Senior Associate, SEO

Overview

The Company

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

Senior Associate, SEO

As the Senior Associate, you will support the team to develop, implement and maintain innovative SEO/Content projects for enterprise clients. This person will work closely with the overall Content Solutions/SEO team and client teams to identify obstacles to optimal natural ranking on the client's site and digital assets, deliver recommendations to remove these obstacles, and then work with the client and the SEO team to properly optimize the client's digital assets. Specifically, the Senior Associate will be analyzing client sites and assets for technical issues and opportunities, conducting extensive consumer keyword and content research, and consulting throughout the implementation process to help clients reach their established goals.

Qualifications

• 1+ years of tactical and strategic experience in SEO (search engine optimization) either in-house or agency environments preferred.

• Have experience writing copy, with an understanding of how to write for both users and search engines at once.

• Have a working knowledge of leading Web Analytics and SEO tools such as,

• Screaming frog/Google Analytics/Adobe/Bright Edge/SEMRush/Conductor/Google Looker Studio/Google Search Console

• Eager to learn about new SEO tools and other platforms used with client teams

• Have a proven record of page placement and website optimization.

• Have a strong understanding of technical SEO

• Enjoy problem solving and adapting to new technologies and processes.

• Be fluent in Microsoft Excel, Word, Outlook, PowerPoint, etc.

• Working knowledge of HTML, CSS, and JavaScript a plus

Responsibilities

• Develop and implement SEO campaigns, strategies and initiatives.

• Assist client teams in developing SEO strategies and content programs that meet client business goals.

• Support client teams on SEO e-retail optimizations and input these optimizations into client used platform tool to monitor and manage them.

• Conduct Natural Search Research

• Create client-facing presentations, research, and execution documents.

• Research and implement linking strategies

• QA monthly, quarterly and ad-hoc reports per client's business specs.

• Be the expert on search user intent and keyword clustering for your client's priority topics

• Identify trending content opportunities and shifts in the organic landscape as it relates to client industries/verticals.

• Collaborate with client's technical and content team(s) in order to implement proposed recommendations.

• Work with cross-functional departments, including Paid Search and Social Media, to develop and track all details of SEO initiatives and digital performance.

• Conduct and implement multiple page-level optimizations per client's business needs

• Maintain expertise on search engine news and trends

• Provide hands-on training and guidance to SEO Assistant Associates, especially for the SEO e-retail optimizations

Compensation Range: $40,000 - $70,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependence Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.

Hearts & Science is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.