Senior Content Strategist

Job Description:

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern and use your skills to push one of the fastest-growing companies in the US to the top of the list!

Pattern is the premier partner for global ecommerce acceleration and is headquartered in the United States, Utah's Silicon Slopes tech hub - with offices in Asia, Australia, Europe, the Middle East, and North America. Valued at $2 billion, Pattern has been named one of the fastest growing tech companies in North America by Deloitte and one of the best-led companies in America by Inc. Hundreds of global brands like Nestle, Sylvania, Kong, Panasonic, Sorel, and Pandora rely on Pattern's global ecommerce acceleration platform to scale their business around the world. We place employee experience at the center of our business model and have been recognized by Newsweek as one of the world's Most Loved Workplaces.

We are looking for a Senior Content Strategist to build content that effectively guides prospects through the customer journey. Ultimately, you will ensure our content adheres to our guidelines, builds our brand, and moves potential customers through the funnel.

We're searching for someone who is a master of their craft - producing clear and compelling messaging and copy for customers at each stage of the marketing funnel. They are enthusiastic problem solvers, delivering executive-grade content for B2B customers. They collaborate with internal and external stakeholders to understand customer and business objectives. They have strong conceptual, presentation, storytelling, and digital media skills, coupled with a creative mind and an impeccable attention to detail.

This role requires a strong command of grammar and style, as well as a desire to create processes that help non-writers easily access and implement accurate messaging. The right candidate must be passionate about writing and editing short- and longer-form copy, proofreading final assets, maintaining style guides and evergreen content - all while upholding a consistent brand voice.

In this role, you will work with members of the creative and marketing teams to create experiences that are engaging and refreshingly useful for our customers. You will need to apply customer data and insights to tailor your messaging to customer needs and pain points.

This is a full-time role in the Corporate Marketing organization, reporting to the Head of Global Communications in our Lehi, UT office.

Frequently Asked Questions

What is a day in the life of a Senior Content Strategist?

• Partner with internal stakeholders to define, refine, and drive content strategy

• Own content production through the whole project lifecycle, from inception to deployment

• Produce marketing copy for products or services using language designed to motivate and engage customers

• Own the health of the content catalog - ensuring accuracy, freshness, searchability, and usability

• Collaborate with cross-functional partners and stakeholders to support product launches and updates

• Establish consistent style guidelines and content standards

• Explain features and benefits in clear, potent, and muscular messaging that aligns with Pattern's voice and content standards

• Write copy for the entire marketing funnel - from web copy and ads to white papers and reports

• Write, proofread, and edit text at various stages of the writing process and in response to requests and feedback from various stakeholders and ensure high editorial standards are met

What will I need to thrive in this role?

• Minimum of 7-10 years of experience conceiving and applying content strategy across digital channels and platforms in a B2B context (web, mobile, email, social media, etc.)

• Strong analytical skills - able to diagnose why content is working and what strategy changes should be made

• A deep understanding of how to use content strategy to move prospects into and through the marketing and sales funnel

• Experience developing and implementing brand standards

• Consistent track record of success creating content for complex end-to-end experiences in alignment with customer needs and business goals

• Proven track record of successfully operating independently - managing multiple priorities, following schedules, and meeting deadlines - all while maintaining impeccable outputs

• Strong presentation skills and experience sharing strategic rationale with senior leaders and stakeholders

• Management and mentor experience

• Deep knowledge of the B2B content landscape and major trends in the industry

Preferred Qualifications, Capabilities, And Skills

• Experience with the ecommerce ecosystem

• Strong business acumen and tenacity; ability to work autonomously through ambiguity and complexity in a fast-moving environment to drive results

• Unflappable poise; can pivot gracefully

• HTML experience

• SEO experience

• Experience with sales enablement content

• Data- and feedback-driven; dedicated to continuous improvement

• Experience working in or with growth-stage technology organizations

What does high performance look like?

• Your content consistently influences customer movement into and through the funnel, as demonstrated by data

• You ensure Pattern has a consistent brand voice across all marketing content

• You successfully manage multiple priorities, follow schedules, and meet deadlines - all while delivering impeccable outputs

• You master complex concepts quickly and independently

• You stay ahead of trends and surface opportunities to improve the potency of our content and the efficiency of production

What is the team like?

You will work with the other members of the Pattern Marketing team and report to the Head of Global Communication. The team works alongside Demand Generation, Marketing Operations, Product Marketing, Category Marketing, and Partner Marketing. In the office you will sit next to and work daily with your immediate team and peers. The team follows a hybrid work schedule with some days in the office and some from home. This team is data-driven and results-oriented. You will collaborate regularly with members of your team to implement actionable solutions. Ideas and input are encouraged from all members.

Sounds great! What's the company culture?

We are looking for individuals who are:

• Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern's processes and outcomes.

• Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.

• Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner's expectations and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.

• Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

• An initial phone interview with Pattern's talent acquisition team

• A skills-focused video interview with the hiring manager

• A performance and culture-focused video interview with the hiring manager

• An onsite interview and presentation with a panel of department leaders and the CMO

• Reference checks

• Executive review

How can I stand out as an applicant?

• Showcase a proven track record using content to move customers into and through the funnel in a B2B setting

• Showcase a passion for writing and the ability to shift voicing and messaging to meet customers where they are

• Highlight experience working with stakeholders to strategize what content to produce, and then the results that came from those strategies

• Demonstrate high skill in all B2B content formats

• Demonstrate collaboration skills and adaptability in dynamic environments

• Emphasize contributions to driving results and revenue growth

• Illustrate your expertise and familiarity with the B2B content landscape

• Understand Pattern's mission, values, and culture - and demonstrate how you embody these in your work

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the ecommerce accelerator industry! We are a company full of talented industry experts that evolves quickly and often, we set big goals and work tirelessly to achieve them, and we love our Pattern family. We also believe in having fun and balancing our lives, so we offer awesome benefits that include

• Unlimited PTO

• Paid Holidays

• Onsite Fitness Center

• Company Paid Life Insurance

• Casual Dress Code

• Competitive Pay

• Health, Vision, and Dental Insurance

• 401(k)

Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.