Senior Brand Manager, Aesthetics Device is responsible for the development, implementation and execution of strategic marketing plans that increase brand identity, brand awareness and utilization of the Aesthetics Device portfolio products. This person will work closely with the Sr. Director as well as other Aesthetics marketing teams to drive synergy among the Merz portfolio, with Territory Managers & Sales Leadership to drive execution in the field, Field Sales Training to align current messaging for new hire training and product launch trainings, as well as marketing agency partners.
Essential Roles and Responsibilities:
Help develop and implement integrated marketing communications plan:
Work with marketing teammates, other internal departments and external agency partners to execute tactics on strategy and within budget.
Serve as launch lead for identified product launches.
Create professional marketing materials including sales materials, customer training materials, in-office promotional materials, customer training and annual promotional calendar. Manage review and approval process with Promotional Review Committee; and oversee production process as well as rollout to stakeholders
Produce monthly detailed marketing highlight report reviewing current results and presenting upcoming programs
Develop and implement department budgets and forecasts:
Establish forecasts (annual and long-range) and budgets for brand portfolio and monitor operational spending versus budget.
Generate ROI models where appropriate
Develop and manage all public relations initiatives:
Work with PR agency on media monitoring and outreach plans
Submission to industry-specific awards to be communicated to customers and patients
Identify and manage key social media influences
Day-to-day liaison with MPC team.
Coordinates marketing efforts with Global Marketing to ensure brand consistency and operational efficiency
Provides input, customer feedback and drives timelines for new product development
Assist Field Sales Organization including in development of sales promotion and incentive programs:
Lead promotional activities.
Manage the Pricing Committee Process.
Create a promotional calendar and communicate to the field regarding the development and implementation of field promotions.
Work Cross-Functionally with other brands to optimize field based promotions and activities.
Develop and monitor sample strategy
Other duties as assigned
Knowledge, Skills and Abilities:
Experience in problem solving and managing complexity
Excellent verbal and written communication skills
Strong presentation skills with both internal teams as well as external customers
Excellent organizational skills
Ability to synthesize complex scientific data
Analytical capabilities including the ability to interpret data and create insights for field sales
Must be proficient in MS Word, Excel, and PowerPoint software programs
Cross functional matrix management and collaboration skills
Merz Pharmaceuticals USA