We are seeking a talented Senior Digital Marketing Analyst to join the Web.com for Enterprise Performance Team. This is a unique opportunity to leverage quantitative analysis, problem solving skills and creative strategies to meet and exceed performance goals for medium-to-large network businesses across many different verticals in a dedicated book of business.
Senior Digital Marketing Analysts understand that Web.com for Enterprise needs to deliver strong, quantifiable marketing performance to our clients and balances that with exceptional communication skills while messaging performance trends, and optimizations to people of all experience levels. Analysts are expected to understand the clients' business and marketing objectives and provide a digital strategy that enables our clients' to reach their goals. As a member of the Web.com for Enterprise Performance team, you have the opportunity to join an organization with explosive growth projections and a strong commitment to result driven client satisfaction.
Develop and own the strategy for our clients' performance in paid search (PPC), organic search (SEO), Facebook Ads & Display with an emphasis on paid search
Own our clients' performance in each channel we manage for them by using KPI's and metrics such as price per lead, spend accuracy, ROAS, LTV and the like
Manipulate large datasets in order to identify problems & trends and take appropriate action
Partner with Client Services and Sales teams to gain deep understanding of Web.com for Enterprise customer's business needs and how Web.com for Enterprise digital marketing products provide value
Prioritize and manage large, complex projects including on-boarding and network optimization
Partner with junior analyst responsible for day to day account support (ie: case work)
Keep abreast of latest digital marketing products, services, information and trends. Including, but not limited to: PPC, SEO, Facebook Ads and Display
2-5 years of paid search experience
1 year of organic search, Facebook Ads or Display experience
Certified Google Advertising Professional (basic and advanced) is required
Exceptionally organized self-starter who can work independently, execute quickly and move to the next task
Strong project management and prioritization skills
Tireless attention to detail
A desire to provide outstanding support to client facing sales and service teams
Strong Excel skills: formula creation, pivot tables, graphing/charts
Ability to learn process quickly
Ability to drive consistently high-quality work under tight timeframes
Strong interpersonal written and verbal communication skills
Bachelor's degree preferred
Network Solutions, Inc.