Senior Digital Marketing Manager

Zeta Interactive Atlanta , GA 30301

Posted 1 week ago

Apply

This Job is not relevant Tell us why

Zeta is seeking a Senior Digital Marketing Manager to oversee the strategy, execution, and optimization of all paid and owned media channels, helping drive brand awareness and power demand generation across the customer lifecycle.

We are looking for a true team player that has previously grown all media channels for a B2B company (bonus points if you have experience in MarTech/AdTech), developed 360-degree campaigns (product launches, content releases, PR announcements, etc.), continuously hit and exceeded goals (CPLs, MQLs, SQLs, etc.) and managed digital marketing talent.

Zeta's culture is entrepreneurial in nature, and we look for people who are intelligent, curious and creative and want to continue to learn and be better every day.

Responsibilities

Craft strategy and develop digital campaigns that support demand generation across the funnel (including SEO/SEM, email, paid and organic social media, and display advertising) - execute all alongside our Digital Marketing Specialist to hit aggressive monthly, quarterly MQL & SQL goals
Develop a community across our social channels - engaging with clients, prospective clients, trades, journalists, and other industry influencers
Create and own our social identity - ensuring all creative and copy are in line with brand guidelines
Identify trends and insights, and optimize spend and performance based on the insights
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels from first touch to advocacy
Work alongside our Marketing Operations Specialist to ensure all customer touchpoints and activity are being captured in our CRM and Marketing Automation systems

Experience Required

5+ years of experience in digital marketing
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate conversions
Up to date with the latest trends and best practices in digital attribution and measurement
Experience managing all paid and owned media channels

SEM (both Bing & Google), Display, Organic + Paid Social (Twitter, Facebook/Instagram, Linkedin)

Strong understanding of MQLs / SQLs and which channels are best for generation of each
Technically capable, excellent communicator, and a desire to improve processes
Previous experience with Salesforce CRM is a must!
B2B experience preferred

#LI-MC1

About Zeta Global

Zeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry's 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.

Our technology runs on the Zeta Marketing Platform, which powers 'end to end' marketing programs for some of the world's leading brands. With expertise encompassing all digital marketing channels

Email, Display, Social, Search and Mobile
Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.

Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm

https://www.prnewswire.com/news-releases/zeta-global-opens-ai--data-labs-in-san-francisco-and-nyc-300945353.html

https://www.prnewswire.com/news-releases/zeta-global-recognized-in-enterprise-marketing-software-and-cross-channel-campaign-management-reports-by-independent-research-firm-300938241.html

Show Full Description

See how you match
to the job

Upload my resume

Download the
LiveCareer app and find
your dream job anywhere

Similar Jobs

View All

Want to see jobs matched to your resume?
Upload One Now!

Senior Digital Marketing Manager

Synovus Financial Corp.

