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Senior Content Marketing Analyst

Expired Job

Hulu Santa Monica , CA 90405

Posted 4 months ago

Hulu is a premium streaming TV destination that seeks to captivate and connect viewers with the stories they love. We create amazing experiences that celebrate the best of entertainment and technology. We're looking for great people who are passionate about redefining TV through innovation, unconventional thinking and embracing fun. It's a mission that takes some serious, smart, intense curiosity and determination to be the best. Come be part of the team that's powering play.

SUMMARY

Hulu's Content Marketing team is seeking a Senior Content Marketing Strategist who will be an exceptional addition to our growing team. As Senior Content Marketing Strategist at Hulu, you will liaise with business stakeholders to apply data and analytics to tackle our biggest challenges and Content Marketing strategies. This will entail deep analysis of performance data and providing strategic recommendations in support of Content Marketing initiatives. You will promote the use of data and analytics as a critical value driver and source of competitive advantage within Marketing and across our organization. The right person for this role has experience with advanced analytics, strong attention to detail, sets a high bar for themselves, likes to solve problems, is intellectually curious and an innovator. If you are someone who is analytical and passionate about data-driven decision-making, then this is a great role for you.

WHAT YOU'LL DO

  • Develop deep analyses and strategies to optimize our content marketing efforts, informing campaign strategies, timing, content, and channels

  • Optimize the usage and acquisition of data, analytics, and reports

  • Support the operationalization of analytics outputs to achieve maximum business value

  • Act as a consultant to the Content Marketing department across Live, Originals, Licensed, and On-Channel Marketing, solving challenging business problems and resulting in actionable insights using analytics

  • Create reports, dashboards, and tools for key metrics to illustrate progress against goals to support team activities and report to management on regular basis

  • Ensure that marketing campaigns are optimized against data findings

  • Identify new opportunities where analytics are needed

WHAT TO BRING

  • 5+ years of experience in a business/marketing analysis role providing strategic recommendations, consulting experience highly valued

  • Master's. degree in a field such Economics, Business/Marketing, Ops Research, etc. from a top-tier university

  • Highly competent with data analysis and utilizing data to drive decision-making, specifically related to marketing effectiveness

  • Experience with the following tools/languages: SQL, Excel, PowerPoint, Tableau

  • Experience manipulating and analyzing massive data sets

  • Ability to tell a story with data both verbally and visually

  • Experience and passion working within the entertainment industry

  • Have an open mind to pick up new analytical techniques as required

NICE-TO-HAVES

  • Ph.D. in quantitative field

  • Experience and passion working within the entertainment industry

  • LI-JF1

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Senior Content Marketing Analyst

Expired Job

Hulu