Senior Associate Manager, White Space Analytics

Mondelez International, Inc. East Hanover , NJ 07936

Posted 4 weeks ago

Mondelz International, Inc. empowers people to snack right in over 160 countries around the world. We're leading the future of snacking with iconic brands such as Oreo, bel

Vita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Our 90,000 colleagues around the world are key to the success of our business. Great people and great brands. That's who we are.

Join us on our mission to continue leading the future of snacking around the world by offering the right snack, for the right moment, made the right way. It's time for you to Make It with Mondelz International.

Strategy is where you'll help us develop plans to shape an exciting future for Mondelz International. Working with our excellent team of strategy professionals, you'll diagnose key business growth drivers, set strategic direction for the future, prioritize our growth initiatives, and partner with our business teams to implement our growth plans.

Our organization has an opening for a business savvy, highly analytical and detail-oriented candidate to join our growing Consumer Insights & Analytics team. This strategic role will partner with our brand leaders and insights teams to understand how consumers' preferences are changing and the macrotrends that are shaping their decision-making. This thought leader will use primary and secondary research to understand and break down emerging snacking categories that we may or may not already be in, and help forecast growth opportunities. S/he will be explorers and pioneers for our business with an entrepreneurial spirit!

The ideal candidate is business-minded, consumer-centric and has prior management consulting experience, has worked with business financials, and has demonstrated experience in forecasting. This person is a strong analyst who enjoys data, testing hypotheses, and influencing executives. Most importantly, this person can turn insights into ACTION!

Main Responsibilities:

  • Having a pulse on the marketplace, through market research, store visits and general periodical reading this is a 365-day activity!

  • Lead the identification of new growth opportunities in adjacent snacking categories

  • Researching new and emerging snacking categories to understand what differentiates them and why consumers would be/ should be interested

  • Actively participate at conferences and expos to understand, first-hand, consumer trends and snacking start-ups

  • Consult with marketing leadership to anticipate, formulate, and frame key business questions

  • Define, analyze, and support market sizing activities, and forecast business growth opportunities

  • High-level revenue P&Ls of potential partners and target acquisitions

  • Gather and analyze data, understand trends and patterns, identify foresight, construct story lines to deliver impactful / implementable insights to Senior Leadership.

  • Manage data providers/research partners, deploy and continuously perfect solutions.

  • Undergraduate degree required

  • 3 years experience, preferably in a management consulting training program from a top-tier firm

  • Experience creating forecasting models strongly preferred

  • Hypothesis building and testing, thought leadership and strategic thinking

  • A successful history of processing and extracting business insights from large disconnected data sets

  • Strong story building and executive presentation capability

  • Strong ownership, project management and organizational skills with focus on results / timelines

  • Experience supporting and working with cross-functional teams in a dynamic environment

  • Passion and interest in the Food & Beverage/ Snacking world, especially in Wellbeing

  • Desire to progress and get promoted through the organization

Mondelz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.

Applicants must complete all required steps in the application process, including providing a Resume/CV, in order to be considered for this position.


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Senior Associate Manager Consumer Insights & Analytics

Mondelez International, Inc.

Posted 2 weeks ago

VIEW JOBS 10/30/2019 12:00:00 AM 2020-01-28T00:00 Mondelēz International, Inc. empowers people to snack right in over 160 countries around the world. We're leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Our 90,000 colleagues around the world are key to the success of our business. Great people and great brands. That's who we are. Join us on our mission to continue leading the future of snacking around the world by offering the right snack, for the right moment, made the right way. It's time for you to Make It with Mondelēz International. Strategy is where you'll help us develop plans to shape an exciting future for Mondelēz International. Working with our excellent team of strategy professionals, you'll diagnose key business growth drivers, set strategic direction for the future, prioritize our growth initiatives, and partner with our business teams to implement our growth plans. Our organization has an opening for a business savvy, highly analytical and detail-oriented candidate to join our growing Consumer Insights & Analytics team. This strategic role will collaborate with Marketing and Media Leads to drive consumer-centric decision making and help to formulate end to end brand strategy: to support communication strategy and campaign development (Digital and beyond), consumer targeting, innovation pipeline development, product and packaging, which are all fueling Mondelez's revenue growth. The ideal candidate is business-minded, consumer-centric and has some level of experience with Digital / Social / Marketing/ Measurement. This person is a strong analyst who enjoys data, testing hypothesis, and influencing executives. Most importantly, this person can turn insights into ACTION! Main Responsibilities: * Consult with marketing leadership to anticipate, formulate, and frame key business questions. * Integrate insights collaboratively with business team throughout the complete brand/product life cycle, including: brand strategy, communication strategy development, Innovation pipeline development, and in-market execution/assessment. * Gather and analyze data, understand trends and patterns, construct story lines to deliver impactful / implementable insights to Marketing, Advertising and Media agency * Leverage unique data sets to improve targeting/ Personalization @ Scale strategies and relevance of advertising messages * Advance data-driven marketing maturity by building 360 campaign effectiveness measurement road map * Defining the best metrics and ways to assess and report performance and ROI * Evolve metrics and drive reporting automation and visualization * Translate data into actionable insights and actions utilizing engaging 'story telling' and communication * Manage data providers/research partners, deploy and continuously perfect solutions. * Passion and interest in the Food & Beverage/ Snacking world * Desire to progress and get promoted through the organization * Undergraduate degree required * Minimum 3 years of experience in analytics, or analytical role on the agency side, or consumer insights in companies with strong digital focus * Preferably 3 years partnering with marketing/ media executives * Hypothesis building and testing, thought leadership and strategic thinking * A successful history of processing and extracting business insights from large disconnected data sets * Experience defining marketing metrics and reporting performance in scorecard or dashboard to DRIVE ACTION * Strong story building and executive presentation capability * Strong ownership, project management and organizational skills with focus on results / timelines * Experience supporting and working with cross-functional teams in a dynamic environment A big plus: * Experience measuring marketing/media campaigns and overall marketing effectiveness using attribution and/or marketing mix modeling * Knowledge of data collection for audience building and targeting * Knowledge of the role of digital advertising in the marketing mix and consumer journey * Knowledge of social listening approaches and best-practices Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance. Applicants must complete all required steps in the application process, including providing a Resume/CV, in order to be considered for this position. Mondelez International, Inc. East Hanover NJ

Senior Associate Manager, White Space Analytics

Mondelez International, Inc.