Posted 4 months ago

VIEW JOBS Position can be located anywhere in Synovus 5 state footpring - GAL, FL, AL, TN, SC Job Summary: The Sr. Digital Marketing Manager oversees and manages strategy development and execution of Synovus's email and customer relationship marketing (CRM) programs in support of the company's brand and marketing strategies. They are in charge of managing end-to-end delivery from strategy development, to capturing business requirements, to planning, set-up, deployment, delivery, and evaluation of performance against key performance indicators (KPI). Drives the development of CRM and E-mail campaigns that generate consumer demand and engagement, improve conversion, and drive retention rates. Works across multiple brands, customer segments, and regions to help define the communication standard and manage the consumer lifecycle. Collaborates with key stakeholders in Marketing, Analytics, Content, and Customer Experience. Job Duties and Responsibilities: * E-Mail & CRM Marketing Management, Strategy Development, and Execution - Leads the overall strategy and execution for Synovus's email and CRM programs. Manages channel marketing budget and provides oversight in how internal teams and partner agencies are engaged. Works in tandem with the internal email team (Digital Manager & Analyst) and Segment Marketing Managers to develop comprehensive marketing strategies for all lines of business. These strategies could also include paid media elements, site personalization, direct mail, etc. * Channel Analysis & Optimization - Ability to present and own digital marketing plans with clear goals and rationale, as well as results of digital marketing efforts to senior management and key stakeholders. Tracks and optimizes the performance of digital marketing tactics * E-Mail & CRM Marketing Expertise and Vision - Incorporates and develops e-mail marketing best practices for Synovus campaigns. Specifically works with the internal design studio and digital teams to ensure e-mail assets meet requirements. Owns and manages the e-mail marketing practice using Salesforce Marketing Cloud and assists in progressing further integration. Develops long term strategy for CRM and email needs within Synovus. * Project & Time Management - Works in tandem with internal stakeholders, partner agencies, and direct team members to efficiently manage project deliverables and timelines. Expected to have excellent time management skills and full autonomy for day to day tasks and projects. * Risk Assessment & Compliance - Each team member is expected to be aware of risk within their functional area. This includes observing all policies, procedures, laws, regulations and risk limits specific to their role. Additionally, they should raise and report known or suspected violations to the appropriate Company authority in a timely fashion * Creative Input & Testing - Seamlessly works in tandem with internal design studio and digital teams for e-mail creative development. Manages QA testing and user acceptance testing. Leads this process with the team to review all content and design for Synovus.com and email campaigns for errors. Assists with troubleshooting errors. May be asked to proofread non-digital materials from time to time. Maintains final copies of creative and lists (where applicable) for audit purposes * Manages the annual performance management and merit processes for direct and indirect reports. Coaches and develops team members and builds a work environment where team members are engaged and feel a positive sense of achievement about their role in the company. Works closely with Human Resources regarding employee relations, compensation, training, posting and filling vacant positions and other Human Resources related matters. * Each team member is expected to be aware of risk within their functional area. This includes observing all policies, procedures, laws, regulations and risk limits specific to their role. Additionally, they should raise and report known or suspected violations to the appropriate Company authority in a timely fashion. * Performs other related duties as required. The information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Synovus is an Equal Opportunity Employer supporting diversity in the workplace. Minimum Education: * "Bachelor's degree Bachelor's degree in Marketing, Business Administration, or a related field, or an equivalent combination of education and experience Minimum Experience: * Seven years experience managing email marketing programs or digital marketing programs of which email was a core component. Significant experience working with Salesforce Marketing Cloud OR a similar enterprise level CRM marketing platform. Experience managing a small to large team, delegating projects, managing team members objectives and growth. Required Knowledge, Skills, & Abilities: * Strong business acumen and the ability to quickly understand complex company strategies * Focused on improving and educating team members on e-mail & digital marketing best practices, team oriented * Experience managing a small team * Technologically savvy with digital development and web content management systems and processes * Focused on improving and educating team members on e-mail & digital marketing best practices, team oriented * Experience using marketing platforms like Salesforce Marketing Cloud. E-mail marketing platform exposure is a requirement * Understanding and experience around content and media optimization strategies, media platform exposure (Google & Facebook Ads, etc.) * Experience working in both B2B and B2C areas * Ability to successfully interact with senior leaders and management, whether internal or external

