Senior Consultant, Email & Marketing Automation

Are you a team player? Are you curious to learn? Are you interested in working in meaningful projects? Do you want to work with cutting-edge technology? Are you interested in being part of a team that is working to transform and do things differently? If so, LPL Financial is the place for you!

LPL Financial (Nasdaq: LPLA) was founded on the principle that the firm should work for the advisor, and not the other way around. Today, LPL is a leader* in the markets we serve, supporting more than 18,000 financial advisors, 800 institution-based investment programs and 450 independent RIA firms nationwide. We are steadfast in our commitment to the advisor-centered model and the belief that Americans deserve access to personalized guidance from a financial advisor. At LPL, independence means that advisors have the freedom they deserve to choose the business model, services, and technology resources that allow them to run their perfect practice. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors, so they can take care of their clients.

Job Overview:

LPL Financial is looking for a seasoned Email & Marketing Automation professional to help define and develop holistic strategies to optimize digital marketing campaigns and ensure compliance across Pardot and Marketing Cloud.

This individual will be integral in supporting a centralized email function and driving the organization to more strategically use the channel, including developing integrated digital marketing campaigns and experiences.

As part of this role, this individual will be responsible for interfacing with business partners to develop email plans backed by data that drive specific business objectives. This individual will be responsible for executing one-off and complex email marketing campaigns, implementing A/B tests, and leveraging data to inform future email plans. This individual will also consult on marketing technology implementation and work with web and other channels to create connected experiences that drive high performing lead campaigns.

This position is a combination of technical, analytical and creative thinking. The ideal candidate for this role is someone who has led a complex, enterprise marketing automation program and is comfortable managing inter-connected, automated workflows tied to critical lead reporting as well as optimizing email and landing page performance.

Responsibilities:

• Serve as the business owner for the email & marketing automation platform to drive the channel forward by working collaboratively with cross functional partners.

• Partner with the marketing team in developing integrated marketing campaigns and experiences that meet business goals and deliver a positive user experience.

• Develop recommendations and optimizations for high-performing email campaigns, landing pages, and forms and work closely with Digital Marketing, Creative Services and UX teams to execute.

• Own the marketing technology implementation of the platform and partner across business units to troubleshoot campaigns.

• Report out on KPIs, including leads generated from marketing automation campaigns.

• Work closely with Business Intelligence, CRM and marketing technology teams to develop audience segmentation strategy.

• Recommend and implement marketing automation best practices across the organization.

• Other job duties as assigned.

What are we looking for?

We want strong collaborators who can deliver a world-class client experience. We are looking for people who thrive in a fast-paced environment, are client-focused, team oriented, and are able to execute in a way that encourages creativity and continuous improvement.

Requirements:

• 5+ years of experience in Email & Marketing Automation, Database Marketing, Digital Campaign Management. Pardot & Marketing Cloud preferred.

• Experience managing an enterprise level, two-way connection to Salesforce.

• Experience defining lead criteria and developing workflows to automate updates based on lifecycle stages.

• Experience interfacing with clients either internally or in an agency environment; experience with direct interaction with senior leaders preferred.

• Ability to develop clear, concise presentations that inform senior leaders and motivate the cross-functional team in maturing campaigns and marketing automation practices.

Core Competencies:

• High energy with the ability to juggle multiple priorities under pressure and tight deadlines in a fast paced, changing environment.

• Ability to think critically and make optimization decisions based off of data analytics.

• Impeccable attention to detail, excellent verbal and written communication skills, with the ability to present technical and non-technical audiences.

Preferences:

• Experience in solutions engineering or consulting

• People management experience

• Skilled in marketing testing, data analysis, and reporting

• Highly efficient team player, with the ability to also work independently in a fast-paced, fluid environment.

• Demonstrated understanding of email & marketing automation best practices

Pay Range:

$76,640-$114,960/year

Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play - such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more. Your recruiter will be happy to discuss all that LPL has to offer!

Why LPL?

At LPL, we believe that objective financial guidance is a fundamental need for everyone. As the nation's leading independent broker-dealer, we offer an integrated platform of proprietary technology, brokerage, and investment advisor services. We provide you with a work environment that encourages your creativity and growth, a leadership team that is supportive and responsive, and the opportunity to create a career that has no limits, only amazing potential.

We are one team on one mission. We take care of our advisors, so they can take care of their clients.

Because our company is not too big and not too small, you can seize the opportunity to make a real impact. We are committed to supporting workplace equality, and we embrace the different perspectives and backgrounds of our employees. We also care for our communities, and we encourage our employees to do the same. This creates an environment in which you can do your best work.

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Join the LPL team and help us make a difference by turning life's aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.

Information on Interviews:

LPL will only communicate with a job applicant directly from an @lplfinancial.com email address and will never conduct an interview online or in a chatroom forum. During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant's bank or credit card. Should you have any questions regarding the application process, please contact LPL's Human Resources Solutions Center at (855) 575-6947.