Senior Communications Manager For Direct Marketing

The Senior Communications Manager for Direct Marketing is a key member of the Strategic Communications team in University Marketing at William & Mary. University Marketing includes all William & Mary efforts to develop and execute marketing programs and campaigns that increase brand identity, perception and awareness across three core areas: enrollment, advancement and institutional reputation. William & Mary's ability to flourish and advance as a preeminent university depends largely on our ability to drive competitive application and enrollment metrics, ensure long-term financial sustainability and raise W&M's profile on a national and global scale.

The Senior Communications Manager partners with and advises colleagues across University Advancement and works closely with University Marketing partners to develop strategic direct marketing communications plans that are consistent with branding and appeal to segmented target audiences. The Senior Communications Manager for Direct Marketing reports to the Director of Marketing Communications and is responsible for drafting and executing a variety of content and strategies that effectively promote and advance the university's mission and goals to an audience of current and potential donors, including alumni, via various direct marketing channels, including direct mail, appeal letters, email campaigns, social media ads, webpages and other digital channels. Responsibilities include writing and editing compelling content, and management of direct marketing projects and initiatives with a number of units across the university.

The Senior Communications Manager for Direct Marketing is also responsible for developing subject matter expertise on the university's target audiences to better understand their needs and preferences and will help lead the messaging and strategy for calendar year end, fiscal year end and One Tribe One Day, W&M's annual giving day. This person will also develop messaging for annual giving ads for various publications, including the alumni magazine and digital channels.

University Marketing is led by a creative and collaborative team of talented professionals who bring their unique expertise to every project. Our innovative, inclusive and results-oriented approach positions William & Mary as a preeminent university at the vanguard of academic achievement and leading-edge research.

University Marketing's work helps to create a lasting, robust culture of engagement and philanthropy by engaging prospective and current students, alumni, parents and friends, corporations and foundations, and faculty and staff. Engagement is often defined as "going, giving and serving" - staying connected and active in the W&M community through attending events, contributing philanthropically and volunteering. William & Mary's ability to flourish and advance as a world-class university depends largely upon the active support of these key stakeholders.

The successful Senior Communications Manager will be a proactive member of this talented and creative team which includes responsibilities for strategic communications, marketing and branding, strategic events, and project management across three core areas: enrollment, advancement, and institutional reputation. The Senior Communications Manager will be an innovator who will foster a culture of belonging that embraces all people and perspectives.

This position is based in Williamsburg, Virginia. William & Mary offers a flexible work environment.

Please review the full position description with all job duties under the "Featured Job Opportunities" on the University Advancement recruitment website: https://advancement.wm.edu/come-work-with-us/open-positions/index.php