Senior Digital Marketing Project Manager

Macquarium

Posted 5 days ago

VIEW JOBS Macquarium is seeking a talented Senior Project Manager to join our team. This role is full-time, in our Atlanta office. The Senior Project Manager plays a key role in ensuring the project engagement is well planned and delivered on time, on budget and to full scope requirements. You will partner with client services, strategists, UX and UI designers, and technology engineers to create and execute a project plan and bring an exciting, memorable digital experience to life. As Senior Project Manager you will attend client-facing meetings acting as the liaison between the client team and our internal project team. If you thrive in a fast pace and fun environment while keeping tabs on many tasks, then we want to hear from you! Responsibilities: <ul style="list-style-type:disc;"> <li dir="ltr" style="padding: 0; margin: 0;">Provide and support the overall vision for assigned clients while partnering with client services</li> <li dir="ltr" style="padding: 0; margin: 0;">Coordinate simultaneous efforts across multiple projects/teams for robust digital engagements</li> <li dir="ltr" style="padding: 0; margin: 0;">Responsible for scope and accurate financial management of the portfolio of projects to which you are assigned. This includes change mitigation and control.</li> <li dir="ltr" style="padding: 0; margin: 0;">Ability to adhere to variety of project deliverables not limited to digital that may include video production as well as print</li> <li dir="ltr" style="padding: 0; margin: 0;">Responsible for overseeing and directing multiple projects at a time (within a given brand or client) or a singular, large scale or highly complex projects, and ensuring that these projects meet or exceed internal team and client expectations and are delivered on-time and on-budget</li> <li dir="ltr" style="padding: 0; margin: 0;">Interface heavily with senior marketing and executive management including technologists within the client to assure that the solution is understood and addresses the customer’s business requirements</li> <li dir="ltr" style="padding: 0; margin: 0;">Knowledge of and applicable experience with the full digital project lifecycle (Discovery, Design, Development) for large scale project initiatives while identifying and mitigating project risks</li> <li dir="ltr" style="padding: 0; margin: 0;">Ensure that the challenge and requirements are understood by the team and will participate in the solution developed by the team.</li> <li dir="ltr" style="padding: 0; margin: 0;">Authoring of Business Requirements may be required</li> <li dir="ltr" style="padding: 0; margin: 0;">Work independently, with minimal input from direct manager needed for job performance</li> <li dir="ltr" style="padding: 0; margin: 0;">Meet revenue and profit targets for the account</li> <li dir="ltr" style="padding: 0; margin: 0;">Provide leadership and support to all team members</li> <li dir="ltr" style="padding: 0; margin: 0;">Contribute to process and procedure improvements in conjunction with the project management discipline lead</li> </ul> Knowledge & Experience: <ul style="list-style-type:disc;"> <li dir="ltr" style="padding: 0; margin: 0;">5+ years of Project Management experience within a digital agency managing projects through the conceptual process to deployment for any digital touchpoint (including responsive web, native mobile/tablet, touch display, digital advertising)</li> <li dir="ltr" style="padding: 0; margin: 0;">Possess knowledge of Application Development, Web Based and/or (Custom-off-the-shelf) COTS implementations</li> <li dir="ltr" style="padding: 0; margin: 0;">Experience with Agile methodology ideal, but not mandatory</li> <li dir="ltr" style="padding: 0; margin: 0;">Strong knowledge and experience in marketing and advertising a plus</li> <li dir="ltr" style="padding: 0; margin: 0;">Experience managing and delivering complex service solutions to large companies with multiple constituents</li> <li dir="ltr" style="padding: 0; margin: 0;">Proven ability to grow accounts while partnering with client services</li> <li dir="ltr" style="padding: 0; margin: 0;">Ability to meet revenue, profit and performance goals</li> <li dir="ltr" style="padding: 0; margin: 0;">Experience with Workamajig a plus</li> <li dir="ltr" style="padding: 0; margin: 0;">Strong understanding of digital agency services</li> <li dir="ltr" style="padding: 0; margin: 0;">Demonstrated skills in negotiation and leadership</li> <li dir="ltr" style="padding: 0; margin: 0;">Demonstrated excellence in written and oral communications, including presentations to senior-level executives</li> <li dir="ltr" style="padding: 0; margin: 0;">Experience in client services management and ability to conduct challenging conversations specific to your project(s) including risks, change control, financial management and timeline control</li> </ul> At Macquarium we are a team of dreamers, thinkers, and doers. We design and create exciting and meaningful customer-centric digital experiences for our clients. Over the past 28 years, we have partnered with our clients to improve the experience they provide their customers, to drive customer satisfaction and business results. Macquarium offers great benefits and culture, along with a competitive salary, 401k, Medical, Dental and Vision, paid time off, employee referral program, casual dress code and awesome team outings, all located in the Buckhead/Midtown area. <div> </div>

