Senior Copywriter

Critical Mass Inc. Los Angeles , CA 90009

Posted 4 weeks ago

As a Senior Copywriter, you are a seasoned storyteller who loves to collaborate with creatives and strategists to bring a digital voice to life. Grasping communication challenges and devising imaginative solutions that are both brilliant and on-brand is what you do. You're also know the ins and outs of site copy, banner ads, direct e-mails, interactive scripts, and other online marketing.

To demonstrate high-quality, insightful approaches with outstanding results, you pull from a wide variety of experiences on past projects. Copy is your comfort-zone, but you've got a well-rounded knowledge of the broader industrysocial media, usability, online marketing, and traditional advertising. You're also a dynamic leader who can champion a creative direction with clients and be an inspiring mentor to junior copy staff.

You will:

  • Lead concept development.

  • Partner with designers, art directors, and creative directors to bring concepts to life.

  • Work closely with art directors and designers to ensure copy tone and style are consistent with visual tone and style.

  • Participate in strategic brainstorming, campaign development, creative brief development, and creative execution.

  • Work on multiple projects simultaneously.

  • Interact with project teams to understand business objectives and audience demographics.

  • Translate creative direction and copy points from creative briefs into engaging and effective copy concepts.

  • Maintain high standards of copywriting and exercise quality control.

You have:

  • 3-5+ years' experience as a copywriter in an agency environmentincluding experience with interactive media and direct marketing.

  • Exceptional writing skills, including the ability to write in a range of voices and styles for varied projects with diverse audiences.

  • Proven aptitude for quick, creative thinking with acute attention to detail within demanding deadlines.

  • A keen enthusiasm for and demonstrable understanding of Web trends and technologies.

  • A strong understanding of marketing (especially direct marketing) and advertising principles.

  • Experience with brainstorming, campaign development, creative brief development, and creative execution.

  • The ability to work on multiple projects simultaneously and effectively juggle diverse writing demand.

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Senior Copywriter

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