Senior Brand Manager, Innovation

Ipsy Santa Monica , CA 90405

Posted 1 month ago

Apply

This Job is not relevant Tell us why

About IPSY:

IPSY is the largest beauty subscription in the world, with over 3 million monthly members, and the first brand to combine a rich community platform with a highly personalized commerce experience. Headquartered in San Mateo, with offices in New York and Santa Monica, IPSY brings together a diverse group of rule-breaking thinkers and creative problem solvers with a penchant for getting things done. From Marketing and Media to Engineering and Operations, we stand together to celebrate individuality and inclusivity-and we're just getting started.

About the Role:

We are looking for a Senior Brand Manager with a strong background in beauty innovation, backed by robust analytical skills, deep consumer, and market insights. This person balances strategic thinking with a resourceful approach and an intuitive understanding of social media. This role is instrumental in developing new brands to further delight our broad and passionate member base. This person will be charged with fleshing out brand positioning, carving out space in the competitive landscape, articulating product marketing, and collaborating cross-functionally on all aspects of product development, marketing, sourcing, and production.

Applicants who have beauty experience in both brand management and marketing, who thrive in a fast-paced environment, and are well versed in social media trends are the perfect fit! Does this sound like you? If so, we want to hear from you!

What You'll Be Doing:

Contributing to defining brand positioning, inclusive of target consumers, primary competitors, and key points of differentiation
Leading market & trend research to inform the creation of compelling, innovative brand right products
Developing and leading creative product concepts, in partnership with product development and sourcing, from prototype to execution
Owning the brand and collection as it relates to integrated campaigns, go-to-market strategy, customer acquisition, content strategy, user experience, and internal communications, and more
Partnering closely with cross-functional teams including product development, sourcing & production, Creative, IPSY marketing, merchandising, legal, media, and finance to deliver on brand equity, net revenue, and customer satisfaction
Leading a cross-functional team to ensure ownership of schedules and on-time delivery of product and assets
Interacting with celebrity and influencer partners (depending on the brand)
Staying current on social media platforms and competitor movements

What We're Looking For:

6+ years in Marketing or Brand Management
Exceptional written and oral communication
Strong analytical skills with experience using qualitative and quantitative analysis to develop marketing strategies
A proven ability to collaborate effectively with creative teams as well as operationally driven functions
Open-minded and resourceful with a knack for problem-solving
Love of detail and highly organized
Bachelor's degree is required
MBA preferred

What We Offer:

Competitive salary & equity grants
Medical, dental & vision insurance
Annual bonus program
Paid time off & work from home flexibility
Free Glam Bag Plus subscription
Learning & development programs

We are an equal opportunity employer who celebrates diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by federal, state, or local laws.

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact us.

Show Full Description

See how you match
to the job

Upload my resume

Download the
LiveCareer app and find
your dream job anywhere

Similar Jobs

View All

Want to see jobs matched to your resume?
Upload One Now!

