Senior Digital Marketing- CRM Manager

Merck & Co., Inc. Madison , NJ 07940

Posted 2 weeks ago

Job Description:

Our Animal Health Marketing team takes a customer centric perspective using customer feedback and market intelligence data. Using this data, we design, develop and deploy products, platforms, brands and marketing initiatives that ensure we can improve the health and well-being of animals everywhere.

We are looking for a brand savvy, data-driven, customer-centric senior CRM manager to join our growing Merck Animal Health Companion Animal Digital Marketing Team critical for digital transformation. This role is responsible for designing integrated CRM strategy, spearheading all steps related to the hands-on campaigns' execution and tactical management for omnichannel marketing campaigns. This includes being an integral team member with collaborative, team-first attitude, an entrepreneurial mindset and bias for actions. Incumbent should demonstrate a strong understanding of Salesforce Marketing Cloud and VEEVA capabilities and ability to align them to brands' objectives, deployment, preparation and execution of digital marketing campaigns, production, coordination, and ongoing monitoring of CRM initiatives to identify areas of optimization and report KPIs back to the leadership team.

Key Responsibilities


  • Develop omni-channel CRM strategy to increase the engagement of our customer base via lead generation and nurture in collaboration with marketing and sales directors while ensuring brand's positioning and visual identity is further strengthened via digital multi-channel campaigns

  • Setting a clear vision and strategy for CRM, motivating, coaching and influencing Marketing peers without authority, driving urgency and sales results

  • Serve as a key partner to develop MarTech CRM roadmap for digital transformation which includes analyzing macro trends and changing consumers behaviors, providing inputs, prioritizing initiatives and supporting IT in preparing technical business requirements documentation

  • Deploy data-driven insights to analyze and interpret user segments and behaviors and to build an iterative testing approach for campaigns optimization, content creation and deployment, segmentation and other campaigns' constructs development

  • Prepare monthly CRM report and present to leadership the results of campaigns, A/B testing, recommendations for further optimization of platform capabilities


  • Manage and prioritize operations focused digital sales and marketing initiatives, while maintaining key working relationships cross functionally to connect the dots

  • Partner with Brand Managers, Creative Agency Partners, and Digital Marketing agency to contribute to core creative idea development, integrated marketing planning and co-creation of briefs highlighting CRM objectives for acquisition, retention and nurture

  • Comfortable operating independently in a fast-paced environment with an agile workflow; must be adaptable and willing to take on additional responsibilities if necessary

  • Attention to detail, organization, tech savvy, strong verbal and email communication, proactive follow-up, and maintaining a customer-focused attitude

  • Ability to operate at a strategic level but also possessing the willingness to roll up sleeves and get into the details and execute tactics as needed

  • Strong project management skills with a proven track record in coordinating multiple projects across various cross-functional teams


  • Tasks range from developing campaign calendars, building Salesforce Marketing Cloud customer journeys, and scheduling launches from in-deployment monitoring up to completion

  • Work closely with agency partners on understanding deployment operations inbounds, upcoming deliverables, and technical campaign executions

  • Build and clean campaign target lists and match these lists with campaign targeting objectives, import lists to Salesforce Marketing Cloud, and handoff the list and asset for campaign deployment

  • Adjusting journeys in Salesforce Marketing Cloud based on CRM Strategy optimization recommendations discussed



  • At least 7 years of experience in a CRM, direct response marketing or other commercial digital transformation and implementation role with increasing responsibilities in a digital savvy organization

  • Experience in CRM marketing with demonstrated substantial knowledge in CRM platforms and solutions for targeting, segmentation, campaign management, and email marketing for 4 years

  • Experience in segmentation, testing methodology, and setting up and using email/marketing automation platforms for 2 years

  • Understanding of GDPR, CCPA, and HIPPA in a pharmaceutical regulatory environment


  • Strong project management skills with a proven track record in coordinating multiple projects across various teams

  • Advanced proficiency in programming languages such as HTML, CSS, query languages such as SQL, Python, C+ and data visualization tools such as Tableau, Infogram, D3.js



  • Bachelor's degree in Digital Marketing, Computer Science, Engineering, Computer Information Systems, or related field


  • Master's degree or equivalent Digital Marketing Certification

  • Veeva / Salesforce certification and administration

  • Project Management Professional certification

Our Animal Health division is a trusted global leader in veterinary medicine, dedicated to the health and well-being of animals. We are a global team of professionals working together to make a positive difference in animal care and the world's food supply and have a deep sense of responsibility towards our customers, consumers, animals, society and our planet. We offer one of our industry's most innovative portfolio of products, services and technologies that serve to prevent, treat, and control diseases across all major farm and companion animal species.

