Senior Consumer Insights Analyst

Spectrum Health Grand Rapids , MI 49504

Posted 1 month ago

Spectrum Health seeks a Consumer Insights Senior Analyst to join the Consumer & Market Insights (CMI) team. This individual will join a growing team responsible for discovering and embedding the objective consumer, market and data insights that enable Spectrum Health's vision of personalized health.

Specifically, the Consumer Insights group collaborates cross-functionally to build the Spectrum Health brand (e.g. copy testing, pricing analysis, journey mapping) and validate new product and service innovation (e.g. concept testing, ethnography, pilot testing). The Senior Analyst will leverage primary consumer research to synthesize diverse learning into streamlined and persuasive stories.

This individual will join a group of CMI associates with a diverse work experience in- and outside of healthcare. The common factor among the team is a passionate advocate for the consumer.

Main Responsibilities

Collaborate with a variety of partners including Marketing, Strategy, Business Development, IS, etc

Partner with internal business partners to understand business objectives and develop research plans to effectively and efficiently answer the question

Build strong partnerships with internal business clients in all functional areas of the company

Manage day-to-day primary research activities including the successful drafting, completing and reporting of primary research studies including presentation of key findings to stakeholders

Represent the voice-of-the-member in business decisions through presentations, reporting, meeting participation and ad hoc inquiries

Manage research suppliers; identify new partners as needed and partner with procurement to negotiate SOW agreements

Manage research investment and budgeting

Be curious

Basic Qualifications:

Education

  • Bachelor's Degree in Business, Marketing, Communications or related field

Experience

  • 5 years of experience typically gained through skills/knowledge/abilities in Market Research, Consumer Insight or related area

Spectrum Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, sexual orientation, veteran status, or any other legally protected category.


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Senior Consumer Insights Analyst

Spectrum Health