Individual Contributor responsible for campaign execution process for direct mail marketing campaigns, leveraging overall understanding of the Bath & Body Works business and the levers that impact execution. Utilize understanding of how CRM impacts the business to contribute ideas for marketing strategy, segmentation/targeting and execution. Extraction of customer data will require training in both the campaign execution tool and SQL in addition to building knowledge around the L Brand's customer data model. Must be able to work effectively on a cross-functional team that handles large volumes of work in a constantly changing environment built on the speed model. Position will primarily be focused on direct mail with cross-training into email execution.
Develop and build campaign requirements in code and flowchart within campaign execution tool(s) to create the direct mail or email file.
Contribute your thoughts and ideas at planning meetings to support the team's strategic goals.
Partner & collaborate with Stores & Direct Marketing teams to understand campaign objectives to ensure files accurately reflect objectives of the campaign.
Pull and manipulate data from the Marketing Data Warehouse through applicable tool(s) to support business strategies (IBM Campaign/Unica and SQL) in order to generate campaign universe and troubleshoot issues and ad-hoc questions/requests (i.e. customer look-ups).
o Ability to write basic SQL code - will need to be learned (if not already proficient) in order to support the job function
o Develop into a campaign execution expert in IBM Campaign/Unica
Ensure flexibility in segment selection and setup, identify & setup priorities for inputs, identify additional or non-standard attributes required for segmentation and determine how incorporating would impact flow & counts.
Ensure proper audience selection, test setup and segmentation through a thorough self and peer QA process, along with an adherence to best practices.
o Be accountable for quality and accuracy of work, adjust timelines accordingly when QA requires updates in work and communicate impacts to internal, cross-functional partners and printer/email provider as needed.
o Be able to independently troubleshoot and resolve issues identified during setup or QA.
Validate campaign customer segment counts and offer suggestions on adjustments to segment selections when counts are not meeting expected quantities. Select final customers to meet campaign total circ requirement.
Assign offers to customer segments in alignment with the strategic goals of the campaign. Create offers within the campaign & offer tools and QA to ensure everything is created/linked correctly.
Coordinate with the Database Operations Team to align data hygiene and data availability with campaign objectives and SLAs.
Maintain direct mail execution calendar coordinating final timing with peers & Production partners to ensure deliverables are met. Understand potential conflicts/risks to deliverables/SLAs and make recommendations to accommodate.
Create and coordinate mailing requirements for printers or email service provider.
Identify and implement improvement opportunities within the business process. Assist in training team members on the enhancement.
Support team members' work by providing a QA Review for campaigns, provide feedback, help others develop in their execution skills, and serve as a key partner with internal and cross-functional teams.
Have a strong understanding of overall team workload and deliverables and be able to adjust & flex in order to ensure both individual and team deadlines are met.
Campaign Requirements/Execution/Planning 70%
Quality Control/Continuous Improvement/Business Process 15%
Vendor & Cross-Functional Collaboration 15%
2+ years' experience in a fast-paced environment preferably in a marketing or financial environment
Knowledge of retail industry preferred
Strong organizational and time management skills
Strong written and verbal communication skills ability to translate technical into non-technical terms as well as translate strategic thinking into tactical and execution plan for execution
Analytical thinker with ability to identify and proactively solve problems
Excellent planning, coordination and collaboration skills
Demonstrated ability to meet deadlines
Pro-active, curious thinker
Team orientation with an ability to work independently in a dynamic, fast-paced, high energy environment
Previous experience working in a data warehouse environment preferred
Ability to read a complex data model and understand data relationships
SQL experience preferred
Campaign management tool experience preferred
Proficient in Microsoft Excel
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