Senior Campaign Communications Specialist

Service Employees International Union Washington , DC 20319

Posted 1 month ago


SEIU (Service Employees International Union)

Job Title: Senior Campaign Communications Specialist

Grade: PS-3, Salary: $80,004.02/Yearly

Location: SEIU HQ, Washington, D.C.

Organization Overview:

The 2 million members united in the Service Employees International Union (SEIU) are at the forefront of a movement to build power for working people and empower all workers to form unions, no matter what job they do. SEIU members are from every walk of life, every political party, every background, every faith. They come from communities with their own stories and strengths, and that makes the Union all the more powerful because there's strength in numbers. SEIU members work across the healthcare spectrum providing high quality care and services. They are the workers who keep our nation's airports running and make sure landmark buildings are clean and secure. They provide essential public services and give a foundation of learning to our youngest and brightest. SEIU members believe in and are fighting for a Just Society where all workers are valued and all people respected-no matter where they come from or what color they are; where all families and communities can thrive; and where we leave a better and more equitable world for generations to come.


The Senior Campaign Communications Specialist is responsible for the development and implementation of communications plans for various campaigns including organizing, political action, bargaining, and other activities. May help lead Local Union Communications Staff and Specialists in developing and coordinating public relations, media relations and general communications support for campaigns and other Union projects.

Primary Responsibilities:

  • Provides high-level strategy recommendations and assists in the development of strategies to improve the public image and visibility of SEIU and various locals.

  • Develops, plans and directs communications strategies and calendars for various campaigns within the International and various locals.

  • Writes op-eds, background pieces, fact sheets, press kit materials, leaflets and other collateral materials as needed for various campaigns.

  • Assists various locals in the development and coordination of communications strategies for campaign projects.

  • Writes talking points, statements, letters to the editor, copy for flyers, speeches and other written materials as needed.

  • Develops and coordinates a network of local union communications representatives as needed for various campaigns. This coordination may include media training and other support.

  • Provides support for International officers or local officers attending campaign or other events.

  • Monitors media coverage of various campaigns, maintains clipping files, makes recommendations on ways to improve media coverage.

  • Provides background briefings for International and Local Union Officers, field staff and union members; coordinates event logistics and interviews (i.e. videography, still photography, advisories, news releases, stage-setting collateral, etc.)

  • Develops and implements pro-active earned media outreach, as well as the targeting and placement of paid advertisements to support various campaigns and political action.

  • Performs other duties as required to support the department and its mission.


SEIU staff enjoy excellent employer-sponsored benefits to include comprehensive health benefits (major medical, dental and vision coverage) for employees and eligible dependents; domestic partner benefits; competitive compensation; generous holiday and vacation leave policies; and both a pension retirement plan and a 401(k) retirement savings plan.

Contacts: Include SEIU staff and other experts on campaign communications issues.

Direction and Decision Making: This position reports to an Assistant Director of Campaign Communications and the incumbent works independently.

Qualification Requirements:


Bachelor of Arts degree in Communications, English or another related field.


  • Minimum of four (4) years of work experience in media relations, public affairs, or campaign communications including all aspects of literature production process; or, a graduate degree with course work in communications or related field and two (2) years' experience in media relations, public affairs, or campaign communications including all aspects of literature production process. Equivalency: A combination of education and experience that would provide for the following knowledge, skills and abilities:

  • Thorough knowledge of labor movement or other advocacy initiatives

  • Performing proactive media outreach, maintaining good working relationships with journalists, and generating positive media coverage.

  • Effective communications, both orally and in writing.

  • Taking initiative and work independently.

  • Working with elected leaders and staff in complex and sometimes political situations.

  • Act on and organize time with extreme independence.

  • Multi task, handling multiple "priority" projects simultaneously and meeting established deadlines.

  • Proficient use of personal computers including using the Internet and MS Office Suite applications

  • Pro-actively performing media outreach.

  • Developing effective "Media Pitches" to various outside journalistic outlets.


  • Thorough knowledge of electronic and print media systems; knowledge of advertising techniques preferred.

  • Knowledge of organizing and political campaign strategies preferred

Physical Requirements:Work is generally performed in an office setting. Long and extended hours and travel may be required.

Probationary Period: 36 weeks.

Application Requirements:A resume is required for all applications (and a cover letter (highly recommended). The cover letter should explain the reason for wanting to work for SEIU, an example of a demonstrated success in a similar position and a description of how this position fits into the applicant's long-term career plan.

SEIU is an Equal Opportunity Employer

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Senior Campaign Communications Specialist

Service Employees International Union