Senior Digital Content Strategist - Remote

Unitedhealth Group Inc. Minnetonka , MN 55345

Posted 2 months ago

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together.

Serving one in five Medicare beneficiaries, UnitedHealthcare Medicare & Retirement is the largest business dedicated to the health and wellbeing needs of seniors and other Medicare beneficiaries. For more than three decades, UnitedHealthcare has served the health care coverage needs of Medicare beneficiaries, navigating through multiple evolutions of the Medicare program and growing to become the preferred choice of more beneficiaries than any other company. Today, we remain committed to providing people with a choice of innovative health and well-being solutions that help them access the quality care they need and enjoy the superior experience they deserve.

This Senior Digital Content Strategist is vital in achieving this commitment to our members through their focus on innovative content strategy and solutions, team support and coaching, and accountability for growth and results in the UnitedHealth Group portfolio of products offered to Medicare beneficiaries. The Senior Digital Content Strategist's chief focus is to develop a content strategy that conforms to UnitedHealthcare's unique regulatory environment while creatively achieving business goals. They are accountable for planning, designing, creating, writing, and editing content that informs and engages members. This Content Strategist envisions and brings to life innovative content that drives meaningful online traffic to Medicare & Retirement websites.

You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

  • Develop Others and Manage Team Operations and Processes:

  • Mentor and coach team on professional development and progress towards goals

  • Train team on job skills, product information, systems and processes

  • Assess direct reports' hard/soft skills and performance

  • Monitor, coach and train team members through legal, federal and state compliance

  • Influence and articulate brand standards and messaging through collaborative engagement

  • Develop strong partnerships across UnitedHealthcare to ensure maximum team coherence

  • Communicate Effectively, Manage Conflict, and Collaborate:

  • Write digital content that will drive response and enhance the customer experience

  • Work collaboratively to achieve shared vision and goals through

  • Hold all team members and oneself accountable, actively working through conflicts and difficulties

  • Relate to others in an open and accepting manner, treating all with dignity and respect while focusing on inclusion and diversity to maximize team performance

  • Keep others informed, freely contributing ideas while fully understanding and supporting decisions made by the team and the organization

  • Resilience, Resourcefulness, and Achievement Drive:

  • Demonstrate and model the ability to meet or exceed performance standards

  • Master the role with a positive attitude that is contagious to others

  • Anticipate and prepare for adversity, while remaining calm and focused under pressure

  • Foster Innovation and a Growth Mindset:

  • Encourage a culture of innovation and creativity, eagerly adapting to new challenges

  • Use facts, sound judgment and application of business knowledge when making decisions

  • Apply lessons learned to optimize processes and planning

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • 4+ years of experience in content management and content strategy, including UI/UX best practice

  • 4+ years of experience in digital marketing writing and communications

  • 4+ years of experience managing and developing professional direct reports

  • Experience working in a matrixed, compliance-driven organization

  • Advanced or higher level of proficiency in MS Office (Word, Excel, PowerPoint, etc.)

Preferred Qualifications:

  • Familiarity with content management systems, preferably Adobe Experience Manager

  • Knowledge of Medicare products and/or Medicare business

  • Proven ability to confidently lead, communicate and influence without authority

California, Colorado, Connecticut, Hawaii, Nevada, New Jersey, New York, Rhode Island, or Washington Residents Only: The salary range for California, Colorado, Connecticut, Hawaii, Nevada, New Jersey, New York, Rhode Island, or Washington residents is $88,000 to $173,200 annually. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.

  • All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.


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Senior Digital Content Strategist - Remote

Unitedhealth Group Inc.