Senior Digital Marketing Manager

What You'll Do:

• Website Strategy and Vision: Develop and maintain a clear vision and roadmap for the NeverBounce and Datanyze websites, identifying growth opportunities and setting short-term and long-term goals

• Market and User Research: Conduct ongoing market research and user feedback sessions to understand the needs of our users, identify pain points, and spot opportunities for new features or enhancements

• Website Development and Management: Oversee the end-to-end development process for new features and enhancements, from ideation through to launch and beyond, ensuring alignment with the overall digital strategy

• Cross-functional Collaboration: Work closely with engineering, marketing, sales, and support teams to ensure initiatives are well communicated, aligned across departments, and effectively marketed and supported

• Performance Monitoring: Continuously monitor, analyze, and report on the performance of NeverBounce and Datanyze, utilizing data to inform decisions and measure against key performance indicators (KPIs)

• User Experience and Usability: Champion the user experience, ensuring that both NeverBounce and Datanyze offer intuitive, efficient, and engaging experiences for all users

• Competitive Analysis: Keep a close eye on market trends and the competitive landscape, using insights gained to inform digital strategy and positioning

• Manage Marketing Calendar: Create and maintain a marketing calendar with monthly sales and relevant campaigns to drive eCommerce revenue

What You'll Bring:

• 3-5 years of experience in digital website management and/or growth marketing, with a proven track record of growing and managing digital properties or services

• Strong analytical skills with the ability to translate complex data into actionable insights and digital enhancements. Experience with Google Analytics, Tableau, and Amplitude is preferred

• Familiarity with back-end and front-end development processes, and experience working closely with engineering teams. Knowledge of SQL and programming languages such as JavaScript, HTML, and CSS is preferred

• A deep understanding of user-centered design principles and methods, with experience conducting user research and usability testing

• Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams and communicate website vision and strategy to stakeholders at all levels

• Ability to thrive in a fast-paced environment, manage multiple projects simultaneously, and adapt to changing priorities

• Bachelor's degree in Business, Computer Science, Information Systems, or a related field is preferred

Preferred Qualifications:

• Advanced Technical Skills: Advanced knowledge of SQL and expertise in programming languages such as TypeScript, Node, or React, enabling closer collaboration with development teams and a deeper understanding of technical challenges and opportunities

• Strategic Thinking: Demonstrated ability to think strategically about business, product, and technical challenges, with the skill to develop and execute high-impact digital strategies and plans

• Market Sensitivity: Keen sensitivity to market trends and user demands, with the ability to anticipate shifts and adapt strategies accordingly

• Product Lifecycle Management: Experience with Agile and Lean methodologies, and proficiency in managing websites through various stages of the lifecycle, from migrations to replatforming

• Collaborative Leadership: Strong leadership qualities, with the ability to inspire and guide cross-functional teams without direct authority, fostering a collaborative and innovative working environment

• Customer Experience Design: Deep understanding of customer experience design and best practices, with the ability to innovate and elevate the user experience across digital platforms

• Data-Driven Decision Making: Expertise in utilizing analytics, A/B testing, and user feedback to guide decisions, with a proven track record of using data to drive growth

• Change Management: Comfortable with leading change in fast-paced environments, capable of managing and embracing change to keep projects and teams aligned with overall business goals

• Communication Mastery: Exceptional verbal and written communication skills, with the ability to articulate clear and compelling visions and strategies to diverse audiences, including technical teams, business stakeholders, and executive leadership

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