Senior Brand Manager

Merz Pharmaceuticals USA Raleigh , NC 27611

Posted 2 months ago

Senior Brand Manager, Aesthetics Device is responsible for the development, implementation and execution of strategic marketing plans that increase brand identity, brand awareness and utilization of the Aesthetics Device portfolio products. This person will work closely with the Sr. Director as well as other Aesthetics marketing teams to drive synergy among the Merz portfolio, with Territory Managers & Sales Leadership to drive execution in the field, Field Sales Training to align current messaging for new hire training and product launch trainings, as well as marketing agency partners.

Essential Roles and Responsibilities:

Help develop and implement integrated marketing communications plan:

  • Work with marketing teammates, other internal departments and external agency partners to execute tactics on strategy and within budget.

  • Serve as launch lead for identified product launches.

  • Create professional marketing materials including sales materials, customer training materials, in-office promotional materials, customer training and annual promotional calendar. Manage review and approval process with Promotional Review Committee; and oversee production process as well as rollout to stakeholders

  • Produce monthly detailed marketing highlight report reviewing current results and presenting upcoming programs

Develop and implement department budgets and forecasts:

  • Establish forecasts (annual and long-range) and budgets for brand portfolio and monitor operational spending versus budget.

  • Generate ROI models where appropriate

Develop and manage all public relations initiatives:

  • Work with PR agency on media monitoring and outreach plans

  • Submission to industry-specific awards to be communicated to customers and patients

  • Identify and manage key social media influences

Digital Platforms:

  • Work with marketing coordinator and Digital Marketing Director to ensure transition and updates to FAD, HCP portal, and other relevant digital outlets

Supply Chain:

  • Day-to-day liaison with MPC team.

  • Coordinates marketing efforts with Global Marketing to ensure brand consistency and operational efficiency

  • Provides input, customer feedback and drives timelines for new product development

Assist Field Sales Organization including in development of sales promotion and incentive programs:

  • Lead promotional activities.

  • Manage the Pricing Committee Process.

  • Create a promotional calendar and communicate to the field regarding the development and implementation of field promotions.

  • Work Cross-Functionally with other brands to optimize field based promotions and activities.

  • Develop and monitor sample strategy

Other duties as assigned

Knowledge, Skills and Abilities:

  • Experience in problem solving and managing complexity

  • Excellent verbal and written communication skills

  • Strong presentation skills with both internal teams as well as external customers

  • Excellent organizational skills

  • Ability to synthesize complex scientific data

  • Analytical capabilities including the ability to interpret data and create insights for field sales

  • Must be proficient in MS Word, Excel, and PowerPoint software programs

  • Cross functional matrix management and collaboration skills

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Senior Brand Manager

Merz Pharmaceuticals USA