Senior Content Marketing Manager - Canada

About the role:

We are seeking an experienced content marketer with strong storytelling skills and an analytical mindset to join Samsara as the first content marketing manager on our Canada Marketing Team. You will be responsible for driving the development of our content program in Canada - building out our customer story library, launching our first blog, and developing new content formats that resonate with our Canadian audience.

The right candidate for this role is an exceptional writer and self-starter with a strong knowledge of Canadian business culture. This position is an opportunity to take full ownership of a critical marketing function, balancing a mix of creative and analytical skills to bring our customers' stories to life.

This role is open to candidates residing in the US except the San Francisco Bay Area (125 mi. radius from 1 De Haro St, San Francisco) and NYC Metro Area (50 mi. radius from 131 W 55th St, New York).

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact-helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.

• You are the architect of your own career: If you put in the work, this role won't be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.

• You're energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.

• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.

Click here to learn more about Samsara's cultural philosophy.

In this role, you will:

• Be the voice of content marketing in Canada, owning our content strategy end-to-end as you collaborate with global content marketing, customer marketing, communications, integrated marketing, and sales to drive brand awareness and generate demand.

• Write high-quality, thought-provoking content in formats that engage our audiences including: case studies, e-books, blog posts, webinars, email copy, and SEO articles.

• Define and track key metrics for content marketing success; regularly evaluate content performance regarding views, keyword rankings, conversions, etc.

• Own the thought leadership sections of Samsara's Canadian website, ensuring we are taking a customer-centric approach that demonstrates our position as an industry leader.

• Research and test new content formats and channels to increase brand awareness and generate demand.

• Champion, role model, and embed Samsara's cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Minimum requirements for the role:

• 5+ years of experience in content marketing, customer marketing, and/or communications.

• Fluent in French and English.

• Portfolio of marketing materials such as web page content, e-books, blog posts, case studies, slide decks, infographics, emails, etc.

• Outstanding project management and storytelling skills.

• Experience using analytics to identify the impact and effectiveness of content programs.

• Experience in Content Management Systems such as WordPress, Contentful, etc.

• Bachelor's degree.

• Work experience in Canada or experience supporting a Canadian market.

An ideal candidate also has:

• Experience writing for a B2B audience.

• Experience with SEO and keyword research.