Senior Digital Strategist

Adobe Systems Incorporated New York , NY 10007

Posted 2 months ago

Overview:

Senior Digital Strategist is a digital-native professional with experience designing and executing consumer experiences for brands in a channel agnostic world. A passionate and effective communicator, the Senior Digital Strategist conveys the evolution of the consumer experience and develops strategic marketing programs that align with our clients' overall business objectives through strategic insights and direction, and makes actionable recommendations that deliver on client business objectives and KPIs.

Responsibilities

  • Client Immersion: intimately articulate (through primary and secondary research) client business goals and KPIs

  • Develop innovative experience interactions specific to client challenges/objectives.

  • Lead and conduct quantitative and qualitative analysis to produce value models and revenue driving insights that positively impact and move a client's business forward.

  • Possess an understanding of web analytics and be able to determine measurable outcomes and return on investment

  • Provide ongoing updates to account teams of industry trends, issues, and best practices.

  • Write and present experience debriefs, gap analysis, competitive assessments, customer journeys to provide solutions to support key marketing initiatives.

  • Support client presentations and business development/ sales efforts with strategic thinking, research and analysis.

  • Lead the develop, or assist in the development of strategy and campaign briefs

  • Possess an engaging presence with the ability to back up research.

  • Have the ability to identify the trends and technology shaping the future of consumer behavior and be able to understand how these trends may influence future consumer behavior.

Qualifications
5+ years of digital agency or digital marketing consulting experience. Demonstrated ability to conduct senior-level interviews and facilitate group discussions/working sessions. Excellent communication skills required, with the ability to write succinctly, while still being engaging. Frequent travel is required up to 50%.

Skill Set Desired

  • Problem solving and analytical thinking

  • Visualization and prototyping

  • Good command over spoken and written communication (organization and PowerPoint presentation skills)

  • Elicitation and interviewing

  • Interpersonal and managerial skills

  • Facilitation and observational capabilities

  • Business structure knowledge

  • Analytical and investigation skills

  • Ability to understand (and decompose) the bigger picture of a problem

  • Working knowledge of data and process modelling (plus)

At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.


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Senior Digital Strategist

Adobe Systems Incorporated