Senior Design Assistant/Sales Associate

La-Z-Boy, Inc. Rockford , IL 61101

Posted 6 months ago

JOB TITLE: Design Associate / Sales Associate (PT)

Sr. Design Associate / Sr. Sales Associate (FT)


FT 13

FLSA: NonExempt

DEPARTMENT: Retail Sales

LOCATION: Rockford

REPORTS TO: Designer or Sales Manager


Responsible for creating sales utilizing exceptional customer service and knowledge of the LaZBoy

selling process, products and services. Strive to create longterm customer relationships that will lead to

increased sales and profitability. Develop awareness of interior design through practical experience,

observation and interaction with a LaZBoy Designer.

Design Associate/Sr. Design Associate: In addition, assist the Designer in designing and creating

comfortable and functional environments that represent a client's lifestyle, taste and budget.


Drives Sales

Contribute to store sales goals by selling furniture, accessories and services offered by LaZBoy

Team with Store Manager, Sales Manager, Designer, and Associates to promote the Design

program and drive overall store sales

Assist the Designer to achieve established Design program sales goals

Consistently execute the LaZBoy selling process and strive to provide a favorable experience to

all customers.

Develop and utilize sales skills and principals including approach, rapport building, needs

discovery, customized portfolio presentations, answering objections, closing, followup, after

sale service and continuing contact with all previous and potential customers

Maximize store promotions, marketing initiatives, and grassroots programs

Maintain strong knowledge of features and benefits of existing and new product line

Meet or exceed established goals as set by management

Design Program

Schedule professional home consultations to present customized room designs, including

sample fabrics, furniture, tables and accessory recommendations as well as the benefits of a

Provide the highest level of customer service to all current and future customers

Ensure that each LaZBoy customer has an informative and positive experience by using good

customer service skills and knowledge of products, while following the company selling process

Effectively use Podium to ensure customer satisfaction and future followup

Make sound business decisions to deliver customer satisfaction and promote team environment

Provide store support to incoming phone calls and emails

Assist in handling customer issues and/or complaints. Provide appropriate solutions and

alternatives to the customer to achieve a satisfied experience

Escalate unresolved issues to Store Manager, if not available then Sales Manager or Designer


Maintain a positive working relationship with all store associates

Sr. Design Associate/Sr. Sales Associate:

Train, coach and develop sales associates on LaZBoy product knowledge and selling

process/skills to achieve store sales goals

Help promote and champion a culture of sales and service

Operational Excellence

Assist with maintenance of the overall visual appearance of store, this includes but is not limited

to assist to maintain floor and/or showroom displays, tagging of products and accessories,

maintaining accessory catalogs and design center fabrics, floor moves, and maintaining general

store cleanliness

Adhere to general store operational procedures and guidelines

Accurately complete order information, collect deposits and fees, keep orderly customer

records, and research customer payments and deliveries

Responsible to accurately complete the daily OnPoint system log

Show a sense of urgency, enthusiasm and excitement with the store team and customers

Maintain adequate knowledge of company standards, product knowledge and internal

processes and systems

Consistently schedule deliveries with customers

Other duties as assigned

Sr. Design Associate/Sr. Sales Associate:

Responsible for opening and closing of the store

MOD responsibilities as assigned by management

Extended RMS access including override approval


o Previous selling experience and ability to close a sale strongly preferred

o Excellent communication, customer service skills, and organizational skills

o Strong interpersonal skills to effectively communicate, build rapport, and positively influence

o Demonstrated persuasion and negotiation skills

o Ability to effectively manage time and conflicting priorities

o Ability to effectively and productively with others as a team

o Ability to work the schedule and hours dictated by business needs

o Ability to work evenings, weekends and holidays as required

o Initiative to meet assigned goals, missions and objectives and motivated to achieve more

o Strong attention to detail

o Proficient in the use of Microsoft Office, including Word, Excel, Outlook and PowerPoint

Sr. Design Associate:

o Currently enrolled in or a graduate of an Interior Design program

o Experience in using floor and space planning applications

o Knowledgeable of general principles of home dcor and design (i.e. furniture,

carpet, draperies, and color schemes)

o CAD training a plus

o CIDA accreditation preferred

Sr. Sales Associate:

o High School Diploma or equivalent is required. Bachelor's in Business or related

field is preferred

Internal Candidates Interested in Senior Role:

o Platinum Certified


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Senior Design Assistant/Sales Associate

La-Z-Boy, Inc.