Senior Digital Product Manager

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About this role:

Wells Fargo is seeking a Senior Digital Product Manager/Business Analyst in Digital Product Management as part of Marketing Technology Platforms. Learn more about the career areas and lines of business at wellsfargojobs.com.

Within the Digital organization, the Measurement Product Team is looking for a Digital Senior Digital Product Manager/Business Analyst to lead analysis efforts on a scrum team, aligned to the Clickstream Data Products. As part of this team, you'll be helping to set strategy and build products for:

• Marketing Tag-Based Collection and Quality

• Paid Media Analytics

In this role, you will:

The Senior Digital Product Manager acts as a liaison between the business client and technical organization by planning, conducting, and directing the analysis of highly complex business problems solved through strategic digital solutions.

• Be part of a scrum team and participate in daily standups, lead refinement sessions, author/refine user stories, attend size/commit sessions, and provide feedback in retrospectives.

• Work closely with Product Owner and/or LOB, to understand prioritization of stories, and to elicit detailed functional and non-functional requirements.

• Produce business requirement artifacts - including User Stories, UML, Use Cases, Business Rules, and Supplemental (Non- Functional) Specifications- for complex capabilities.

• Lead refinement sessions with a cross-functional team to understand business problems and how proposed system enhancements address them while assessing impact to existing functionality and business processes.

• Apply new processes and capabilities, which may include Behavior Driven Development (BDD), Service Virtualization, Micro-services, API.

• Work directly with all levels across the organization including senior management and be considered the highest-level functioning expert.

• Be a self-starter, able to multi-task, work well under tight deadlines, and be comfortable working with technical and business teams.

• Lead or participate in variety of complex functions within the digital environment.

• Contribute to large-scale planning related to the execution of the digital strategy.

• Review and analyze complex content strategy/creation, customer experience, analytics/research or product management that require an in-depth evaluation of variable factors.

• Independently resolve complex issues.

• Lead team to meet project deliverables while leveraging solid understanding of digital initiatives, policies, procedures and/or compliance requirements.

• Collaborate and consult with peers, colleagues and mid-level managers to resolve issues and achieve goals.

• Potentially lead projects, teams or provide direction to junior staff on less complex digital initiatives.

Required Qualifications:

• 4+ years of digital product management experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• 2+ years Agile experience

• A BS/BA degree or higher

• Solid critical thinking skills

• Excellent verbal, written, and interpersonal communication skills

• Good analytical skills with high attention to detail and accuracy

• Knowledge and understanding of internet, mobile, and tablet technology

• Financial services industry experience

• Strong organizational, multi-tasking, and prioritizing skills

• Ability to work and influence successfully within a matrix environment and build effective business partnerships with all levels of team members

• 4+ years of consultative business analysis or related technical experience, including the ability to collaborate with stakeholders in eliciting information needed to drive initiatives forward

• Experience with writing for digital platforms

• Experience eliciting or consuming mobile/multi-device requirements

• Ability to produce user stories, write acceptance criteria using Gherkin Syntax (Given/When/Then), use cases and UML (Unified Modeling Language)

• Experience with requirements management/Agile tools such as Agile JIRA, JIRA Align, Enterprise Architect, JAMA, Confluence

• Preferred experience with Wells Fargo, particularly with one or more digital platforms

• 2+ years experience supporting paid media marketing analyst using Google Analytics or Adobe Analytics

• 3+ years experience in tag implementation processes and deployment using tools such as Adobe Tag, Google Tag Manager or Tealium IQ

• 2+ years experience in tag data quality management and improvement using tools including or similar to QA2L

Job Expectations:

• Willingness to work on-site at stated location on the job opening

• This position offers a hybrid work schedule

Locations:

• 550 S Tryon St, Charlotte, NC 28202
• 800 S Jordan Creek Pkwy, West Des Moines, IA 50266
• 550 S 4th St, Minneapolis, MN 55415
• 250 E John Carpenter Frwy, Irving, TX 75062

Posting End Date:

30 Jul 2024

• Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.