The company is an integrated communications agency that has gone from start-up to multi-national in a little over two decades. The company now ranks in the top 40 agencies worldwide and has 24 offices. Its success is due to a combination of factors: talented people delivering award winning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. The agency, its people and client campaigns have won many prestigious awards, including Cannes Lions, Holmes Report, ICCO, PRCA and European Excellence.
Purpose of the role
The Senior Digital Marketing Specialist plays a digitally-focused, team and client support role, with an emphasis on social media to start. The role requires the ability to handle a number of projects at any one time, as well as being able to respond quickly to online community and team requests. The Senior Digital Marketing Specialist will develop a clear understanding of the team's requirements and objectives, be proactive in attitude and supportive to the team at all times. As a Senior Specialist, you've most likely seen it, or done it all, on social media - paid, organic or preferably both.
Key responsibilities and tasks
Assists the team with the management of client accounts and projects
Offers thoughtful advice and recommendations to clients and team regarding digital tactics and online opportunities
Supports relationships with clients, establishing self and LEWIS as an invaluable long-term partner for digital communications services
Coordinates communication with select clients and ensures deadlines and service agreements are adhered
Participates in the business development process by supporting with pitch preparation and research
Digital / Social media
Provides social media execution and management of related digital activity, can include, but not limited to, writing content calendars, scheduling posts, paid social media campaigns, and blog management
Implements and maintains social media communities, campaigns and projects for LEWIS clients
Partners with account servicing to develop compelling and impactful digital content and integrated campaigns for both current and prospective clients
Contributes to client growth and impact across the full spectrum of social media channels including, but not limited to, Twitter, Facebook, LinkedIn, YouTube and Instagram
Production of social first copy for all channels using appropriate techniques and language relevant to each platform
Team working and development
Ensures personal and deliverable client objectives are met on an on-going basis
Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client duties
Escalates general new business requests to appropriate team members
Works closely with line manager to maximize own strengths, improve weaknesses and support individual and team career development
Supports with the training of graduates and interns wherever possible
Regularly attends LEWIS training sessions and team meetings to enhance skills and develop knowledge.
Reporting and analysis
Ensures that all account activity and results are reported back to the Digital Marketing Manager / Director
Communicates account performance internally at account reviews
Provides reports to the senior management team on request
Supports the LEWIS team on ad-hoc initiatives and projects
Takes a proactive role in promoting the LEWIS brand, its identity, values and work
Supports the HR / talent team by promoting both internal and external opportunities at LEWIS across social media and via the referral scheme
Contributes and supports the continuous improvement of systems, practices and policies
Previous digital and social media coordination experience, ideally in an agency environment
Strong understanding of the digital / social industry and related platforms
A persuasive and convincing writing style
Calmness under pressure and ability to achieve tight deadlines
Ability to interact confidently with clients at a senior level
Ability to troubleshoot team and client problem areas - and suggest a remedial course of action
Creative thinking and an open-minded approach
Excellent time management skills
Proven competency in managing a varied workload
Foundational experience with social media listening and management tools a plus
You love technology, and perhaps even have experience working on marketing for a tech company!
This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.
LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that LEWIS is a place where everyone can thrive.