Senior Category Analyst

DVF Wines Rutherford , CA 94558

Posted 4 months ago

Position Purpose

The Senior Category Analyst supports the National Account Managers with consumer analysis/insights, thought leadership, and innovative reporting solutions. This role will develop persuasive selling presentations using consumer and market tools/data to increase/protect distribution, space, display, and stocking efforts. In representing the state of the business and Delicato Family Wines, this position requires good judgment in acceptable uses of information.

Essential Duties

  • Specializes in customer specific data and solutions, developing insights and reporting to analyze category business results while monitoring Delicato's sales, distribution, promotional activity, and retail pricing

  • Develops strong partnerships with key internal and external customers to effectively communicate insights that translate into measureable results for the National Accounts team

  • Uses analytics and insights to achieve short/long-term sales goals with a focus on product assortment, merchandising, shelving, promotion, pricing and stocking efforts

  • Partners with sales team to develop fact-based presentations for specific retailers to support new items, address competitive situations, enhance merchandising effectiveness, and improve shelving

  • Continually improves customer specific tools, methods, and reporting systems

  • Maintains retailer specific databases and analyzes data using retailer solutions to develop actionable insights for Delicato's National Accounts team; uses retailer solutions to develop and update monthly reports, analyze current market trends, and develop tools to support Delicato products in the market

  • Delivers post promotion analyses of retailer programming, partnering with the Finance team to evaluate effectiveness of promotion and spend, and communicates results and recommendations

  • Works with Delicato's National Accounts team along with distributor partners to maintain compliance reporting on the retailer's execution expectations

  • Attends relevant Marketing and Sales meetings

  • Visits distributor and retailer as needed and assists in conducting store audits

  • *Other duties may be assigned

Minimum Requirements

Education and Experience

  • Bachelor's degree, preferably in Business, with a Sales, Marketing or Statistics concentration

  • Minimum of 3 years of business analysis experience required, with a focus on category management

Knowledge, Skills, and Abilities

  • Understands in detail how category management tools work tactically to support sales

  • Fluent in Nielsen/IRI scan data analytics, household panel, loyalty card data, and other syndicated and custom data, developing and supporting sales presentations, marketing claims, and brand performance

  • Familiarity with wine industry consumer and channel data, BDN, and depletion reporting

  • Experience with various assortment tools (Space Planner, Apollo, and Spaceman)

  • Expert computer skills are required; strength in Excel, PowerPoint, Multi-dimensional tables, and ability to report, graph and present complex information

  • Excellent communication and analytical skills with the ability to translate data into key findings

  • Aptitude for computer systems, especially related to data management

  • Ability to work and collaborate within a team environment

  • Strong project management skills and ability to plan and prioritize work effectively in a fast paced environment

Certificates and Licenses

  • Relevant Space Management or Category Management certifications highly desirable

Working Conditions

  • Requires ability to travel frequently and flexibility in schedule to work evenings and weekends as needed

  • This is a remote position that requires working out of a home office

Work Standards

  • Acts in a manner reflective of the Company culture of High Moral Standards, Innovation and Continuous Evolution, Trust in Team, Continuous Improvement, and Sustainable Relationships

  • Communicates, interacts, and works effectively with others; receptive to feedback and coaching; voices concerns in a constructive manner

  • Demonstrates commitment to safety first; communicates safety concerns; promotes a safe work environment based on established safety standards and training

  • Follows all Company policies and procedures

Additional Comments

Management retains the discretion to add to or change the duties of the position at any time.

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Senior Category Analyst

DVF Wines