Senior Digital Content Writer

JPL Creative Harrisburg , PA 17101

Posted 2 months ago

Overview

You're a storyteller. You know how to capture the ever-eroding attention spans of increasingly fractured target audiences and keep them hanging on every word. From headline to CTA and every pixel in between, you make words work together to move people. You build brands and reduce bounce rates. You've got the big vision required to keep intricate keyword strategies and buyer journeys in focus across every page, frame or social post.

Most importantly, you know you can't do it alone. You thrive on the connections and interactions that elevate client work beyond each individual accomplishment. Whether you're fine-tuning userflows with your UX strategist or sitting at a designer's desk to perfect the copy-to-image balance on a landing page, you know that collaboration is the key to creating truly great work. And you're at the point in your career where you won't settle for anything less than great work.

Sound like you? Let's talk.

Note: this is a writing position. Applications without content samples will not be reviewed.

Responsibilities

  • Craft insight-driven, strategic web content and online marketing copy for both B2B and B2C audiences.

  • Evaluate and enhance the quality and performance of existing client content

  • Weigh real-time data to develop actionable content insights and strategic recommendations

  • Work with search experts to integrate keyword research into clear narratives that real people can relate to

  • Contribute to IA and UX discussions around websites, digital programs and campaigns

  • Collaborate with designers and developers to build wireframes for digital content

  • Help clients develop and manage their brand voice and tone

  • Develop, maintain and protect content governance plans and guidelines

  • Interview clients and subject matter experts to discover content insights and source material

  • Develop content marketing and social media calendars

  • Present content plans and content marketing solutions to new and prospective clients

  • Advocate for ever-evolving content best practices

  • Navigate the intersections of content, SEO and UX across multidisciplinary teams

  • Travel occasionally (mostly regional) to visit clients or connect with remote team members

  • Continue to push digital content writing forward

Qualifications

  • A captivating portfolio of digital content work, including short- and long-form web copy, video, and social media

  • Excellent communication, organizational and writing skills

  • Ability to articulate and communicate brand tone, voice and messaging

  • Burning desire to collaborate with some of the best minds in the business

  • Experience with SEO copywriting and keyword planning

  • Demonstrated understanding of UX writing principles and digital content best practices

  • Degree in communications, writing, marketing, advertising, PR, English, journalism or related field

  • Minimum 5 years of experience writing for brands, advertising, PR, marketing, blogs and/or social media programs

  • Familiarity with the MS Office Suite, including Excel

  • Agency experience preferred but not necessary

  • Working knowledge of Google Analytics and SEO tools such as SEMRush, BrightEdge and Screaming Frog a plus

  • Experience with content marketing and automation programs, as well as content management systems

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Senior Digital Content Writer

JPL Creative