of products from inception to finished product, including design solicitation, approvals, setting production specs and quantities and quality assurance.
• Responsible for asset delivery to internal creative department from artists and management.
• Create and manage "launch" calendar for all products and initiatives - coordinate with talent mgmt. on all corresponding events - music launches, tours, anniversaries, etc.
• Responsible for representing the company in meetings, at shows and on calls with management and bands/brands.
• Overseeing special projects for the department as necessary, including pop up shops, special events, etc.
• Create and design brand presentations for clients, retail sales, brand partnerships, and collaboration opportunities.
• Creative and able to think out of the box.
• Analytical and understands business revenue models.
• Experience in apparel, music, and/or ecommerce preferred.
• Minimum 10-15 years in brand management, brand building and marketing.
• Great communication skills, written and oral, interpersonal and group settings.
• Highly organized and detail oriented
• Microsoft office suite, including Word, Excel, PowerPoint, Outlook
• Bachelor's Degree required.

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit

• Comprehensive medical, dental, vision, and FSA options, as well as:

• 100% coverage for out-patient mental health services

• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

• A lifetime fertility support allowance of $30,000 to plan participants

• Student Loan Repayment Assistance and Tuition Reimbursement

• 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

• Variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees

• 3-weeks PTO for non-exempt employees

• 2-weeks paid Winter Break

• 10 Company Holidays (including Juneteenth and Wellbeing Day)

• Summer Fridays (between Memorial Day and Labor Day)

• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

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Job Category:

Brand Partnerships / Brand Management

Salary Range:

$105,435 - $252,120

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.