Senior Digital Marketing Strategist, Web Strategy And Technology *Remote*

Providence Health Plan caregivers are not simply valued - they're invaluable. Join our team and thrive in our culture of patient-focused, whole-person care built on understanding, commitment, and mutual respect. Your voice matters here, because we know that to inspire and retain the best people, we must empower them.

Providence Health Plan is calling a Senior Digital Marketing Strategist, Web Strategy and Technology who will:

• Partner closely with marketing partners to lead or support cross-functional digital marketing strategy, digital marketing technology, and web health management

• Be responsible for developing and executing digital marketing and technology strategies that enhance our digital marketing capabilities and overall business performance

• Utilize excellent cross-functional communication and collaboration skills

• Work closely with vendors and teammates across the organization

• Deliver swiftly on digital marketing needs

• Communicate succinctly and effectively up to a Senior Leadership level

We welcome 100% remote work for residents who reside in one of the following states:

• Washington

• Oregon

• California

Essential Functions:

• Develop and lead data-informed digital marketing approaches, working cross-functionally to develop innovative strategies that drive revenue and increase member satisfaction

• Translate data into actionable web strategies that improve user experience and drive business outcomes

• Lead appropriate web technology strategy, evaluation, and implementation to align with organization needs, researching and advising on the latest digital marketing tools

• Own web technology management, with a focus on compliance, quality, and hands-on operational effectiveness

• Develop and implement effective SEO strategies to improve organic visibility and drive targeted traffic to our consumer facing website

• Partner with Information Services and vendor partners to lead or support web health management activities such as CMS maintenance, updates, domain management, technology integrations, etc.

• Ability to understand digital compliance regulations and drive the implementation of relevant solutions

• Operationalize your work by building effective process documentation for digital marketing processes

• Develop a rapport with a wide range of cross functional stakeholders - and influence through communication and leadership

• Lead multiple projects and priorities effectively in a matrixed organization, proactively moving work forward in a self-directed manner

Job Specific Knowledge, Skills and Abilities:

• Strong verbal and written communication skills, including ability to convey complex ideas clearly to senior leadership-level staff

• Ability to develop a rapport with a wide range of cross functional stakeholders and influence through communication and leadership

• Technically proficient in various website platforms and content management systems

Required qualifications for this position include:

• Bachelor's Degree in Technology or another related field of study

• 5+ years of digital strategy and technology experience in an enterprise organization

• 5+ years of experience leading cross functional projects

• 2+ years of experience owning digital technology evaluation, implementation, and management

• 2+ years of experience in SEO strategy and execution

• Experience managing complex, technical digital projects to completion

• Experience using web analytics to make data-driven decisions that improve website experience

Preferred qualifications for this position include:

• Experience developing solutions for digital compliance regulations

Why Join Providence?

Our best-in-class benefits are uniquely designed to support you and your family in staying well, growing professionally and achieving financial security. We take care of you, so you can focus on delivering our Mission of caring for everyone, especially the most vulnerable in our communities.