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Senior Creative Consultant

Expired Job

AAA Auto Club Dearborn , MI 48120

Posted 2 months ago

The Auto Club Group (ACG) provides membership, travel, insurance and financial services offerings to approximately 9 million members and customers across 11 states and 2 U.S. territories through the AAA, Meemic and Fremont brands. ACG belongs to the national AAA federation and is the second largest AAA club in North America.

Primary Duties and Responsibilities (details of the basic job functions):

Serve as a senior creative individual within the company, functioning as a lead writer or designer. Solve communication needs by initiating, developing and producing creative concepts and outputs for all marketing media (e.g. .com, email, social media, radio/television advertising, magazine advertising, collateral, etc.). Work is used across the company, within all lines of business and with member and non-member audiences. Develop creative briefs and generate concepts meeting brief specifications. Provide sound creative rationale that supports marketing strategy, business objectives and the creative brief. Develop supportive layouts and messaging.

Work within a writing/art team to explore new approaches. Recommend and develop creative solutions to meet objectives and ensure adherence to quality and brand standards. Collaborate with individuals from various departments and members of creative team. Oversee the activities of advertising agency personnel engaged in the development/production of print/television/radio/web advertisements. Provide oversight to freelance writers or designers as needed, ensuring accurate application of brand standards and conveyance of intended message. Work in cooperation with team members regarding broadcast and in-studio projects as indicated. Coach, review and approve graphics, copy and designed materials of more junior staff. Collaborate with creative services management to monitor creative direction, tone and manner, and corporate identity to assure continuity and consistency in work produced. Develop enhancements to existing brand guide.

Provide unique expertise that complements other creative team members. Examples include: serving as the subject matter expert on company brand guidelines and liaison to AAA National. Other examples include expertise in broadcast techniques and production effectiveness, and expertise in imagery and design. Leverage expertise for maximum team impact versus objectives. Assist in the identification and improvement of departmental processes.

Preferred Qualifications:

Experience:

  • Utilizing social media to convey marketing messages

  • Magazine advertising

Knowledge of:

  • AAA brand standards and effective marketing practices

  • MEEMIC brand standards and effective marketing practices

  • Company products and services

Work Environment:

Works indoors in a temperature controlled office environment.

Required Qualifications (these are the minimum requirements to qualify):

  • Bachelor's degree in Marketing, Advertising, Communications, English, Graphic Design or equivalent.

Experience:

  • Print, broadcast and online media advertising/copywriting or art direction and graphic design

  • Development and execution of creative concepts and marketing campaigns

  • Work within a corporate identity program

Knowledge of:

  • Advertising and marketing principles

  • Direct marketing methodology and techniques

  • Copywriting styles and approaches or illustration, design and photography techniques

  • Print production management as it relates to pre-press production for all forms of printing (e.g., sheet-fed, web, continuous, laser imaging, digital and silkscreen)

  • Broadcast media concepts and techniques

  • Online digital and production management

Ability to:

  • Initiate, develop, edit and manage creative concepts for marketing media

  • Collaborate with team members to develop marketing concepts

  • Review and approve graphics, copy and designed materials

  • Coach junior team members in the development of their work and creative skills

  • Apply knowledge (creative, corporate, product, membership, regulatory) to the creative planning and execution of marketing programs

  • Take ownership as a brand steward, and serve as a subject matter expert, teaching others

  • Ensure all finished material meets brand standards

  • Act as advisor on best practice creative design and copywriting

  • Oversee use of and ensure adherence to advertising style guide criteria

  • Work as a productive member of cross-functional marketing teams and with a wide range of demanding clients

Portfolio required at time of interview.

The Auto Club Group offers a competitive compensation and benefits packages including a base salary with performance based incentives; medical/dental/vision insurance, 401(k), generous time off, a complimentary AAA Membership and much more!

Important Note: The above statements describe the principal and essential functions, but not all functions that may be inherent in the job. This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements. Reasonable accommodations will be made for otherwise qualified applicants, as needed, to enable them to fulfill these requirements.

The Auto Club Group, and all of its affiliated companies, is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability or protected veteran status.


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Senior Creative Consultant

Expired Job

AAA Auto Club