Join a team that is changing millions of lives.
Transforming smiles. Transforming lives. Transforming an industry.
At Align Technology, we believe a great smile can transform a person's life, so we create technology that gives people the confidence to take on whatever's next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our teams are constantly pushing the boundaries of what's possible.
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About this opportunity
The Sr. Consumer Marketing Manager focused on customer growth will work as a core member of the consumer marketing team executing on marketing plans designed to drive consumer interest and conversion for Invisalign clear aligners within key customers. In this role, you'll build partnerships with customers and design national or regional strategies to drive consumer interest within key customer accounts. You'll play an instrumental, game-shaping role in developing strategic programs and innovative tactics to grow the business.
In this role, you will
Develop and implement strategies + business plans to drive long and short term growth within key customer accounts focused on consumer marketing
Synthesize and communicate impactful macro trends and insights to influence long and short term business plans
Partner closely with sales and professional marketing teams to understand customer insights, business challenges and co-create strategies designed to fuel customer growth
Build strategic relationships with marketing teams at key customers
Manage, measure and optimize campaign performance while maximizing program budgets
In this role, you'll need
Bachelors Degree and an MBA preferred with 6+ years of consumer marketing experience
A strong foundation in consumer marketing Big picture orientation with strategic thinking skills designed to fuel growth
Marketing Program Customization: Ability to customize, communicate and apply marketing programs based on the specific needs of a specific customer
Creative Brief Development: Knowledge and developing expertise of the creative brief development and evaluation process
Marketing Concepts: Knowledge of and ability to apply basic marketing concepts used in development of marketing plans
Brand Marketing Strategy: Knowledge of information used to define brand strategies and development of business solutions for local market activation
Consumer Media: Knowledge in understanding consumer media strategies across all channels with an ability to ladder up to strategic level and tactical level as needed in order to effectively communicate with customers.
Stellar communication skills with a high level of integrity and self-motivation.
Strong project management and performance management skills you are crystal clear when it comes to delegating and providing feedback
Travel up to 35%
Sound like a good fit?
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Invisalign clear aligners, iTero Intraoral scanners, and OrthoCAD digital services that help dental professionals achieve the clinical results they expect and deliver effective, cutting-edge dental options to their patients.