Senior Data Analyst - Digital Marketing (Reference Code: Xs1206)

Topgolf Callaway Brands is an unrivaled tech-enabled Modern Golf and active lifestyle company while also being a great place to work. With a portfolio of global brands including Topgolf, Callaway Golf, TravisMathew, Toptracer, Odyssey, OGIO, Jack Wolfskin, and World Golf Tour ("WGT"), we have a team of passionate individuals who dare to be great while acting with integrity and respect.

We stay hungry, yet humble. All while having fun and making golf accessible and enjoyable for everyone!

Our company is a blend of experience and diverse backgrounds, and our leaders have a strong history of building and selling successful initiatives. We are working to build a truly groundbreaking company, and we want top-notch people to join us in that mission.

DUTIES:

Diagnose variance in funnel and engagement loop metrics, provide data-driven insights, and recommend optimizing the user experience across our web properties. Measure and report on site KPIs (conversion, $/visit, revisit rates, signup rates) across critical dimensions, highlighting areas of risk and opportunity for our online experience.

Own and define the experimentation process, from how we generate hypotheses to sampling to inference and decision-making. Lead analytics projects (deep dives and ad hoc analysis) to identify actionable insights and uncover areas of optimization and growth to drive greater engagement and return visits. Use SQL, Excel, third-party tools, and scripting languages to mine, access, and analyze data.

Visualize and synthesize your analytics work appropriately for audiences across the spectrum (executives, marketers, etc.). Work closely with business owners to utilize our available data to design/develop tools, dashboards, and other technical solutions to scale our capabilities as we grow. Partner with Data Engineering to ensure that our data architecture supports the marketing and eCommerce organization's analytics needs. May work from home up to 3 days per week.

REQUIREMENTS:

Master's degree (or foreign equivalent) in Business Analytics, Computer Science, Engineering, Mathematics, Economics, Statistics, or related field plus 2 years of experience in UX, product, or digital analytics, or closely related occupation.

SPECIAL REQUIREMENTS:

• 2 years of experience using Excel to uncover and summarize findings for quick turnaround ad hoc requests.
• 2 years of experience with SQL and data transformation.
• 2 years of experience with SQL querying and data extraction/manipulation, analytical capabilities (including data forecasting and trends identification, incrementality, mix effects and cannibalization.)
• 2 years of experience with data structures, algorithms, systems design, project management, cost optimization, and big data frameworks.
• 2 years of experience with Hive, Hadoop, ETL, and Python.
• 2 years of experience with Tableau and Analytics.

OTHER: Job Site:

Carlsbad, CA. 40 hours/week; Salary range $101,920 per year - $142,200 per year. If offered employment must have legal right to work in U.S. EOE.

CONTACT: Staffing Dept (SW) - Topgolf Callaway Brands Corp. - 2180 Rutherford Rd. Carlsbad, CA 92008 (Must reference Job Code XS1206)

This notice is being provided as a result of the filing of a permanent alien labor certification application for this job opportunity. Any person may provide documentary evidence bearing on the application to:

Certifying Officer, U.S. Department of Labor, Employment and Training Administration, Office of Foreign Labor Certification, 200 Constitution Avenue, NW, Room N-5311, Washington, DC 20210

This position is eligible for Topgolf Callaway Brands Corp.'s Employee Referral Program.

#LI-DNI

If your experience is close to what we're looking for, please consider applying! Experience comes in many forms - skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we're dedicated to adding new perspectives to the team and encourage everyone to apply.

Topgolf Callaway Brands is an Equal Employment Opportunity