Senior B2B Marketing Copywriter

Blucora Irving , TX 75061

Posted 7 months ago

Blucora has a bold aspiration: we are committed to giving all people the tools needed to lead healthy financial lives - tools often reserved for the wealthy.

We began our journey by bringing together two industry-leading firms to form a foundation in tax-smart investing that is unreplaceable in the industry. TaxAct is an innovative tax software company that helps more than 4 million Americans prepare their own taxes each year. HD Vest is the first firm in the world to make it possible for tax professionals to support clients' wealth management needs (now over $45B for more than 300,000 Americans).

We now turn to the next leg, developing the technological tools that make our vision of financial health for all a reality. Atypical for the financial services industry, we take a contemporary approach to strategy and product development that is founded in user insights, rapid testing and a singular focus on driving end-user value.

Since charting new territory on a daily basis is part of everyone's job at Blucora, we've attracted team members who thrive on the challenge, encourage each other, and are passionately committed to the goal. If you agree that problem- solving is a team sport, and feel energized by a good debate, deep dive research, or a fun night out with colleagues, we might be the right firm for you!

Position Summary

Blucora is seeking a Senior Copywriter to join our in-house creative team. The Senior Copywriter is adept at writing persuasive and compelling stand-alone copy or copy to complement visual concepts created by a designer, across many platforms for both B2C and B2B customers. Additionally, the Senior Copywriter will work closely with the creative services leader along with cross-functional senior leaders and teams ensuring a consistent and cohesive voice and tone throughout the totality of the brand experience.

Being part of Blucora's in-house creative agency, you will help bring the TaxAct, Wealth Management and Blucora brands to life accentuating their unique point of difference in their corresponding categories.

Essential Duties and Responsibilities

Major responsibilities of the position are listed below. To perform the job successfully, the individual must be able to execute each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Develop original short and long-form copy for all marketing channels; thought leadership, digital, direct mail, landing pages, web, email, print, events, web, SEM, social, and more.

  • Grow a deep knowledge of the brand's category with deep empathy of the target audiences.

  • Understand meticulously the target audience's user journey to craft copy and experiences that is on brand speaking to their needs and pain points further accentuating the brand's positioning.

  • Demonstrate a clear understanding of campaign objectives and devise strategies to achieve them.

  • Research industry-related topics and identify gaps in our content.

  • Use SEO practices to optimize content and increase visibility.

  • Manage multiple projects, with the ability to switch from one to the other seamlessly.

  • Interview clients, customers, industry experts and internal teams.

  • Develop and adhere to the tone and voice of the specific brand and campaign.

  • Attend one-on-one meetings with creative services manager, team meetings, and creative review sessions.

  • Work with the creative services manager to develop creative ideas and concepts.

  • Always ready to rise to any challenging brief with a keen eye for detail, and a drive to deliver the sharpest, most dazzling copy.

  • Liaise with Designers to enrich text with visual aids, like images and charts.

  • Other job duties as defined.

Education and Experience

  • Bachelor's Degree in English, Journalism, or other related field or equivalent combination of education and experience.

  • 4-7 years of experience writing, editing, crafting and optimizing content across platforms.

  • Proven experience as a Senior Copywriter or similar role, 7+ years, in writing strong, succinct copy that is grammatically correct across multiple channels.

  • Portfolio of published articles.

  • Work experience in both B2B and B2C.

  • A strong record in creating immaculate copy that stands out from the crowd.

  • Strong research skills that ensure all copy is correct and accurate.

  • Ability to take qualitative and quantitative consumer insights data to write relevant and persuasive copy.

  • The ability to work to strict deadlines in a fast-paced environment without compromising on work quality.

  • Great organizational skills and excellent oral and written communication skills.

Comprehensive Benefits

We offer a competitive salary, outstanding benefits package that includes medical, dental, vision, life insurance, paid vacation and sick days, paid holidays, tuition reimbursement, and 401(k) with company match.

Blucora, Inc is an equal opportunity employer and does not unlawfully discriminate on the basis of race, sex, age, color, religion, national origin, marital status, sexual orientation, veteran status, disability status or any other basis prohibited by federal, state or local law. Blucora, Inc considers information gathered in the hiring process, including information on this application, confidential, and only shares it on a need-to know basis or as required by law. Please let us know if you need accommodations in order to participate in the application process.

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Senior B2B Marketing Copywriter