Senior Digital Strategist

• GMMB has a hybrid work schedule with at least two days in office presence

• This position can be based in Washington, DC or Seattle, WA

• Salary range $85,000 - $110,000

You are… a Senior Digital Strategist who knows how to:

• Develop unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectives.

• Develop strong, trusting relationships between clients and agency partners, providing support during strategy, ideation, and execution.

• Understand and apply user experiences to build customer journeys along paid and owned channels, driving users' actions to meet clients' goals through measurable KPIs.

• Provide digital content strategy, understanding the larger integrated communications strategies in place, and delivering ideas and solutions that enhance reach and effectiveness for websites, campaigns, or social media communities.

• Develop digital strategy tools and content, including editorial calendars, blog posts, email and social media content.

• Writes and produces client-facing proposals and memoranda, presentations, strategic plans, landscape analysis report, and other materials, both independently and in collaboration with internal teams.

• Conduct and reports on stakeholder interviews, audience interviews, content audits, traffic analysis, social media scans, and other digital discovery work.

• Monitors, evaluates and presents campaign results by leveraging online tools for website metrics and social listening.

• Partner with Research & Planning team to develop a total understanding of online target audience and mindset modes.

• Review deliverables prior to client review.

• Provide campaign performance reporting and analysis internally and to clients.

• Partner with functional digital strategists in SEO, UX, technology, paid media, and creative, along with account managers, to shape digital content plans for clients.

• Works closely with junior digital strategists, providing guidance and mentorship.

You have...

• Bachelor's degree or equivalent in a related field

• 7+ years of experience in digital marketing and strategy, including web content, social media, analytics, and email marketing (digital experience required)

• Familiarity with website development best practices, technical requirements, and the website development process. WordPress or Drupal experience a plus

• Strong relationship management, organizational and project management skills

• Ability to work effectively with a variety of internal teams and business groups, including Account, Creative, Media and Technical delivery specialists

• Strong interest in technology or digital marketing

• Experience with digital toolsets for website analytics, social media channel listening, SEO, or digital marketing metrics

• SEO or paid marketing experience is a plus

• Health, education, political or nonprofit marketing experience a plus

• Experience working in a fast-paced environment and you are comfortable working with interdisciplinary teams

• Strong problem-solving skills and ability to exercise independent judgment