Senior Brand Manager

B G Foods Parsippany , NJ 07054

Posted 3 months ago

Company Description:

Based in Parsippany, New Jersey, B&G Foods and its subsidiaries manufacture, sell and distribute high-quality, branded shelf-stable and frozen foods across the United States, Canada and Puerto Rico. With B&G Foods' diverse portfolio of more than 50 brands you know and love, including Back to Nature, B&G, B&M, Cream of Wheat, Green Giant, Las Palmas, Le Sueur, Mama Mary's, Maple Grove Farms, Mrs. Dash, New York Style, Ortega, Polaner, SnackWell's, Spice Islands and Victoria, there's a little something for everyone. For more information about B&G Foods and its brands, please visit www.bgfoods.com.

Job Description:
The Senior Brand Manager (SBM) will develop the vision and strategies, and drive short and long term brand plans for an assigned portfolio of brands within the B&G portfolio. The Senior Brand Manager will have direct responsibility for delivering against established sales and profit targets for assigned brands. The SBM is accountable for managing the day-to-day marketing and general management duties across assigned brands. The SBM will also work with internal and external stakeholders to develop innovation, enhance packaging, and drive consumer/customer focused marketing/ advertising/ promotion activities.

Responsibilities:

  • Develop the vision, strategies, and tactics to support growing the brands' equities, distribution, volume, and profitability. Develop and execute annual brand/marketing plans and 3-5 year strategic plans in line with company's strategies and objectives.

  • Lead and/or partner with cross functional teams for various brand projects and initiatives, including new product development/innovation, packaging changes, production modifications, and cost-saving actions.

  • Develop consumer, brand, shopper, and customer marketing strategies and tactics that lead to integrated marketing programs and merchandising, including execution of such activities.

  • Deliver against assigned brands' net sales, profit, and EBITDA targets. Own the P&L for assigned brands and manage the inputs and changes that affect the P&Ls.

  • Drive the business analytics, forecasting, budgeting, and planning functions for assigned brands.

  • Identify opportunities from insights from all stakeholders and analyses that can be used to create business propositions and merchandising opportunities with customers, channels, and/or consumers. Be the subject matter expert and provide analytics and marketing/consumer/ category expertise to category/line reviews and inquiries.

  • Coach, train, and develop a direct report. Includes setting MBOs, overseeing annual brand plans, and driving project agenda. Also includes monitoring and measuring success versus the MBOs, plans and projects.

  • Ability to travel with overnight stays approximately 20% of the time.

Experience, Skills, Education:

  • Bachelor's Degree required, preferably in Marketing or Management. MBA preferred.

  • 5-10 years of marketing experience in consumer products, preferably food.

  • Proficient in MS Office and syndicated data.

  • Candidate should have experience and be excited by a general management approach to brand management.

  • A balance of strategic thinking and tactical/hands on management is essential as is the ability to pivot from one to the other seamlessly.

  • Demonstrates aptitude to manage a brand portfolio that is complex, competitive, commodity based, continuously evolving, globally sourced, has a high number of SKUs, and is in multiple channels (including Foodservice).

  • Strategic and creative thinking with strong communications skills.

  • Strong business acumen and possesses strong knowledge of the food/CPG industry and retail landscape.

  • Demonstrates the ability to handle multiple projects simultaneously in a face-paced, changing, limited resource environment.

  • Innovative approaches to opportunities and challenges will be critical.

  • Demonstrates leadership skills, learning agility, problem solving, and organizational savvy and business analysis.

  • Entrepreneurial spirit and a passion to make a difference.

  • Intellectual curiosity essential.

  • Strong project management skills with attention to detail and the ability to get results through others who are not direct reports.

  • Experience improving profitability via P&L management and adding value with financial analyses.

  • Aptitude to work independently and collaboratively within a team.

  • Demonstrates ability to analyze and interpret Nielsen/IRI data to make sound business recommendations.

  • The role may expand or change based on organizational requirements and/or acquisitions.

  • Special projects may be assigned by management.

Equal Employment Opportunity:

B&G Foods is an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you'd like more information about your EEO rights as an applicant under the law, please see www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf.


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Senior Brand Manager

B G Foods