Senior Content Marketing Specialist

Schneider Electric Boulder , CO 80301

Posted 2 weeks ago

Schneider Electriccreates connected technologies that reshape industries, transform cities and enrich lives. Our 144,000 employees thrive in more than 100 countries. From the simplest of switches to complex operational systems, our technology, software and services improve the way our customers manage and automate their operations.Help us deliver solutions that ensure Life Is On everywhere, for everyone and at every moment:https://youtu.be/NlLJMv1Y7Hk.

Great people make Schneider Electric a great company!

Position Summary

The Sr. Content Marketing Specialist is responsible for developing and delivering thought-leading content in support of the rapidly accelerating Energy & Sustainability Services (ESS) business. The position works collaboratively with other content and field marketers to design and deliver assets and marketing campaigns and serves as a resource and consultant to others in the business on messaging, brand, and other marketing-related services. Position reports to the VP of Content Marketing for ESS.

Specific Responsibilities

  • Work with business and marketing leaders to develop integrated marketing campaign plans, messaging and content that align with the company's strategic priorities and themes.

  • Create and edit content across a wide variety of media to support campaigns and initiatives with an emphasis on short-form written content (blogs, articles, case studies, etc.), infographics, video scripts, social media, email direct marketing copy, web copy, presentations and more.

  • Support content and field marketing teams with development of activation programs to increase brand and service awareness and lead conversion. Help design email marketing campaigns including nurturing paths. Lead digital media engagement and exploration and implementation of innovative digital marketing content, assets, channels, and promotion strategy.

  • Build and foster relationships with a wide variety of stakeholders, including fellow content marketers, field marketers, marketing leaders, business leaders, clients, media and other partnerships and more. Provide coaching, feedback and editorial support with empathy.

  • Lead marketing projects with emphasis on effective and efficient program management, measurement and analysis, budget constraints and timely execution.

Knowledge, Skills, Abilities

  • Communications: Position requires effective communication across written, visual, and auditory media, often involving large groups of stakeholders at varying levels of the organization and across different global geographies.

  • Marketing: Position supports a fast-moving and innovative team. Understanding of content marketing principles, demand generation, social media/influencer marketing, and modern marketing techniques, technologies, and tools is critical.

  • Content development: Position demands ability to manage multiple assignments and deadlines from conception to completion, with ability to creatively ideate, craft compelling stories, reach audiences in innovative ways, experiment with new media and continuously improve upon prior performance.

  • Project management: Position requires continual management of projects, with many projects overlapping at any given stage of development. Effective time management, process management, and self-management required for successful execution, combined with the ability to manage stakeholders and progress project objectives.

  • Energy/sustainability domain expertise: Position will work closely with subject-matter experts in the fields of energy and sustainability. The ability to effectively work with these experts, translate technical information into accessible language, synthesize information, respond rapidly to changing trends and present information in a cogent, authentic and authoritative way required.

This job might be for you if:

  • Bachelor's degree. Marketing, communications, or business focus desired. Experience will be considered in lieu of formal marketing education.

  • 5-7 years progressive marketing experience in a fast-paced B2B environment, with a proven record of leading and executing high-impact programs.

  • Intermediate-to-advanced fluency in modern office technologies, including the full Microsoft platform of office and collaboration tools. Experience with other marketing technologies, including Canva, InDesign, Adobe Creative Cloud, etc. desired.

  • Fluency in social/digital media platforms, strategy, tactics and content; working knowledge of all primary communication formats and channels, including audio and video. Experience with web, new media, and graphic design a plus.

  • Demonstrated experience working in a matrixed organization across a variety of geographies and cultures desired, including exposure to or experience performing in virtual environments.

We seek out and reward people for being straightforward, open, passionate, effective and challenging the status quo. We want our employees to reflect the diversity of the communities in which we operate. We welcome people as they are, creating an inclusive culture where all forms of diversity are seen as a real value for the company. We're looking for people with a passion for success on the job and beyond. See what our people have to say about working for Schneider Electric: https://youtu.be/6D2Av1uUrzY.

Let us learn about you! Apply today.

You must submit an online application to be considered for any position with us. This position will be posted until filled.

It is the policy of Schneider Electric to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.

Concerning agencies: Schneider Electric does not accept unsolicited resumes and will not be responsible for fees related to such.

Schneider Electric is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.


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Senior Content Marketing Specialist

Schneider Electric