Product Development Manager

Beauty Counter

Posted 4 days ago

VIEW JOBS One by one, we are leading a movement to a future where all beauty is clean beauty. We are powered by people, and our collective mission is to get safer products into the hands of everyone. Formulate, advocate & educate- that's our motto for creating products that truly perform while holding ourselves to unparalleled standards of safety. Why? It's really this simple: Beauty should be good for you. The Manager of Product Development - Color will be responsible contributing to the conceptualization, initiation, development, evaluation and follow-through for all color product development and reformulations in line with Beautycounters Mission and Never List. They will collaborate with internal and external partners to ensure the parameters of each project is aligned with product development timeline, budget and schedule are followed with attention to detail in execution. Responsibilities: * Manage multiple color cosmetic projects (various product formats) concurrently with a high attention to detail, while being agile and adaptable to change, in a fast-paced, entrepreneurial environment. * Contribute to the development of clean beauty, innovative product concepts that generate new opportunities and address white-space opportunities for brand growth. * Manage and lead new and/or reformulation formula development briefs, while creating innovation concepts, technology and/or ingredient storytelling with Director and VP of Product Development. * Perform competitive research on new products, ingredient technologies, and competitive brand analysis to establish supporting data towards new products concepts. * Interact directly with strategic contract manufacturer partners and formulators to track projects and drive progress, on time and on budget, throughout the development process. * Collaborate with Global Product Safety and Regulatory Affairs to ensure new formula development and reformulations meet Beautycounters mission and commitments to performance and safety. * Collaborate with Chief Artistic Officer to establish formula performance/ shade prototypes for all new formula development and reformulation development. * Collaborate with Product Marketing, Legal and Regulatory on proposed product claims, key ingredient stories, and feature & benefits summaries. * Collaborate closely with the cross functional teams (Product Marketing, Project Management, Operations/Supply Chain, Package Development, Social Mission, Global Product Safety, Regulatory Affairs) to ensure products are brought to market on-time and on-budget. * Track assigned milestones for all projects in partnership with Project Management team. * Works with Director & VP of Product Development to ensure that processes according to Stage Gate are followed during development and communicated cross functionally. * Manage and report all clinical, sensory and consumer testing for products in development, as needed. * Travel to contract manufacturers to perform on-site formula development, shade matching, pilot/ scale-up and production batching, as needed. * Attend industry events, trade shows and supplier meetings to stay abreast of current trends and technologies, as needed. What you will bring to this role: * Minimum 5 years of product development experience and acumen in Color Cosmetics. * Passion for the beauty/color cosmetics consumer, market, industry and trends. * Commitment and passion for our mission and living Beautycounter Values - Transparent, Forward Thinking, Thoughtful, Determined and Spirited. * Proven track record of creating and executing compelling innovation strategies and product launches in color cosmetics. * Experience with managing contract manufacturer and supplier relationships. * Drive & Hustle: Ability to multi-task effectively in a fast-paced environment and a capacity to manage project timelines under the guidance of Stage Gate. * Communication: Effective communication and collaboration with internal cross-functional organizations - from individual contributors to senior leadership. * Strong collaboration with external partners, demonstrating excellent verbal and written communication, project organization and project management skills. * Efficiently anticipate, identify and articulate challenges in real-time and identify solutions. * Work autonomously, while keeping Director and VP of Product Development abreast to critical milestones, challenges and development needs. Job Requirements/ Qualifications: * Bachelors degree required with an emphasis in Business or Science. * 5+ years of experience in product development within the color cosmetic industry. * Leveraging natural curiosity to drive the identification of opportunities for creativity & innovation. * Demonstrates creative problem solving, excellent conceptual development skills and strong strategic, analytical thinking. * Strong proficiency in evaluating and re-directing formula and/or shade adjustments for all color cosmetic formats. * Experience working with R&D and Quality Assurance teams. * Self-starter with the ability to work independently and be flexible. * Detail oriented and strong organizational skills. * Willingness to travel up to 20%, domestically. At Beautycounter we are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Account Manager Partnerships

Faceit

Posted 3 days ago

VIEW JOBS As a Faceit Account Manager you will be a part of our growing corporate partnership team, responsible for supporting sales efforts, creating marketing campaigns and working with clients to ensure that deliverables are met and KPI's are achieved. In addition to Faceit's gaming platform, we have a media team that produces some of the largest esports competitions across North America and Europe. Faceit's integrated sponsorships span across all business verticals with packages that include, community-driven platform activations, league partnerships and production of premium branded esports content. RESPONSIBILITIES AND CHARACTERISTICS OF IDEAL CANDIDATES: • Have existing relationships with key decision makers (client direct, agency representatives, etc.)• A current knowledge of gaming and esports ecosystems• Knowledge of the sponsorship and advertising/media marketplaces• Entrepreneurial by nature, with desire to prospect new clients and categories, generate leads and onboard clients• Strategize and collaborate with brand partners, their agencies and internal stakeholders to create fully integrated marketing programs that meet client and company goals• Comfortable with relaying data, measurement and insights to potential and existing clients• Organize and lead client brainstorming sessions with internal teams; identify solutions when faced with opportunities and challenges• Ability to present value proposition effectively in-person, on the phone, and via video conference• Clearly articulate value positions and present integrated marketing programs to clients• Management of multiple brand touch points, managing communication with agencies and marketing teams• Manage multiple projects simultaneously while communicating effectively with executives, interdepartmental teams and external clients Requirements • Bachelor’s Degree in business, marketing, related discipline or equivalent work experience• 5-10 years of experience in account management, sponsorship, business development, or related fields• Los Angeles based preferred• Consistent track record of success in maximizing partnership revenue and profitability across multiple products and offerings• Highly developed client management skills• Strong presentation abilities• Capacity for creative and innovative thinking for successful brand marketing• Leader and self-starter with the ability to manage time, prioritize work within a team• Willingness to travel often including cross country and occasionally on weekends• Proficient in PowerPoint and photoshop

Consumer Marketing Manager

Blizzard Entertainment, Inc.

