As Programmatic has evolved, it has moved from being considered one of those specialty services towards a fundamental aspect of our digital activation strategy. While our programmatic teams are a part of a broader programmatic community dedicated to shaping best practices, our individual trading teams work directly with their agency counterparts to create and execute campaigns that support our clients overall marketing objectives.
ABOUT THE ROLE:
The Senior Associate will support teams responsible for creating and executing programmatic media plans using industry leading media technology platforms. Within this role you'll gain exposure to emerging digital media technologies, publishers and programmatic strategies that will help create a valuable foundation for a career in digital media. Senior Associates are also typically responsible for managing 1-2 entry level team members.
Implement client campaign objectives into programmatic activation strategies; including building audiences and sourcing relevant inventory opportunities
Manage campaigns by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs
Own operational tasks including budget management, billing and campaign creative trafficking
Maintain reports and conduct ad-hoc analysis to identify opportunities for campaign improvement and ensure stakeholders are kept informed on performance
Build relationships and own communication with members of the broader digital account teams including planning, investment, operations and analytics
Work with publishers to implement, troubleshoot and optimize programmatic deals to help secure access to high quality media inventory
Develop technical skillsets in the utilization of relevant digital ad technology platforms, including DSPs, Ad Servers, DMPs and Third-Party Verification tools
Manage the day to day responsibilities and QAing the work of entry level direct reports
Help to train and onboard entry level members of the team
1+ Year working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning roles supporting a direct response or e-commerce client are strongly preferred. Non-Media related roles with an analytical or quantitative focus may also be considered for exceptional candidates.
Familiarity with key programmatic or digital media platforms
Proficient in Excel (Pivot Tables, Creating Charts, Basic Formulas, etc.)
Experience with other database, visualization tools or coding languages is a plus
Excellent verbal and written skills
Exceptional organizational skills and detail-oriented mindset
Ability to prioritize tasks effectively
Strong analytical abilities and quantitative skills
Natural curiosity and desire to continuously learn
ABOUT NEO MEDIA WORLD:
Neo Media World is a digital-first global performance agency. We're an autonomous, agile company within Mindshare, and we're backed with the added resources and scale of GroupM and WPP. Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, ecommerce and across traditional channels.
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.