Zeta is seeking a Senior Digital Marketing Manager to oversee the strategy, execution, and optimization of all paid and owned media channels, helping drive brand awareness and power demand generation across the customer lifecycle.
We are looking for a true team player that has previously grown all media channels for a B2B company (bonus points if you have experience in MarTech/AdTech), developed 360-degree campaigns (product launches, content releases, PR announcements, etc.), continuously hit and exceeded goals (CPLs, MQLs, SQLs, etc.) and managed digital marketing talent.
Zeta's culture is entrepreneurial in nature, and we look for people who are intelligent, curious and creative and want to continue to learn and be better every day.
Craft strategy and develop digital campaigns that support demand generation across the funnel (including SEO/SEM, email, paid and organic social media, and display advertising) - execute all alongside our Digital Marketing Specialist to hit aggressive monthly, quarterly MQL & SQL goals
Develop a community across our social channels - engaging with clients, prospective clients, trades, journalists, and other industry influencers
Create and own our social identity - ensuring all creative and copy are in line with brand guidelines
Identify trends and insights, and optimize spend and performance based on the insights
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels from first touch to advocacy
Work alongside our Marketing Operations Specialist to ensure all customer touchpoints and activity are being captured in our CRM and Marketing Automation systems
5+ years of experience in digital marketing
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate conversions
Up to date with the latest trends and best practices in digital attribution and measurement
Experience managing all paid and owned media channels
Strong understanding of MQLs / SQLs and which channels are best for generation of each
Technically capable, excellent communicator, and a desire to improve processes
Previous experience with Salesforce CRM is a must!
B2B experience preferred
About Zeta Global
Zeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry's 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.
Our technology runs on the Zeta Marketing Platform, which powers 'end to end' marketing programs for some of the world's leading brands. With expertise encompassing all digital marketing channels
Email, Display, Social, Search and Mobile
Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.
Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm