Senior Associate, Dasher Retention Marketing

About the Team

The Dasher Retention team's mission is to build lasting relationships with Dashers through personalized, scalable, cross-channel experiences that drive retention and engagement. To accomplish this mission, we develop lifecycle programs that connect, educate, and support drivers from the moment they sign-up through their last dash. Our focus areas include improving the driver onboarding process, strategizing incentive structures to motivate Dashers long-term, and maintaining healthy fleet dynamics in each city as the business grows in scale and complexity. Our team has diverse skill sets across marketing, strategy, and operations that allow us to test and scale programs that improve the dashing experience.

About the Role

As the Senior Associate of Dasher Retention Marketing, you will own the early lifecycle communication programs to improve Dasher onboarding efficiency and ensure every new driver has a great first dash on the platform. You'll leverage email, SMS, push, and in-app messaging to motivate prospective drivers to complete onboarding while also developing new levers to ensure each new driver is set up for success (i.e. education, equipment, incentives). You will collaborate with all parts of the business including Product, Strategy and Operations, Analytics to ensure the early lifecycle programs meet the growing needs of new drivers and contribute to our business goals.

You're excited about this opportunity because you will…

• Develop, test and implement CRM strategies to improve Dasher onboarding conversion and new dasher experience. Experiment with new strategies and CRM tactics to increase the quality of new dashers and deliver a personalized end-user experience.

• Create the strategy and framework to personalize new Dasher communications based on their account attributes and market supply health.

• Collaborate with product marketing, operations, and product partners to lead the go to market communications strategy for new features in the Dasher onboarding flow.

• Manage end-to-end development and execution of email, SMS, push and in-app campaigns. Includes driving the creative review process, collaborating with designers and copywriters, identifying target audience segments and capturing feedback from multiple stakeholders

• Set up and monitor complex journeys, triggers and automations, partnering with engineering to ensure dynamic events and data are properly routed to our CRM platform

• Analyze campaign results, develop benchmarks, and create and share regular performance reports

We're excited about you because…

• 4+ years experience in lifecycle, email, or retention marketing. Experience working on early lifecycle programs is a plus

• Strong analytical skills; able to create data-driven marketing campaigns end to end

• A record of driving business results via cross- channel marketing campaigns

• Strong stakeholder management and interpersonal skills

• Deep experience with CRM technology including ESPs, segmentation tools, and complex data structures and systems; Experience with Braze is a plus

• Familiarity with data visualization platforms such as Sigma, Tableau, etc.

• Extremely organized, dependable, self-motivated & ability to multi-task

• Bachelor's degree or equivalent experience

Compensation

The location-specific base salary range for this position is listed below. Compensation in other geographies may vary.

Actual compensation within the pay range will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location. For roles that are available to be filled remotely, base salary is localized according to employee work location. Please discuss your intended work location with your recruiter for more information.

DoorDash cares about you and your overall well-being, and that's why we offer a comprehensive benefits package, for full-time employees, that includes healthcare benefits, a 401(k) plan including an employer match, short-term and long-term disability coverage, basic life insurance, wellbeing benefits, paid time off, paid parental leave, and several paid holidays, among others.

In addition to base salary, the compensation package for this role also includes opportunities for equity grants.

We expect this position to be filled by 7/29/24

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