Senior Digital Product Manager - Marketing Personalization

Thermo Fisher Scientific Inc. Carlsbad , CA 92008

Posted 2 months ago

Job ID :
78489BR

Location :

US

  • California

  • Carlsbad|US

  • Pennsylvania

  • Pittsburgh

:

Job Description

Thermo Fisher Scientific is seeking a highly motivated individual to serve as Senior Digital Product Manager, Marketing Personalization. As Digital Product Manager for Marketing Personalization, you are responsible for developing the strategy and enabling capabilities to deliver personalized marketing along the Customer Buyer's Journey. You will increase marketing campaign effectiveness by identifying opportunities to use customer data, insights and advanced technology for personalization. You will ensure compliance of global data privacy laws for enterprise Digital Marketing Systems and govern data privacy across the Digital Marketing organization. As a successful Product Manager, you will utilize your business and technical skills to enable new capabilities to drive customer acquisition, retention and loyalty.

Responsibilities:

  • Strategic Leadership and Planning

Leads project discovery, requirements definition, metrics analysis, and works with IT and business teams to facilitate development of new capabilities in the area of Marketing Personalization. Develops the product and feature roadmap for customer data used for marketing personalization

  • Customer Data Identifies, collects and on-boards 1st party, 2nd party and 3rd party data.

  • Customer Insights Identifies opportunities to use data and algorithms for customer acquisition, retention and loyalty

  • Advanced Segmentation Manages and evaluates emerging technologies for building and activating audience clusters for personalized marketing across channels

  • Channel Activation Deploys capabilities to deliver targeted marketing experiences across marketing channels along the Customer Buyers Journey

  • Data Privacy

  • Responsible for compliance of global data privacy laws for enterprise Digital Marketing systems and governance as the Digital Marketing organization
  • Measurement
  • Defines metrics and dashboards for measurement and tracking of data health. Performs business and financial analysis, monitoring and reporting. Builds business case to justify expenditures for new capabilities with demonstrated revenue and profitability gain.
  • Responsible for the enhancing, scaling, optimizing and adoption of product area capabilities across Thermo Fisher Scientific business divisions

  • Develops strategies and capabilities to leverage artificial intelligence and machine learning for personalization insights

  • Researches competitor dynamics and capabilities, voice of the customer and customer wants/needs; subject matter expert in the area of customer data for Digital Marketing

  • Works with cross-functional teams to ensure on time and quality delivery of initiatives by balancing the business needs versus technical constraints, and escalating issues and risks to drive solutions as necessary

  • Performs marketing maturity evaluations across Thermo Fisher businesses and regions to assess data quality and readiness for utilization of data for marketing purposes

  • Interacts with Director/VP Leadership; manages by influence, engages with cross-functional teams; evangelist for transforming the way we work and continuous improvement

  • Coordinates among internal stakeholders to ensure alignment of objectives with company goals

  • Performs other duties as assigned

Requirements/Qualifications:

  • Bachelor's degree in a relevant field; Master's degree preferred

  • Minimum of 5 years related experience (Digital Marketing technology, Marketing software or Digital product management)

  • Experience developing strategy and achieving goals by translating strategy into projects and leading project execution

  • Thought leader in customer data management able to bridge the gap between IT and marketing

  • Demonstrated ability to successfully maximize technology investments

  • Experience with budgeting and business planning

  • Exceptional verbal/written communication skills; outstanding negotiation, facilitation and consensus building skills

  • Excellent project management skills including the ability to formulate and drive detailed plans and key performance indicators to report on the health of each project

  • Collaborate with cross-functional areas (IT, Business Marketing, Sales, eBusiness, Digital Marketing, Finance) and third-party vendors throughout project definition and execution.

  • Able to build relationships with key individuals necessary for collaboration

  • Develop and present communications, frequently to senior leadership, communicating the desired message, at the appropriate level, for the right recipient

If you are an individual with a disability who requires reasonable accommodation to complete any part of our application process, click here for further assistance.

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.


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Senior Digital Product Manager - Marketing Personalization

Thermo Fisher Scientific Inc.