Senior Brand Manager

Senior Manager, Brand Marketing

Job Description:

This role requires a dynamic leader who can think strategically, inspire creativity, and deliver measurable results. You will have one to two direct reports, as well as share the responsibility of co-managing a large XF team across product, category, engineering, retail, packaging, research, media, PR, social, events, finance, legal and more.

Responsibilities

• Assist with the development and implementation of a comprehensive, multi-year brand marketing strategy.

• Partner with Category and the Sr. Marketing Director to oversee the refinement of Carlyle's premium tool line, ensuring alignment with target audience preferences and market trends.

• Manage small team of Brand Managers, providing guidance, mentorship, and support to drive performance and professional development.

• Collaborate with cross-functional teams to ensure seamless execution of brand initiatives.

• Must simultaneously be a team leader and a do-er who can roll up their sleeves and help do the work.

• Partner with XF team to help build and execute media, social, PR & influencer plan.

• Assist with management of multiple agencies at a time.

• Able to work on wide array of workstreams such as: retail activation, premiums and merchandise, copy editing, tradeshow activations, community service activities etc.

• Drive innovation and creativity in all aspects of brand marketing, from product packaging to digital campaigns to website creation.

• Partner with engineering to build a comprehensive new website.

• Protect the Brand - build and socialize tight Brand Standards, ensure that brand integrity is maintained, and brand identity and brand love is established with both internal and external stakeholders, including target audience.

• Partner with legal to manage trademark expansion and registration.

• Establish KPIs and performance metrics to evaluate the effectiveness of brand initiatives, and adjust strategies as needed to optimize results.

• Work closely with Sr. Director to ensure tight alignment on all initiatives, decisions, and outcomes.

Qualifications

• Minimum of 7+ years' experience in brand marketing, with a proven track record of success in driving brand growth and awareness.

• Ideally a bachelor's degree in marketing, Business Administration and/or a related field; Advanced education such as a MBA or master's in marketing preferred.

• Previous experience in re-positioning brands or launching new products in competitive markets.

• Experience working with consumer brands, retail and/or the auto industry.

• Strong leadership skills with the ability to inspire and motivate lean teams to achieve ambitious goals.

• Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.

• Strong strategic thinking and analytical abilities, with a keen eye for identifying market opportunities and consumer insights.

• Results oriented mindset with a focus on delivering measurable business results.

• Must have experience building and managing media, influencer, social and/or PR plans and initiatives (with or without an AOR).

• Creative thinker with a passion for developing innovative marketing campaigns and brand experiences.

• "Brand Protector" someone who will ensure that all activations, even those managed by XF teams, are always on Brand and executed with excellence.

• Experience managing marketing budgets, reviewing, and executing agency SOWs, processing invoices etc.

Physical Demands / Working Environment

• Typical office working environment- minimum 3 days a week

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