Digital Marketing Manager

Civic Dinners

Posted 1 week ago

VIEW JOBS We are looking for an experienced Marketing Manager to lead our marketing efforts at Civic Dinners.As our Marketing Manager, you will advance Civic Dinners’ position as the global platform for inclusive conversations, from climate change, to racial equity, to polarization. In this role, you will drive all aspects of our B2B and B2C marketing across our organization – from strategic planning (working closely with our Sales, Product and Conversation Design Teams), to tactical implementation, managing key marketing channels (website, blog, newsletter, social media, video and more) to drive user acquisition and revenue growth.We’re looking for someone who is equal parts left brain and right brain – motivated by the creative challenges of a young, dynamic brand and grounded in the tough day to day work of execution, measurement and planning for bold campaigns. <h3> <a rel="nofollow noreferrer noopener" class="external"></a>The Ideal Candidate </h3><ul> <li>Loves the challenge of a blank page - a creative thinker, an entrepreneurial spirit and a gifted writer</li> <li>Lives and breathes storytelling - writing, producing, and captivating audiences across social media, email campaigns, webinars, and case studies</li> <li>Has experience building campaigns, managing cross-functional partners and leading teams to bring products and ideas to life</li> <li>Understands the journey of leads as they become MQLs, opportunities, and customers. </li> <li>Is extremely data-driven and knowledgeable about how different audiences convert throughout the funnel.</li> <li>Is no stranger to product marketing and growing a business from the ground up</li> </ul> <h3> <a rel="nofollow noreferrer noopener" class="external"></a>Responsibilities of the Marketing Manager </h3><ul> <li>Own the marketing strategy, planning and implementation for both client and user acquisition.</li> <li>Work with the marketing team and CEO to develop and execute a global content strategy that services the entire buyer journey across different personas and industries and mediums, including:<ul> <li>Social media (Facebook, Instagram, LinkedIn, Twitter, YouTube)</li> <li>User support (Intercom)</li> <li>Newsletter (Mailchimp)</li> <li>Blog (Squarespace and Medium)</li> <li>Conference and events strategy</li> </ul> </li> <li>Support the creation and development of key product marketing content assets, including:<ul> <li>Reports</li> <li>Landing pages</li> <li>Email templates</li> <li>Case studies and other sales collateral</li> </ul> </li> <li>Measure and track how content influences company OKRs, sales pipeline and revenue</li> <li>Create reports and dashboards for campaign performance for leads, opportunities and revenue; analyze results for ongoing optimization and socialize and share results and ongoing learning</li> <li>Work cross-functionally with marketing, sales, product, and operations to meet ambitious growth targets.</li> </ul>Requirements Must Haves:<ul> <li>5+ years experience in Marketing, ideally with a Marketing/Communications degree or Business concentration</li> <li>2+ years experience in digital marketing, with direct experience in building and executing full funnel marketing campaigns focused on driving awareness, consideration, and product adoption</li> <li>Proficiency in audience segmentation and content mapping to the buyer’s journey</li> <li>Excellent communication skills and strong talent for writing, editing and presenting content to internal and external stakeholders</li> <li>Experience cross-collaborating across product, sales, customer success and leadership teams</li> <li>Strong understanding of sales cycle and lead generation best practices</li> <li>Strong problem solving skills, proven self-starter and high attention to detail</li> <li>Willingness to learn new skills/undergo some light training with design software and web-platforms.</li> <li>Open minded, collaborative, decisive, accountable, and friendly</li> <li>Flexibility in working with a global remote team. We have members in New Zealand, Canada and all across the U.S.</li> </ul><h3> <a rel="nofollow noreferrer noopener" class="external"></a> Bonus Points if You Have… </h3><ul> <li>Experience with Hubspot, Intercom, Mailchimp, Google Analytics, Monday.com, direct mail technology preferred</li> <li>Fluency in the Creative Suite (Indesign, Photoshop, Illustrator)</li> <li>Experience in surveys, focus groups and market research</li> </ul>Benefits<h3>Our company provides excellent health insurance, 11 days of paid personal time off plus 10 holidays and a week off between Christmas and New Years. Plus equity stock options. Salary commensurate with experience. This position is a full-time contractor role for the first 3 months, with the expectation that it will turn into a full-time employment with benefits. The trial contractor period is standard for new hires of Civic Dinners to ensure the strongest possible fit. Civic Dinners is an equal opportunity employer and values diversity and inclusion in every way. You’ll love working here:</h3>Our team at Civic Dinners is lean and strong with 22 employees (13 full-time, 9 part time) and a rapidly growing, award-winning tech company based in Atlanta, Georgia.We pride ourselves on hiring for the whole person - seeking passionate, talented, collaborative and kind colleagues who are fully committed to our mission of creating a more just, inclusive and sustainable world. Everyone who works at Civic Dinners is willing to roll up their sleeves and dive in wherever needed, whenever needed.Our team is awesome. Not just because we are award-winning, fun, diverse, but because we are whole-heartedly committed to the purpose of Civic Dinners. As a benefit Corporation, we champion inclusion for all and aim to become the global platform for conversations that open hearts, connect minds and spark real change.Want to learn more about our organization? Check out CEO Jenn Graham’s <a href="https://www.youtube.com/watch?v=0NRD92FUwwI" rel="nofollow noreferrer noopener" class="external">2018 TED talk</a> or read up on our latest news on our <a href="https://blog.civicdinners.com/" rel="nofollow noreferrer noopener" class="external">blog</a>. <h3>Our Core Values:</h3>InclusionWe welcome all voices – actively working to ensure that all people feel seen, heard and understood. We embrace authenticity and we encourage all of our community to bring their whole selves to the table.CompassionWe believe that by telling stories, we are creating a greater understanding of the world and reminding ourselves of our shared humanity. We encourage empathy, honesty and compassion, to connect over our similarities and celebrate our differences.CourageWe celebrate courage every day. The courage to do hard things, the courage to voice your opinion, the courage to let your walls down and the courage to meet uncertain moments with an open heart and a brave proposition for change.SustainabilityWe’re committed to leaving the world better than we found it - including within the people and communities we serve. As a benefit corporation, we value transparency, accountability, and making our world a stronger and healthier place. We build tools to help communities organize around the big issues of our time and create lasting relationships for the common good.InnovationWe believe in the power of ideas – and we know that great ideas can come from anyone, anywhere. We’re committed to making it easy for people across the world to rise to the occasion, to work together, and to create the solutions our world needs in 2021.

Apply