Senior Digital Advertising Manager

Are you a digital marketer looking to implement highly strategic and innovative advertising programs for meaningful nonprofits and professional associations? Do you value holistic, full-funnel strategies that take advantage of a range of digital advertising channels, including search (PPC), paid social, online display, online video and connected tv? Do you have experience with advanced advertising tools like Google DV360 and Campaign Manager 360 (DoubleClick)? Are you fluent and passionate about data and performance metrics? If yes, we'd love to meet you!

We're a leading digital agency in downtown Washington, DC, known for deep strategic thinking. Our mission is to empower people, teams, leaders, and brands to forge authentic relationships through transformative digital work. Together, we deliver on the promise of digital to improve lives, build community, and create positive progress in the world.

We've partnered with amazing clients, including Special Olympics, Boston Children's Hospital, Defenders of Wildlife, American Kidney Fund, American Society of Clinical Oncology and American Lung Association, to name a few. Our clients wanted to explore an agency that has new ideas in digital advertising; an agency that brings strong creative and digital storytelling; an agency that leverages multi-channel and data-driven strategies to bring strong improvements in online engagement and ultimately, revenue.

Responsibilities

Talent and passion matter more to us than years of experience, but here are the abilities we are looking for:

• Develop and deploy impactful digital advertising strategies and campaigns that leverage best practices and dynamic new tactics.

• Develop conversion-driven paid media campaigns and execute the day-to-day management across Google Marketing Platform products (DV630, SA360, CM360, etc.), Meta, Google Ads, Microsoft Advertising, and other platforms.

• Select appropriate channels for paid media campaigns across video, social, search, display, and more.

• Work within the marketing team to track, analyze and develop meaningful reporting for clients and proactively recommend next steps based on past performance.

• Provide support and expertise across website analytics and tracking (Google Analytics, Google Tag Manager, etc.)

• Collaborate with our design and content teams to develop creative concepts and campaigns that attract and engage.

• Create comprehensive and integrated digital marketing strategies on multiple media channels that engage our clients' audience and lead to successful conversion goals (donations, lead generation, etc.).

• Optimize digital advertising campaigns to maximize ROI across channels.

• Conduct paid media audits of our clients' digital marketing efforts to determine past performance and set benchmarks for future efforts.

• Evaluate emerging tactics and techniques. Provide thought leadership and perspective for adoption as appropriate.

• Build strong client relationships through effective communication and project management.