Senior Brand Manager

UCB Atlanta , GA 30301

Posted 2 months ago

Help us transform patients' lives.

At UCB, we put our heart, soul, and skills into making a difference for people living with severe disease. Working together to push the boundaries, we blend the best of our talents to unlock innovation. Will you join us in our pioneering adventure?

Our shared ambition to deliver patient value is core to who we are at UCB. In the US Neurology Patient Value Unit, we are committed to creating value for people living with Epilepsy and focusing on them as our true customers always first and at the center of each solution. We recognize that there are also many other stakeholders impacting patient outcomes (healthcare providers, caregiver, payers, advocacy groups, etc.), through whom we can also deliver value for the patients we all serve. By doing this we believe we will drive great brands that help patients live the life they choose rather than one defined by their disease. This is an ambitious journey but one that can be achieved through at UCB. Through a culture that prioritizes collaboration and co-creation, we come together cross-functionally with shared accountability to prioritize and deliver solutions that will offer the greatest impact on the people we serve. We continually seek to become increasingly responsive to customer needs in a dynamic and ever-evolving marketplace. Through this relentless focus to prioritize and deliver exceptional results, we believe we have an opportunity to make a difference in the lives of people living with Epilepsy every day.

How you will deliver impact?

  • Champion patient value creation through specific brand development initiatives:

  • Applying patient and stakeholder insight to co-create relevant solutions with cross-functional partners that will deliver patient value and ensure that our brands hold a unique space in the hearts and minds of key stakeholders and customers. By ensuring that this differentiated positioning is the foundation used to inform all brand initiatives, we will be able to increase the number of patients we are helping, improve patient satisfaction, and advance the success of the organization.

  • Developing and consistently applying a brand identity that supports the value driven positioning and reflects patient and stakeholder needs; differentiating to ensure meaningful and sustained value.

  • Ensure Solution development that is focused on delighting the end-user

  • Leverage insights to develop strategies and programs in support of our priority to help ensure that patients have an opportunity to receive the right solution at the right time in their Epilepsy journey. This includes generating a deep understanding of the customer and stakeholders and delivering solutions that will exceed their expectations by filling gaps in knowledge and support while ultimately improving patient outcomes.

  • Evangelize the patient point of view, needs and interests throughout the organization challenging others to ensure the voice of the patient is at the heart of what we do.

What shared competencies and behaviors are needed for this role?

  • Gathering & Interpreting information: Seeks deep understanding of both stakeholders' and patients' needs, motivations and behaviors, and translates them into insights to create value for patients and UCB.

  • Learning through experience: Demonstrates curiosity and learns from the experience of success and failure; Proactively shares knowledge with others to affect continuous improvement.

  • Delivering impactful results: Takes initiatives and works towards delivering results; Challenges self and others on value creation; Takes courageous decisions and balanced risks to create value for patients and UCB.

  • Championing change: Seeks new opportunities to create value for patients and UCB; Supports the implementation and acceptance of change across the organization; Challenges the alignment of actions/initiatives against UCB strategies, values and sense of purpose.

  • Working together: Develops trustful relationships with internal and external stakeholders to accelerate business achievements; Encourages and leverages diversity to improve outcomes.

What marketing competencies and behaviors are required for this role?

  • Championing the patient: Drive more customer-focused strategic planning and implementation, ensuring the voice of the patient remains central to all efforts and connected across the ecosystem

  • Actively seek to engage others to use customer insight and creativity to drive innovation and decision making in relation to the execution of our activities.

  • Promote cross-functional discussion, communication and joint accountability around patient and stakeholders needs and interests.

  • Actionable Insight: Generating deep understanding of customers' needs, motivations and behaviors, and applying these insights to create added value and transform the standard of care for patients.

  • Specify the customer question, issue or need to be resolved, translating the business into customer language to focus insight generation

  • Create innovative and insights driven strategies and brand plans for target customer segments

  • Brand strategy and planning: Develop customer-driven brand strategies and plans across the marketing mix to achieve business goals and create value for patients

  • Contribute to insight driven situational analysis to inform decisions and trade-offs that result in brand objectives, strategies, and plans focused on value creation for patients

  • Communicate the strategy across the business in an engaging and inspiring ways.

  • Innovative implementation: Executing brand plans that engage and add value for target customers and create competitive edge across the ecosystem

  • Deliver effective, inspiring programs and tactics across the marketing mix for all relevant customer touch points to engage target customers

Qualifications:

  • Bachelor's degree in a relevant life science or business-related discipline

  • MBA preferred

  • In-depth knowledge of Pharmaceutical marketing/brand development and related business compliance demonstrated over >5 years

  • Successful contribution to insights driven marketing strategies that have delivered brand growth

  • Demonstrated capabilities in designing and executing promotional initiatives to drive growth in integrated channels with centralized decision making (Long-term Care, Integrated Delivery Networks, Hospitals, etc.)

  • Consistent success working with a cross-functional team to identify, prioritize, and implement successful solutions

  • Ability to synthesize disparate data sources to identify key insights that will successfully direct decision making

  • Demonstration of successful working relationships with external stakeholders / KOL's

  • Therapeutic area experience in Epilepsy or Neurology preferred, but not required

  • Excellent communication skills with individuals with different cultural, professional and academic backgrounds, including the ability to simplify complex issues

  • Builds actively on long-term relationships, both internally and externally across different functions

  • Strategic thinking, strong project management, problem-solving ability, customer focus, and a recognized commitment to quality.

  • Proactive & driven to deliver results that impact customer/patient, stakeholder, and corporate success

  • Entrepreneurial, positive, can-do attitude that seeks to identify innovative solutions

  • Demonstrated ability to drive collaboration and co-creation with cross-functional partners

  • Ability to lead cross-functional meetings & projects

  • Inspires and models a flexible and agile mindset that encourages novel ideas and solutions to be tested

  • Pursues solutions that will allow patients and stakeholders to align the right UCB solution to the right patient at the right time in their Epilepsy journey

  • Models resilience and agility during periods of change, accepting risk and uncertainly as normal

  • Fosters a climate of inclusion, where diverse thoughts are freely shared and integrated to develop plans and solutions

UCB is a global biopharmaceutical company. We focus on discovering and developing innovative medicines and lateral solutions that can transform the everyday lives of people with severe diseases of the immune system or the central nervous system.

With more than 7500 people in approximately 40 countries, UCB offers an exciting working environment where initiative can flourish and those with a 'can-do' attitude can thrive. Scientific excellence, innovation, co-creation, lateral thinking, reinventing the way we do thingsthese are some of the key competencies we are constantly developing, and looking for, at UCB.


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Senior Brand Manager

UCB