Senior Data & Technology Marketing Manager will manage the marketing technology portfolio and have a direct impact on the growth of First Tech's business.
Here's what you can expect from the job and what you need to be successful:
Based on business objectives, partner with teammates to evaluate and provide practical solutions for activating and integrating marketing technologies, with a focus on Marketing Automation, CMS, CRM and Data Warehouse
Oversee the Salesforce and Eloqua integration, manage roadmap for various marketing technology integrations, and act as a liaison between the IT/Digital Products team
Conceptualize the data flows, initiate and execute system integrations, implement marketing automation campaigns supporting lifecycle segmentation (nurture campaigns, triggers, etc.)
Execute cross CRM and marketing automation initiatives (contact cleansing, data normalization, dictionaries, etc.) that ensure data hygiene, quality, scalability and consistency
Collaborate with the Senior Automation Marketing Manager on day-to-day Oracle and Eloqua activities, including email marketing campaigns, landing page creation, nurturing campaigns, form creation and processing, CDOs, data management and segmentation, and Salesforce and Eloqua integration
Help develop Elqoua App Cloud connector services and program builder
Support the integration of Eloqua with multiple data management platforms or data warehouses
Suggest best practices and opportunities for improvement through automation or simplification
Bachelor's degree in Marketing or related field of study is generally required. Will accept any suitable combination of education, experience, or training. Sitecore and/or Eloqua Certification is preferred
Minimum 5 years of marketing technology experience is required. Must have experience working with a marketing automation platform (prefer Eloqua), CMS (Sitecore or other), CRM (prefer Salesforce), Workflow tools (Jira or Workfront), and enterprise tag management system
Skilled in business process workflow implementation and documentation
Intellectually curious with a passion for personal development, learning, and teaching
Problem solver who exercises sound judgment in complex situations
Ability to provide strategic guidance and counsel to stakeholders in the assessment and development of existing and/or proposed processes and systems
Self-motivated and proactive; works effectively with limited oversight and direction; attentive to detail; organized; ably manages resources, constituencies, projects of varying size, and multiple and competing priorities and deadlines
Superior commitment to servicing others with empathy, timeliness, accuracy, thoroughness, and professional
Location: San Jose, CA 95134
Travel: Limited (Less than 10%)
We encourage you to review First Tech's website, as well as our Careers page, to learn more about the company and the recruiting process.
First Tech is not currently offering Visa sponsorship or transfers
I acknowledge that if hired by the company, employment is on an at-will basis. This means the company is free to terminate my employment at any time, with or without cause or advance notice. Similarly, I am free to terminate my employment with the company at any time for any reason. I agree to conform to the rules and regulations of the company, and I understand that the company has complete discretion to modify such rules and regulations at any time, except that it will not modify its policy of employment at-will.
First Tech Credit Union