Senior Copywriter

Hilton Grand Vacations Orlando , FL 32801

Posted 3 weeks ago

Job Description:

Senior Content Specialist

The Senior content specialist is responsible for executing content plans and initiatives on behalf of Hilton Grand Vacations through copy creation and quality control. Under the guidance of the Senior Manager, Content Strategy and Development, the person in this role will serve as an in-house expert of content planning and creation and is responsible for brainstorming, pitching and implementing content initiatives that drive engagement, sales, retention and positive customer behaviors

  • Helps to maintain brand voice for the company's corporate, consumer and employer brand

  • Manages content plans and segments ideas for use among different business lines to accent goals and drive positive results

  • Concepts and produces effective, multi-faceted content campaigns spanning all channels, including print, email, web, digital marketing, social media, blog posts, mobile and video

  • Generates content that fosters positive brand recognition for various target demographics across numerous channels

  • Audits content to ensure content is accurate, current, engaging, has a consistent appearance, is of the highest quality, and on-brand

  • Stays abreast of content trends and relays important information to ensure stakeholders are up to date on content best practices and procedures

  • Maintains a steady workflow for creating, editing, and publishing content under the supervision of the Senior Manager, Content Strategy and Development

  • Collaborates with Design team to create compelling visual content

  • Maintain knowledge of and sensitivity to regional requirements, business processes, strategic direction, and legal compliance

  • See that brand standards are adhered to on all projects

  • Participates in brainstorms to deliver creative solutions for business partners

  • Interface with Hilton Grand Vacations stakeholders


What are we looking for?

Hilton Grand Vacations is a leader in the vacation ownership industry, operating with an unwavering commitment to innovation, quality, and continued growth. At the core of our company's success are our Team Members. To fulfill this role successfully, you must possess the following minimum qualifications and experience:

  • Bachelor's Degree

  • Minimum 5 years in marketing or creative agency environment

  • Experience with creating compelling messages for various demographics across varied medium

  • Experience editing and proofing copy for grammar, quality and consistency in standards and style

  • Demonstrated ability to work efficiently in a fast-paced environment and demonstrated ability to complete projects independently and as part of a creative team

  • Experience partnering with and servicing clients and partners

  • Proven editorial (creative copywriting, editing and proofreading) and content creation skills

  • Impeccable language, spelling and grammatical skills

  • Experience with brand storytelling, and managing brand identity and positioning

  • Ability to enforce global brand standards and legal compliance to enhance and protect brand identity

  • Proficient understanding of major social media platforms and measurement tools, and SEO

  • Ability to intuitively understand what the audience needs to know and how they want to consume it across various mediums

  • Ability to effectively set and meet multiple project deadlines simultaneously

  • Proven multitasking skills, and ability to thrive under pressure and be extremely organized

  • Possesses excellent verbal and written customer service and communications skills

  • Quickly and easily adapts to changing mandates and priorities

  • Strong attention to detail to highlight and rectify inconsistencies and errors

  • Familiarity with AP style and ability to master Hilton Grand Vacations' brand voice

  • Working knowledge of design, advertising and marketing constructs

It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:

  • Master's Degree
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Senior Copywriter

Hilton Grand Vacations