Senior Copywriter

NRG Energy, Inc. Houston , TX 77020

Posted 11 months ago

NRG is the leading integrated power company in the U.S., built on the strength of our diverse competitive electric generation portfolio and leading retail electricity platform. A Fortune 500 company, NRG creates value through best-in-class operations, reliable and efficient electric generation, and a retail platform serving residential and commercial businesses. Working with electricity customers large and small, we implement sustainable solutions for producing and managing energy, developing smarter energy choices and delivering exceptional service as our retail electricity providers serve almost three million residential and commercial customers throughout the country.

More information is available at Connect with NRG Energy on Facebook and follow us on Twitter @nrgenergy.

Job Summary

The Senior Copywriter and Editor are responsible for conceptualizing, researching, writing and editing content for all marketing initiatives. This person is responsible for bringing the brand voice to life and maintaining corporate branding guidelines and standards for multiple retail electricity brands. The Senior Copywriter and Editor will work directly with the marketing team, designers and developers to keep content fresh, dynamic and persuasive across various media channels including but not limited to web, email, direct mail, video, blogs, retail, and events. Proven experience as a Senior Copywriter or similar role is a must. Along with your application, please submit samples or links to your published work.

Essential Duties / Responsibilities

  • Create engaging, relevant, original copy for digital media and print campaigns, retail experiences and sales collateral

  • Understand business goals/products/objectives and translate those messages to the customer clearly and effectively

  • Collaborate with designers and marketing team to develop and execute creative strategies

  • Participate in strategic, creative brainstorming sessions that produce fresh ideas

  • Assumes responsibility for ensuring that the copy on projects fulfills the creative vision devised by project stakeholders

  • Responsible for maintaining corporate standards for all published written material

  • Remain current on the latest technology, interactive tools, industry trends, content management, usability, and design methodologies

  • Responsible for proofreading and reviewing all written content

Minimum Requirements

  • Bachelor's Degree in English, Journalism, Advertising, Marketing or related field

  • Minimum of 5 years of advertising/marketing copywriting experience writing creative content for emails, direct mail, websites, video, print campaigns, and events

  • Minimum of 3 years of interactive/digital experience

  • Proven ability to collaborate across multiple teams and job functions

  • Must be proficient in the Microsoft Office Suite

  • In order to be considered for this role, you must upload editorial writing samples along with your application

Preferred Requirements

  • Previous experience in energy, wireless, airline, banking, insurance or consumer products

  • Bilingual

Knowledge, Skills, and Abilities

  • Strong interest in addressing and advocating for the end-user experience

  • Broad understanding of how strategy translates into a concept, brand and the importance of consistency in voice

  • Excellent copywriting, editing, proofreading and grammar skills

  • Strong verbal communication and presentation skills

  • Strong project management and collaborative skills

Working Conditions

  • Majority of work performed on a personal computer in a seated position

Physical Requirements

  • Ability to work on a computer and use a telephone is required



NRG Energy is committed to a drug and alcohol free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Protected Veteran Status/Disability

EEO is the Law Poster (The poster can be found at

Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

Official description on file with Human Resources

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Senior Copywriter

NRG Energy, Inc.