Posted 5 days ago

VIEW JOBS Job Title: Consumer Marketing Manager - Call of Duty Reporting To: Director/Senior Manager, Consumer Marketing Department: Consumer Marketing Location: Santa Monica, California Your Platform Founded in 1979, Activision has continuously disrupted the world of entertainment as a leader in the videogame industry. With a history of delivering iconic game changers -- like Pitfall®, Tony Hawk®, Guitar Hero®, Crash Bandicoot™, Skylanders™ and Call of Duty® -- our obsession is delighting our players around the globe. Focused and committed to innovation, we consistently deliver the most beloved, engaging and successful entertainment. And while we have world-class franchises, infrastructure and resources, our success comes from a passionate, talented and diverse team of people producing greatness together. So, if you're interested in our biggest priority, it's our people. We're currently driving the next era for our company and community by creating amazing experiences for fans and continuing to make Activision an inclusive place where everyone can thrive. Join us, make history. To learn more, check us out at www.activision.com, https://blog.activision.com or @Activision on Instagram, Twitter, Facebook and LinkedIn. Your Mission As a Consumer Marketing Manager - Call of Duty you will partner directly with the Product Management team to ensure product strategies, brand and company objectives are met in all consumer facing marketing assets. You will oversee day-to-day management of external creative agency partners, and help manage the approval process of all creative materials within Activision headquarters and with the game development team. The right candidate must have the ability to think ahead, work independently, but also contribute cross-functionally to benefit the business, drive go-to-market plans and have the confidence to speak up and lead. While impeccable project management skills sit at the core of this role, this individual will also need to contribute at the strategic level to drive all marketing initiatives, interface with our development partners and lead agency partners. A passion for video games is a mandate, and experience with innovative marketing programs and brands that do this as well. Video game category experience is great too (although not mandatory). Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities: * Assist the Director/Senior Manager of Consumer Marketing in the managing of global marketing plans, creative executions and production process of all communication vehicles for Call of Duty, including but not limited to: TV and digital advertising, out-of-home, gameplay trailers, documentaries, visual identity, packaging, digital commerce, retail, trade, media, events, social and CRM. The role will touch Call of Duty game launches as well as live ops/live game ongoing marketing. * Develop highly effective, insights-driven creative briefs, driving projects forward with key stakeholders across the organization through completion. * Champion a Consumer Marketing point-of-view in the development of creative approaches and concepts to ensure all communications and advertising materials deliver on strategy. * Support ongoing Growth Marketing efforts by developing and executing against evolving creative strategies that combine creativity with analytics to yield increasingly effective results. * Manage annual production budget by reviewing Agency estimates for services, managing costs versus budgets, and tracking overall spend. * Develop strategic-driven creative briefs and drive projects and initiatives forward with key stakeholders across the organization. * Communicate and motivate cross-functional teams around a single marketing strategy. * Day-to-day management of external creative agencies and internal creative partners. * Collaborate with key development studio personnel and cross-functional partners to develop go-to-market strategies and creative asset development. * Coordinate with key Digital and Physical Commercial teams and Retail and Sales personnel on trade and consumer marketing programs, retail merchandising and sales materials. * Able to learn new emerging markets quickly and adjust to changing market dynamics and competitive landscapes. Player Profile Minimum Requirements: * Bachelor's Degree * 6+ years experience in brand marketing, creative agency account management (or equivalent client-side position) or video game industry * Experience in Brand Marketing, Content Marketing, Branding/Visual ID Development, Digital Marketing/Social required. * Must be proficient in traditional and digital media planning, including programmatic and growth. * Demonstrated experience in project management, analysis and the ability to work across multiple teams * People/agency management experience * A passion for gaming and entertainment, while understanding current industry and cultural trends * Excellent analytical, verbal, and written skills * Excellent interpersonal and relationship management skills * A self-motivated, results-oriented, creative problem solver * Extremely organized, prepared, detail-oriented * Comfortable working in a fast-paced environment * International marketing experience a plus * Live Ops/Live game marketing experience a plus Our World Activision Blizzard, Inc. (NASDAQ: ATVI), is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet! Our ability to build immersive and innovate worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for 'Every World' - we've got our employees covered! The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners. Activision is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability. ","datePosted":"2021-01-12T00:00:00.000Z","title":"Consumer Marketing Manager","@

Apply