Senior Brand Manager, Nail

Revlon, Inc. New York , NY 10007

Posted 2 months ago

Revlon has developed a long-standing reputation as a color authority and beauty trendsetter in the world of color cosmetics and hair care. Since its breakthrough launch of the first opaque nail enamel in 1932, Revlon has provided consumers with high quality product innovation, performance and sophisticated glamour. In 2016, Revlon acquired the iconic Elizabeth Arden Company and its portfolio of brands, including its leading designer, heritage and celebrity fragrances. Today, Revlon's diversified portfolio of brands is sold in approximately 150 countries around the world in most retail distribution channels, including prestige, salon, mass, and direct to consumer. Revlon is among the leading global beauty companies, with some of the world's most iconic and desired brands and product offerings in color cosmetics, skin care, hair care, hair color and fragrances under brands such as Revlon, Revlon Professional, Elizabeth Arden, American Crew, Almay, Cutex, Mitchum, Elizabeth Taylor, Christina Aguilera, Britney Spears, Juicy Couture, Curve, Shawn Mendes and John Varvatos.

Essential Duties & Responsibilities:

At Revlon, we believe in the transformative power of beauty which connects us to the world and enables us to realize our best selves. We are nimble and bold with a deep passion for beauty and strive for excellence in all we do. We are strategic brand builders, developing brands that delight consumers around the world. Come be a part of the Revlon team!

This role is responsible to support the US Nail Portfolio. This role requires a category champion who implements marketing activities "on time and in full" as per the marketing calendar. This role is for an experienced, analytical marketer to lead the US business. It requires coordination of extensive responsibilities for managing a portfolio of brands and products across several categories. The focus will be creating a strategy to support and grow the US business with an emphasis on an integrated and holistic marketing strategy including: FSIs, Displays, In-Store execution and Promotion. Additionally, there is a focus on driving category share, sales and profit objectives.

  • Develop and execute annual marketing plan activities, responsible for ensuring successful implementation of the plan working with cross-functional team

  • In close cooperation with Sales identify trade needs/ opportunities; develop pricing and distribution strategies in line with trade promotions. Including preparing presentations for meetings such as cycle and strategy meetings

  • Holistic and detail understanding of portfolio in context of company, customer, and competition and make strategic recommendations for expansion or rationalization

  • Lead business analysis and reporting for assigned brand(s) with emphasis on utilizing data to drive action. Including promotional analysis with emphasis on ROI

  • Analyze the potential of the launch of new products, making recommendations based on sales and profit analysis.

  • Manage and develop marketing skills of direct report

Experience & Education:

  • A bachelor's degree is required, and an MBA is ideal.
  • 5+ years relevant work experience in marketing or brand management.
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Senior Brand Manager, Nail

Revlon, Inc.