Senior Data Insights Analyst

Vmly&R Detroit , MI 48222

Posted 3 months ago

We're looking for an experienced data analytics candidate to help clients establish a data-driven culture of measurement. This person will support internal VMLY&R audiences and our client stakeholders. He or she will help analyze the data available to determine the appropriate next steps for providing the most relevant information to stakeholders for business and marketing decisions.

The successful candidate will

  • Deliver insights instead of just delivering reports

  • Understand the correlation between most important KPIs

  • Demonstrate problem-solving ability with emphasis on drawing inferences with data

  • Understand the conversion rate optimization path and the indicators of it

  • Have experience in setting up and running A/B testing programs

  • Demonstrate an understanding and ability to connect the eCRM, paid media tools and Social Monitoring tools with site analytics tools to gain integrated online marketing insights

  • Recommend, prepare, monitor and evaluate key conversion metrics and KPI dashboards by analyzing patterns, usage and trends

  • Show exemplary communication and presentation skills with strong business acumen to understand strategy, interact with clients and present actionable findings

Required Skills:

  • Passionate about a culture of measurement

  • Detail-oriented and thorough

  • Analytical and decisive

  • Business-savvy and team-oriented

  • Able to effectively communicate verbally and in writing

  • Able to listen to stakeholders and provide solutions

  • Able to coordinate and partner with agencies to support projects

  • Strong work ethic and integrity

  • Expert knowledge in web metrics, dimensions and web key performance indicators

  • Expert understanding of internet marketing, interactive marketing concepts and strategies

  • Proficiency in Microsoft Excel

Required Experience:

  • At least four years of experience working with web analytics and marketing analytics

  • Experience in data analysis and report generation

  • Experience working independently and self-managing projects to deliver results supporting multiple clients and stakeholders

  • Hands-on experience with web analytics platform(s) (Adobe Analytics)

  • Experience with multivariate and experimental test platform(s) (Adobe Target)

  • Experience with predictive analytics and CRM applications a plus

  • Experience effectively managing projects that support multiple clients and stakeholders

  • Experience with content mangagement systems is a plus (Adobe Experience Manager)

VMLY&R is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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Senior Data Insights Analyst