Senior Consumer Insights Analyst

Spectrum Health Grand Rapids , MI 49504

Posted 1 month ago

Spectrum Health seeks a Consumer Insights Senior Analyst to join the Consumer & Market Insights (CMI) team. This individual will join a growing team responsible for discovering and embedding the objective consumer, market and data insights that enable Spectrum Health's vision of personalized health.

Specifically, the Consumer Insights group collaborates cross-functionally to build the Spectrum Health brand (e.g. copy testing, pricing analysis, journey mapping) and validate new product and service innovation (e.g. concept testing, ethnography, pilot testing). The Senior Analyst will leverage primary consumer research to synthesize diverse learning into streamlined and persuasive stories.

This individual will join a group of CMI associates with a diverse work experience in- and outside of healthcare. The common factor among the team is a passionate advocate for the consumer.

Main Responsibilities

Collaborate with a variety of partners including Marketing, Strategy, Business Development, IS, etc

Partner with internal business partners to understand business objectives and develop research plans to effectively and efficiently answer the question

Build strong partnerships with internal business clients in all functional areas of the company

Manage day-to-day primary research activities including the successful drafting, completing and reporting of primary research studies including presentation of key findings to stakeholders

Represent the voice-of-the-member in business decisions through presentations, reporting, meeting participation and ad hoc inquiries

Manage research suppliers; identify new partners as needed and partner with procurement to negotiate SOW agreements

Manage research investment and budgeting

Be curious

Basic Qualifications:


  • Bachelor's Degree in Business, Marketing, Communications or related field


  • 5 years of experience typically gained through skills/knowledge/abilities in Market Research, Consumer Insight or related area

Spectrum Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, sexual orientation, veteran status, or any other legally protected category.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Sr Consumer Insights Specialist

Meijer, Inc.

Posted 3 weeks ago

VIEW JOBS 5/23/2019 12:00:00 AM 2019-08-21T00:00 Currently, Meijer is looking for a Senior Specialist Consumer Insights. As part of the Customer Strategy department, the Experience Design team plays a key role in infusing the voice of customer into innovation and new experience design initiatives. The Sr Specialist, Consumer Insights will be responsible for guiding the process of continuous innovation and co-creating future-facing experiences in collaboration with cross-functional business teams. By representing the needs of our current and future customers, the Sr Specialist, Consumer Insights will be responsible for influencing business case development and prioritization for new physical, digital, service offerings for our customers. Key Deliverables: * Guides customer experience innovation across all touch points – our experience, our service, our voice and promise to customers - enabling Meijer to operate as a seamless customer-first organization. * Guides customer strategy, innovation and epic creation at the portfolio or enterprise-level. * Is equally focused on building relationships with current and future customers. * Is a steward and leader of customer-led innovation and design at Meijer and provides clear and consistent leadership within the organization. * Is actively involved with cross-functional executive leadership – providing business updates, consumer insights, strategic planning support and consultation * Fosters a collaborative culture, working objectively on our customers' behalf to inform and facilitate experience design, delivery and on-going optimization. * Brings voice of customer into our prioritization and capital decision-making. * Leads the development of learning plans with our business partners to establish clear objectives and deliverables with a focus on actionable strategies and insights to improve customer experience and business performance. * Leverages and/or leads ongoing trend watching and brand equity and competitor tracking. * This job profile is not meant to be all inclusive of the responsibilities of this position; may perform other duties as assigned or required. This job profile is not meant to be all inclusive of the responsibilities of this position; may perform other duties as assigned or required. Qualifications: * Bachelor's degree, Master's preferred. * 5-10+ years of experience in experience design and insights. * 5-10+ years of experience in marketing, branding, business, customer service. * Experience leading innovation across channels and touch points. * Experienced in working at all levels of the organization. * Experience in leading large cross-functional teams. * Can independently and effectively design and manage multi-phased/complex innovation and insight engagements * Proficient with a wide array of qualitative and quantitative research methods * Experience with large and small group facilitation, innovation, experience design, research techniques and storytelling * Excellent ability to interpret, synthesize and translate from multiple data sources into actionable opportunities and experience design * Experience tailoring communications to different audiences and communicating to multiple stakeholders at varying levels of the organization * Proven experience in technical, creative and business writing ability, as well as excellent storytelling and presentation skills. * Proven collaboration, consulting, planning and project management skills * Effective leadership and creative problem-solving skills * Enjoys working in a fast-paced, innovative environment * Imaginative, enthusiastic, courageous and comfortable with change * Advanced knowledge of customer data measurement and methods. * Advanced knowledge of research and insight practices and methods. * May require limited travel * Strong PC skills, mobile, tablet skills. Meijer, Inc. Grand Rapids MI

Senior Consumer Insights Analyst

Spectrum Health