Who we are

We are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

What we look for

In a world of rapid innovation, we seek brave Inventors who want to make an Impact in all aspects of our business, enabling breakthroughs that will affect generations to come. We encourage you to bring your disruptive thinking, collaborative spirit and diverse perspective to our organization. Together we will continue Inventing For Life, Impacting Lives while Inspiring Your Career Growth.





In accordance with Managers' Policy

  • Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

US and Puerto Rico Residents Only:

If you need an accommodation for the application process please email us at

For more information about personal rights under Equal Employment Opportunity, visit:

EEOC Poster

EEOC GINA Supplement

OFCCP EEO Supplement

OFCCP Pay Transparency Rule

We are an equal opportunity employer, Minority/Female/Disability/Veteran - proudly embracing diversity in all of its manifestations.

Search Firm Representatives Please Read Carefully

Merck & Co., Inc., Kenilworth, NJ, USA, also known as Merck Sharp & Dohme Corp., Kenilworth, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:




VISA Sponsorship:


Travel Requirements:


Flexible Work Arrangements:

Not Specified



  • Day

Valid Driving License:

Hazardous Material(s):

Number of Openings:


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Senior Financial Analyst

Abbvie, Inc

Posted 5 days ago

VIEW JOBS 1/16/2021 12:00:00 AM 2021-04-16T00:00 About AbbVie AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women's health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. Envision working with energetic colleagues and inspirational leaders. Now, place yourself in that mix; leading discussions, asking the right questions and driving results. All while wearing jeans to work! Senior Financial Analyst, 3rd Party Manufacturing YOU ARE more than just a title, YOU ARE… * A Key Strategic Team Leader. You will support the Assoc. Director Finance, TPM and is responsible for the day to day accounting of Allergan's Global Third-Party Manufacturing / Virtual Plant Operations. Providing full accounting and financial decision support to the Business Unit, this position will work as part of the Global Operations Finance team. * A Key Innovative Forward-Thinker. You will help in evaluating and monitoring financial performance, financial controls, forecast, budgets, inputs for product standards and investment plans as well as day to day accounting needs. With ~70 TPM sites the role will work very closely with the Supply Chain Planning & TPM teams in understanding day to day business activities helping to ensure the business unit achieve its financial targets. * An Organized Collaborator. You will also be responsible for the timely & accurate recording of all finance transactions in accordance with US GAAP & Allergan's FAAPM. YOU WILL: * Prepare and analyze information to ensure month end close is completed in accordance with tight reporting deadlines. Including Material variances, material usage analysis, PPV, Inventory valuation & reconciliation & Inventory reserves & Inventory expenses. * Support the Annual Budget Process & preparing updates to Business Plans as required. (Forecast Rolling Updates) * Assist the COE in creation and maintenance of standards. * Support any requirements from external and internal auditors. * Provide finance support to projects and investment / change initiatives. * Develop analytics to monitor the financial performance and trends of the business unit, providing accurate, relevant & timely finance information to the business unit enabling it to meet its finance commitments. * Preparation of Departmental Management Reports (Actual V Forecast V Budget). * Analysis and explain of manufacturing variances. * Review of standard costs to assess ongoing reasonableness. Qualifications YOU BRING: * Minimum 5+ years financial management experience, experience within the Pharmaceutical industry/cost accounting a plus * Generally Accepted Accounting Principles (GAAP) and cost accounting methods * Current Good Manufacturing Practices (cGMP), Food and Drug Administration (FDA), and other regulatory requirements. * Performance measurement, benchmarking * Principles and practices of budget preparation and administration * Software applications (Excel, PowerPoint, etc.) * Global, multicultural, and multi-site environment * Must be results oriented with a can-do attitude * Financial modeling, data analysis * Analyzing financial results to enable business decisions * Cost accounting methodology * Communicating clearly and concisely, both orally and in writing * Managing and prioritizing multiple projects, duties and assignments * Establishing and maintaining collaborative working relationships with colleagues, management and senior executives * Excellent interpersonal skills with the ability to work in a team environment or independently LEADERSHIP SKILLS: For this role, we're looking for a leader who is: * Excellence Focused * Optimistic * Open and Authentic Significant Work Activities Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Travel No Job Type Experienced Schedule Full-time Job Level Code IC Equal Employment Opportunity At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic. Abbvie, Inc Madison NJ

Senior Digital Marketing- CRM Manager

Merck & Co., Inc.