PNC Financial Services Group, Inc. Charlotte , NC 28201
Posted 2 months ago
Position Overview
The PNC Financial Services Group, Inc. (NYSE: PNC) is one of the largest diversified financial services institutions in the United States with assets of $561 billion as of Dec. 30, 2023. With a coast-to-coast presence, PNC is organized around its customers and communities for building strong relationships and providing local delivery of: retail banking, including residential mortgage; corporate and institutional banking; and asset management.
We currently are seeking a Communications Lead Senior to join our Corporate Marketing and Communications team in providing external communications and media relations support for our Asset Management Group (AMG) chief investment officer, chief investment strategist, and other investment professionals, as well as PNC's Economist team.
PNC Asset Management Group is a relationship-based provider of investment, planning, banking and fiduciary services for wealthy individuals and their families, as well as institutions. PNC's Economists provide analysis and forecasts of national, regional and global economic and financial conditions for a variety of uses and publications.
The Communications Lead Senior advises AMG Investment Office leadership and PNC's Economists on critical communications strategies, tactics, trends and needs. As a member of the Corporate Marketing and Communications team - consisting of approximately 300 professionals - this individual plays a hands-on role in the design and execution of an integrated strategic communications program that advances the reputation of the business and its experts, broadens awareness about PNC's investment and economic expertise, and increases the visibility of its thought leaders. This individual will also provide social media support to the appropriate leaders and partner with marketing, internal communications and other functional areas of the bank to execute a holistic, 360-degree communications strategy.
What You'll Do:
Design and manage a robust and holistic communications program to position AMG investment leaders and professionals, and PNC's Economists as industry leaders
Provide proactive communications counsel to AMG leadership - with a focus on the Investment Office - and PNC's Economists
Generate awareness of the supported Subject Matter Experts and their respective expertise among national, local and trade media
Serve as the primary contact for top-tier media, drafting and publishing press releases and issuing proactive announcements; sharing SME commentary; handling media inquiries; building relationships with key reporters, editors, producers and other influencers; and leading ongoing, long-term campaigns
Provide strategic social media counsel on content that aligns with and advances business objectives and SME awareness
Coordinate with and provide strategic communications advice to the MarCom content team for PNC-owned and paid content
Collaborate with Regional Communications leads on local and in-market media opportunities that support the business and enhance the profiles of the supported leaders
Track, monitor, leverage and react to external industry developments in a manner that appropriately reflects the strategic communications plan
Develop and enhance media monitoring metrics and analytics that will be used to inform key stakeholders and future communications initiatives
Support crisis/reactive communications as needed, driving customer, media and other stakeholder communications as required
Promote a high-performance culture built on teamwork, trust and a commitment to quality, continuous improvement, and learning.
Qualifications:
Bachelor's degree in business, journalism or communications-related field
7-10+ years of experience in corporate communications or public relations with financial industry experience highly preferred
Demonstrated expertise in the development of communications strategies in support of reputation, media relations, stakeholder relationship-building and crisis/issue management
Strong, established media contacts with economic and investment reporters, editors, producers and influencers
Experience with digital content creation and the strategic use of social media
Strong writer and editor; excellent story telling capability and ability to develop content that resonates across multiple external communications platforms
Comfort with and ability to build trust, rapport and counsel-like relationships with executives at all levels of the bank
Strong collaboration skills with ability to work across a large, complex and matrixed organization to generate business outcomes
Proven ability to manage multiple priorities while delivering high-quality results
Job Description
Establishes the strategic direction and oversees initiatives and materials.
Develops communication strategies; plans, researches, and develops content for complex communications initiatives.
Identifies issues and opportunities, serves as trusted advisor to organization on all aspects of communication, and engages other parts of the organization to ensure strategic alignment, clarity, and accuracy of message.
Coordinates final review and approval before internal or external communications are released.
Leads project teams, coaches, influences outcomes, and evaluates success as appropriate.
Consults and advises on communications strategies based on data-driven insights.
PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:
Competencies
Copywriting and Editing
Decision Making and Critical Thinking
Effective Communications
Influencing
Media Channel Management
Organizational Communications
Planning: Tactical, Strategic
Work Experience
Roles at this level typically require a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry relevant experience is typically 8+ years. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
Education
Bachelors
Additional Job Description
Benefits
PNC offers employees a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include medical/prescription drug coverage (with a Health Savings Account feature); dental and vision options; employee and spouse/child life insurance; short- and long-term disability protection; maternity and parental leave; paid holidays, vacation days and occasional absence time; 401(k), pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption assistance; educational assistance and a robust wellness program with financial incentives. To learn more about these and other programs, including benefits for part-time employees, visit pncbenefits.com > New to PNC.
Disability Accommodations Statement:
If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include "accommodation request" in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and select Option 4: Recruiting for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.
Equal Employment Opportunity (EEO):
PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.
California Residents
Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.
PNC Financial Services Group, Inc.