Senior Copywriter

Hilton Grand Vacations Orlando , FL 32801

Posted 3 weeks ago

Job Description:

Senior Content Specialist

The Senior content specialist is responsible for executing content plans and initiatives on behalf of Hilton Grand Vacations through copy creation and quality control. Under the guidance of the Senior Manager, Content Strategy and Development, the person in this role will serve as an in-house expert of content planning and creation and is responsible for brainstorming, pitching and implementing content initiatives that drive engagement, sales, retention and positive customer behaviors

  • Helps to maintain brand voice for the company's corporate, consumer and employer brand

  • Manages content plans and segments ideas for use among different business lines to accent goals and drive positive results

  • Concepts and produces effective, multi-faceted content campaigns spanning all channels, including print, email, web, digital marketing, social media, blog posts, mobile and video

  • Generates content that fosters positive brand recognition for various target demographics across numerous channels

  • Audits content to ensure content is accurate, current, engaging, has a consistent appearance, is of the highest quality, and on-brand

  • Stays abreast of content trends and relays important information to ensure stakeholders are up to date on content best practices and procedures

  • Maintains a steady workflow for creating, editing, and publishing content under the supervision of the Senior Manager, Content Strategy and Development

  • Collaborates with Design team to create compelling visual content

  • Maintain knowledge of and sensitivity to regional requirements, business processes, strategic direction, and legal compliance

  • See that brand standards are adhered to on all projects

  • Participates in brainstorms to deliver creative solutions for business partners

  • Interface with Hilton Grand Vacations stakeholders

Qualifications

What are we looking for?

Hilton Grand Vacations is a leader in the vacation ownership industry, operating with an unwavering commitment to innovation, quality, and continued growth. At the core of our company's success are our Team Members. To fulfill this role successfully, you must possess the following minimum qualifications and experience:

  • Bachelor's Degree

  • Minimum 5 years in marketing or creative agency environment

  • Experience with creating compelling messages for various demographics across varied medium

  • Experience editing and proofing copy for grammar, quality and consistency in standards and style

  • Demonstrated ability to work efficiently in a fast-paced environment and demonstrated ability to complete projects independently and as part of a creative team

  • Experience partnering with and servicing clients and partners

  • Proven editorial (creative copywriting, editing and proofreading) and content creation skills

  • Impeccable language, spelling and grammatical skills

  • Experience with brand storytelling, and managing brand identity and positioning

  • Ability to enforce global brand standards and legal compliance to enhance and protect brand identity

  • Proficient understanding of major social media platforms and measurement tools, and SEO

  • Ability to intuitively understand what the audience needs to know and how they want to consume it across various mediums

  • Ability to effectively set and meet multiple project deadlines simultaneously

  • Proven multitasking skills, and ability to thrive under pressure and be extremely organized

  • Possesses excellent verbal and written customer service and communications skills

  • Quickly and easily adapts to changing mandates and priorities

  • Strong attention to detail to highlight and rectify inconsistencies and errors

  • Familiarity with AP style and ability to master Hilton Grand Vacations' brand voice

  • Working knowledge of design, advertising and marketing constructs

It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:

  • Master's Degree
icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Digital Copywriter

Chatter Buzz

Posted 2 weeks ago

VIEW JOBS 9/1/2019 1:17:58 PM 2019-11-30T13:17 <p>When ideas lead, great things can happen. Chatter Buzz is an integrated digital agency based in Central, Florida that specializes in lead generation.</p> <p>We are looking for a creative, ambitious, team-spirited Copywriter with an impeccable attention to detail to join the team at our HQ in Orlando, FL. We are looking for a candidate who is innovative and able to easily adapt to rapid changes in client preferences. The ideal candidate will be comfortable working in a collaborative environment and using data to make marketing decisions.<br />  </p> <p><strong>Duties:</strong><br />  </p> <p> </p> <ul> <li>The ability to accurately convey the clients’ core message and target demographic</li> <li>Plan and develop weekly email marketing campaigns</li> <li>Improve ad campaigns through Copy A/B testing</li> <li>Brainstorm visual and written copy ideas with members of our creative team</li> <li>Write clear and concise content that directly represents the clients’ voice</li> <li>Interpret copywriting briefs to understand project requirements</li> <li>Conduct high-quality research and interviews</li> <li>Utilize SEO tactics to maximize reach</li> <li>Edit, proofread, and modify content until the client is satisfied</li> <li>Conceptualize, develop, and produce effective advertising campaigns</li> <li>Work with Account Managers to determine client needs / budget</li> <li>Oversee advertising campaigns from production to completion</li> <li>Work with tight deadlines </li> <li>Research competitors and maintain up-to-date with market trends</li> <li>Create content strategies that support our business goals and clients</li> <li>Audit existing content</li> </ul> <p><strong>Key Qualifications:</strong><br />  </p> <ul> <li>Bachelor’s degree in journalism, communications, marketing, or relevant field - Masters is a plus</li> <li>Creative thinker - ability to conceptualize original ideas for a variety of clients</li> <li>Strong understanding of digital marketing practices, such as SEO, PPC, remarketing, etc. </li> <li>Experience working in a digital agency environment</li> <li>Experience using Google Adwords and Google Analytics</li> <li>3-5 years experience in digital strategy, email marketing, and/or digital publishing</li> </ul> <p><strong>Why apply?</strong><br />  </p> <ul> <li>Competitive base + bonus + commission</li> <li>Quarterly bonus after meeting account retention goals</li> <li>Commission on client referrals and package upgrades</li> <li>Our office is located in Downtown Orlando with free parking</li> <li>Coffee and snacks</li> <li>You want to be part of the success of a small company</li> <li>We are the leading digital agency in Orlando and if you want to learn, this is the place!</li> </ul> Chatter Buzz Orlando FL

Senior Copywriter

Hilton Grand Vacations