Senior Digital Marketing Specialist

Company Description

American Iron & Metal (AIM) is a family-owned company and recognized global leader in the metal recycling industry with more than 125 sites and 4000 employees worldwide. We have continued to prosper for the last eight decades thanks to the dedication of our employees and the ongoing trust and support of our customers.

Become part of team AIM, a growing team with an entrepreneurial spirit who has over the years evolved into a successful and multifaceted company with business divisions that include metal recycling, decommissioning and demolition, auto-parts sales and recycling, manufacturing of solder assemblies, construction waste recycling, and production of customized industrial and mining products.

We take pride in doing good things for the environment to help create a greener, more sustainable future for all.

It's simple; we do it right. We AIM for excellence.

Job Description

Reporting into the Senior Director of Customer Service and Purchasing. We are seeking a highly skilled Senior Digital Marketing Specialist to lead a pilot project focused on generating leads for our car buying program. This individual will be responsible for creating and executing digital marketing strategies, with a strong emphasis on Google Search Ads and Meta conversion campaigns. The primary goal is to generate high-quality leads for our sales department. As this is a new project, the candidate must be self-motivated, strategic, and capable of working independently to optimize and propose new ways to increase lead volume with the best ROI.

What you're responsible for:

• Develop and implement digital marketing strategies for lead generation through paid and organic channels.

• Manage and execute SEM strategies and CPC campaigns.

• Lead Meta Campaigns specifically designed for lead generation.

• Identify and implement new lead generation channels (e.g., Craigslist, Marketplace).

• Design and manage WordPress landing pages for SEM campaigns.

• Oversee the management of organic presence across various platforms (Google My Business, Bing, Facebook, Instagram).

• Create content and graphics for paid campaigns.

• Implement and manage analytics tools like Google Analytics, Tag Manager, and Meta API.

• Measure and report on the performance of all digital marketing campaigns.

• Analyze campaign performance and optimize spend and performance based on insights.

• Identify trends and insights to improve ROI and KPIs.

Qualifications

To Join our team:

• Bachelor's or master's degree in Marketing, or a related field.

• Minimum of 3 years of experience in digital marketing, with a focus on lead generation.

• Proven experience in managing and optimizing Google Search Ads and Meta conversion campaigns.

• Strong analytical skills and data-driven mindset.

• Proficiency in digital marketing tools and platforms (Google Analytics, AdWords, Facebook Ads Manager).

• Experience with website management and WordPress.

• Excellent verbal and written communication skills.

• Ability to work independently and propose innovative solutions to drive results.

• Strong organizational skills and attention to detail.

• Graphic design skills are a plus.

Additional Responsibilities:

• Conduct market research to gather insights and support campaign strategies.

• Collaborate with internal teams and external vendors to ensure timely and efficient campaign execution.

• Stay updated with the latest digital marketing trends and technologies to ensure best practices.

Additional Information

What we offer:

• Full time, permanent position

• A competitive annual base salary, vacation, benefits, and a 401k matching program.

• The tools and support needed to be successful in your career and professional development.

• A dynamic & rewarding work environment that is also a lot of fun!