Senior Consultant, Marketing Analytics

Company Overview and CultureEXL (NASDAQ: EXLS) is a global analytics and digital solutions company that partners with clients to improve business outcomes and unlock growth. Bringing together deep domain expertise with robust data, powerful analytics, cloud, and AI, we create agile, scalable solutions and execute complex operations for the world's leading corporations in industries including insurance, healthcare, banking and financial services, media, and retail, among others. Focused on creating value from data for driving faster decision-making and transforming operating models, EXL was founded on the core values of innovation, collaboration, excellence, integrity and respect. Headquartered in New York, our team is over 40,000 strong, with more than 50 offices spanning six continents. For information, visit www.exlservice.com.For the past 20 years, EXL has worked as a strategic partner and won awards in its approach to helping its clients solve business challenges such as digital transformation, improving customer experience, streamlining business operations, taking products to market faster, improving corporate finance, building models to become compliant more quickly with new regulations, turning volumes of data into business opportunities, creating new channels for growth and better adapting to change. The business operates within four business units: Insurance, Health, Analytics, and Emerging businesses.Job Location: New York, NYOverview:
We are seeking a skilled and detail-oriented Data Analyst Manager to spearhead the marketing reporting and analytics framework in collaboration with the marketing team. The ideal candidate will develop a comprehensive understanding of marketing spend, channel performance, and attribution, and provide actionable insights to drive strategic business decisions. This role requires a blend of analytical skills, experience with data tools, and the ability to collaborate across multiple teams and platforms.Key Responsibilities: * Marketing Analytics and Insight Generation:*

Possess contextual business knowledge and functional domain expertise in the advertising and media space, demonstrating a proven ability to use data, analytics, and insights. * Develop a comprehensive understanding of marketing spend, performance, and attribution for media channels (i.e., TV, Display, Paid Search, Paid Social, Programmatic)* Synthesize data trends across all digital platforms into actionable insights, and make strategic business recommendations for senior-level stakeholders. * Data Management and Business Intelligence: * Develop optimal SQL queries against large datasets to solve business problems. * Manage Looker and Tableau, building dashboards for leadership and self-serve analytics. * Utilize experience with Adobe/Google Analytics to enhance data analysis and reporting. * Collaborate with Marketing Technology, Marketing Analytics, and external media agencies to ensure clean data ingestion and processing through well-defined taxonomies. * Media Attribution: * Utilize knowledge of marketing media measurement techniques, including MMM, MTA, and industry-standard media measurement platforms.Qualifications: * Bachelor's or Master's degree in economics, mathematics, computer science/engineering, operations research, or related analytics areas.* 5+ years of experience in a data analysis role, preferably within marketing. * Hands-on experience in using SQL and Python. * Proficiency with Tableau, Looker and other business intelligence tools. * Demonstrated ability to manage and interpret large datasets. * Excellent communication skills for presenting data insights to senior stakeholders. * Collaborative mindset with the ability to work effectively across teams.Preferred Skills: * Strong understanding of digital marketing channels and their performance metrics. * Experience with ad buying platforms and digital marketing tools such as Facebook/Instagram, Snapchat, TikTok, Search Ads 360, Google DV360, The Trade Desk for data reporting and analysis. * Knowledge of marketing attribution models and methodologies. * Experience working with both internal teams and external media agencies. * Experience with ETL tools and analytics platforms (such as Funnel, Fivetran, Adverity, or similar) for automation.EEO/Minorities/Females/Vets/DisabilitiesTo view our total rewards offered click here -> https://www.exlservice.com/us-careers-and-benefitsBase Salary Range Disclaimer: The base salary range represents the low and high end of the EXL base salary range for this position. Actual salaries will vary depending on factors including but not limited to: location and experience. The base salary range listed is just one component of EXL's total compensation package for employees. Other rewards may include bonuses, as well as a Paid Time Off policy, and many region specific benefits.Please also note that the data shared through the job application will be stored and processed by EXL in accordance with the EXL Privacy Policy.Application & Interview Impersonation Warning - Purposely impersonating another individual when applying and / or participating in an interview in order to obtain employment with EXL Service Holdings, Inc. (the "Company") for yourself or for the other individual is a crime. We have implemented measures to deter and to uncover such unlawful conduct. If the Company identifies such fraudulent conduct, it will result in, as applicable, the application being rejected, an offer (if made) being rescinded, or termination of employment as well as possible legal action against the impersonator(s).EXL may use artificial intelligence to create insights on how your candidate information matches the requirements of the job for which you applied. While AI may be used in the recruiting process, all final decisions in the recruiting and hiring process will be taken by the recruiting and hiring teams after considering a candidate's full profile. As a candidate, you can choose to opt out of this artificial intelligence screening process. Your decision to opt out will not negatively impact your opportunity for employment with EXL.Other details * Pay Type Salary * Min Hiring Rate $90,000.00* Max Hiring Rate $124,000.00Apply Now * Jersey City, NJ, USA* New York, NY, USA